• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    AI Keyword Research & Intent

    Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, Content Strategy, Content Optimization, Web Analytics and SEO

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Ace the Computer Science Interview: Strategies for Success

    Skills you'll gain: Verbal Communication Skills, Critical Thinking and Problem Solving, Communication, Critical Thinking, Problem Solving, Composure, Interpersonal Communications, Computer Programming, Communication Strategies, Computer Science, Technical Communication, Planning, Algorithms, Data Structures, Stress Management

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Strategic & Deal Planning

    Skills you'll gain: B2B Sales, Strategic Partnership, Sales Strategy, Business Planning, Sales Territory Management, Sales Management, Account Strategy, Business Development, New Business Development, Sales Pipelines, Proposal Development, Go To Market Strategy, Cost Benefit Analysis, Price Negotiation, Strategic Decision-Making, Decision Making, Value Propositions, Prioritization

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IESE Business School

    Parte 3: Design Thinking de la idea al prototipo

    Skills you'll gain: Ideation, Design Thinking, Brainstorming, Solution Design, Design and Product, Innovation, Creative Thinking, Strategic Thinking, Problem Solving, Organizational Skills, Meeting Facilitation, Creativity, Collaboration, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Diseña historias para Instagram y Facebook con Visme

    Skills you'll gain: Visual Storytelling, Content Creation, Social Media Marketing, Social Media, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Storytelling, Design Software

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    Online Reputation Management For Personal Brand Or Business

    Skills you'll gain: LinkedIn, Web Presence, Search Engine Optimization, Brand Awareness, Professional Networking, Content Optimization, Social Media, Branding

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Sales Managers: Data-Driven Sales Forecasting

    Skills you'll gain: Sales Pipelines, AI Personalization, Sales Management, Sales Process, Sales, Sales Strategy, Anthropic Claude, Sales Development, Customer Engagement, Responsible AI, General Sales Practices, Lead Generation, Generative AI, ChatGPT, AI Integrations, Forecasting, Business Ethics, Customer Insights

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Hootsuite pour les débutants

    Skills you'll gain: Hootsuite, Content Scheduling, Social Media Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Digital Marketing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • B

    Board Infinity

    Blockchain Technology Applied

    Skills you'll gain: Blockchain, User Interface (UI), User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Cryptography, Secure Coding, Security Testing, Security Architecture Review, Web Development Tools, Security Controls, React Redux, Encryption, User Experience Design, Key Management, Cryptographic Protocols, Security Strategy, Application Security, Legal Technology, Vulnerability Assessments, Data Security

    Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Kreiere animierte Posts für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Animations, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Collaborative Software, Social Media Content, Motion Graphics, Social Media, Social Media Marketing, Content Creation, Social Media Strategy, Multimedia, Shared Media, Photo/Video Production and Technology, User Accounts

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • T

    The Expert Academy

    Advanced Sales Training: Challenging, Coaching And Closing

    Skills you'll gain: Enterprise Sales, B2B Sales, Selling Techniques, Customer Success Management, Sales, Sales Strategy, Overcoming Objections, General Sales Practices, Contract Negotiation, Customer Retention, Sales Management, Procurement, Customer Relationship Management, Sales Process, Collaboration, Price Negotiation, Negotiation, Stakeholder Engagement, Stakeholder Management, Coaching

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Community Awareness: Negotiating for Financial Success

    Skills you'll gain: Price Negotiation, Intercultural Competence, Negotiation, Business Ethics, Cultural Diversity, Ethical Standards And Conduct, Conflict Management, Goal Setting

    Beginner · Course · 1 - 3 Months

    Category: Free
    Free
1…410411412…542

In summary, here are 10 of our most popular marketing strategy courses

  • AI Keyword Research & Intent: Coursera
  • Ace the Computer Science Interview: Strategies for Success: Coursera
  • Strategic & Deal Planning: Coursera
  • Parte 3: Design Thinking de la idea al prototipo: IESE Business School
  • Diseña historias para Instagram y Facebook con Visme: Coursera
  • Online Reputation Management For Personal Brand Or Business: Alex Genadinik
  • GenAI for Sales Managers: Data-Driven Sales Forecasting: Coursera
  • Hootsuite pour les débutants: Coursera
  • Blockchain Technology Applied: Board Infinity
  • Kreiere animierte Posts für soziale Medien mit Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok