• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    Universitat Autònoma de Barcelona

    Oralpha: Literacy for new citizens, a course for trainers

    Skills you'll gain: Oral Comprehension, Multilingualism, Language Competency, Education and Training, Teaching, Intercultural Competence, Language Learning, Training Programs, Instructional Strategies, Pedagogy, Literacy, Cultural Diversity, International Relations, Differentiated Instruction, Social Sciences

    4.2 stars, 10 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (10) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IBM

    Business Strategy: Creating Competitive Advantage

    Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    القيادة

    Skills you'll gain: Team Motivation, Business Ethics, Emotional Intelligence, Leadership and Management, Ethical Standards And Conduct, Motivational Skills, Business Leadership, Decision Making, Waterfall Methodology, Leadership, Self-Motivation, Team Leadership, Organizational Leadership, Leadership Development, Communication, Management Training And Development, Project Management Life Cycle, Strategic Decision-Making, Project Management

    4.7 stars, 38 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (38) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    How to Develop an Account Strategy

    Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Retention, Customer Relationship Building, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making

    4.2 stars, 13 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create Visually Engaging Presentations using Microsoft Sway

    Skills you'll gain: Presentations, Productivity Software, Multimedia, Business Communication, Content Creation, User Accounts, Web Presence, Graphic Design, Business Development

    4.9 stars, 14 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.9 (14) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Product Planning, Target Market, Persona Development, Operational Performance Management, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Customer Analysis, Entrepreneurship, Leadership and Management, Business Planning, Engineering Management, Strategic Thinking, Product Development, Market Analysis, People Management, Process Development, Leadership Studies, Engineering

    4.7 stars, 15 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (15) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    AI for Brand Visibility

    Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Campaign Planning, Marketing Collateral, Branding, Content Optimization, Search Engine Optimization, AI Workflows, Large Language Modeling

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Investment and Portfolio Management

    Skills you'll gain: Project Portfolio Management, Financial Statement Analysis, Financial Statements, Portfolio Management, Investment Management, Investments, Income Statement, Resource Allocation, Market Analysis, Strategic Prioritization, Financial Planning, Business Ethics, Financial Market, Resource Utilization, Portfolio Risk, Market Trend, Technical Analysis, Ethical Standards And Conduct, Financial Trading, Risk Management

    5 stars, 14 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (14) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Event Management and Promotion Strategies

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Budget Management, Promotional Strategies, Promotions and Campaigns, Marketing Budgets, Branding, Risk Analysis, Event Planning, Risk Management, Strategic Marketing, Cost Management, Risk Management Framework, Budgeting, Brand Marketing, Revenue Management, Marketing Management, Brand Strategy, Brand Management

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Virginia

    إستراتيجية الأعمال المتقدمة

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Stakeholder Analysis, Corporate Strategy, Strategic Decision-Making, Stakeholder Management, Organizational Strategy, Market Analysis, Case Studies, Growth Strategies, Risk Analysis, Innovation

    4.9 stars, 50 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (50) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    LearnQuest

    Advanced Engagement, Content, and Conversion Strategies

    Skills you'll gain: Sales, Sales Strategy, Driving engagement, Sales Pipelines, Selling Techniques, Social Media Campaigns, Conversion Funnel Analysis, Social Media Content, Social Media Marketing, Customer Engagement, Data-Driven Marketing, Content Creation, Content Performance Analysis, Content Strategy, Customer Analysis, Social Media Analytics, Storytelling, Data-Driven Decision-Making, Campaign Management, Compliance Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Creating a Healthy Culture: Addressing Workplace Bullying

    Skills you'll gain: Workplace Bullying Intervention, Rapport Building, Conflict Management, Relationship Building, Workplace inclusivity, Interpersonal Communications, Empathy, Culture Transformation, Communication, Industrial and Organizational Psychology, Compliance Reporting, Advocacy, Diversity Awareness

    4.7 stars, 22 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (22) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…414415416…605

In summary, here are 10 of our most popular social media marketing courses

  • Oralpha: Literacy for new citizens, a course for trainers: Universitat Autònoma de Barcelona
  • Business Strategy: Creating Competitive Advantage: IBM
  • القيادة: University of Illinois Urbana-Champaign
  • How to Develop an Account Strategy: Coursera
  • Create Visually Engaging Presentations using Microsoft Sway: Coursera
  • Creating a Technology Startup Company: University of Colorado Boulder
  • AI for Brand Visibility: Coursera
  • Investment and Portfolio Management: EDUCBA
  • Event Management and Promotion Strategies: EDUCBA
  • إستراتيجية الأعمال المتقدمة: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok