Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: R Programming, Analysis, Mathematical Software, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Sheets, Data Sharing, Google Cloud Platform, Spreadsheet Software, Big Data, Data Import/Export, Data Analysis, Real Time Data, Cloud Computing
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Lakes, Google Cloud Platform, Data Management, Cloud Management, Cloud API, Data Infrastructure, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: MySQL, Oracle Databases, Database Management, Performance Tuning, Query Languages, Database Architecture and Administration, Relational Databases
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Embeddings, Natural Language Processing, Keras (Neural Network Library), Generative AI, Convolutional Neural Networks, Transfer Learning, Recurrent Neural Networks (RNNs), Model Evaluation, Image Analysis, Artificial Neural Networks, Text Mining, Computer Vision, Data Preprocessing, Tensorflow, Deep Learning, Model Deployment, Applied Machine Learning, Google Cloud Platform, Jupyter, Matplotlib
Beginner · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, Statistical Methods, Data Analysis, Data Presentation, Team Management, Analytical Skills, Data-Driven Decision-Making, Data Strategy, Statistical Inference, Communication, Communication Strategies
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Lean Methodologies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Animations, Instagram, Graphic Design, Social Media Campaigns, Product Promotion, Social Media Content, Social Media, Design, Content Creation, Facebook, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: SAS (Software), Data Visualization, Data Manipulation, Data Analysis, Data Import/Export, Data Visualization Software, SQL, Statistical Analysis, Data Cleansing, Data Transformation, Exploratory Data Analysis
Intermediate · Course · 1 - 3 Months