Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Model Evaluation, Supervised Learning, Data Preprocessing, Random Forest Algorithm, Applied Machine Learning, Decision Tree Learning, Feature Engineering, Machine Learning Algorithms, Classification Algorithms, Predictive Modeling, Data Analysis, Python Programming
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Workspace, Collaborative Software, Internal Communications, Productivity Software, Communication, File Management
Beginner · Course · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Web Scraping, Research Design, Matplotlib, Research, Data Ethics, Data Processing, Data Collection, Seaborn, Text Mining, Data Science, Data Visualization Software, Pandas (Python Package), JSON, Application Programming Interface (API), Data Analysis, Python Programming, Natural Language Processing
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Research, Usability Testing, Stakeholder Engagement, User Experience Design, User Experience, Experience Design, Persona (User Experience), Workflow Management, Human Centered Design, User Centered Design, UI/UX Strategy, Wireframing, Prototyping, Design Thinking, Cross-Functional Collaboration, Information Architecture, Storytelling
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Deep Learning, Text Mining
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Data Visualization, Data Manipulation, Data Analysis, Data Import/Export, Data Visualization Software, SQL, Statistical Analysis, Data Cleansing, Data Transformation, Exploratory Data Analysis
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Big Data, SQL, Data Analysis, Dashboard, Business Intelligence, Data Warehousing, Data Visualization Software, Data Manipulation, Extract, Transform, Load, Data Pipelines, Data Transformation, Data Cleansing, Data Processing, Data Import/Export, Data Storage Technologies, Google Cloud Platform
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Lakes, Cloud API, Google Cloud Platform, Metadata Management, Data Dictionary, Data Mapping, Data Governance, Cloud Computing, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Data Visualization, Data Visualization Software, Grafana, Graphing, Data Analysis, Splunk, Real Time Data, Anomaly Detection, Applied Machine Learning, Time Series Analysis and Forecasting, Query Languages, SQL, Role-Based Access Control (RBAC), Qualitative Research
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, AI Workflows, AI Enablement, Agentic systems, Automation, Business Process Automation, Real Time Data, MLOps (Machine Learning Operations), AI Personalization, IT Automation, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, No-Code Development, Cloud-Based Integration, Business Transformation, Cloud API, Python Programming, Data Analysis, Restful API, API Design
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks