Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Cash Flows, Business Valuation, Financial Statement Analysis, Financial Statements, Financial Analysis, Balance Sheet, Financial Modeling, Financial Accounting, Profit and Loss (P&L) Management, Case Studies, Accounting, Financial Data, Financial Forecasting, Business, Business Analysis, Performance Analysis, Market Analysis, Market Dynamics
★ 5 (12) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Employee Engagement, Performance Metric, Staff Management, Driving engagement, Education Software and Technology, People Analytics, Key Performance Indicators (KPIs), Employee Relations, Program Evaluation, Program Management, Organizational Leadership, Change Management
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Interactive Data Visualization, Dashboard Creation, Dashboard, Data Visualization Software, Data Presentation, Exploratory Data Analysis, Data Access, Data Analysis, Analysis, Google Cloud Platform, Data Management
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Data Ethics, AI Security, Regulatory Compliance, Artificial Intelligence, AI literacy, AI Integrations, Business Ethics, Risk Analysis, SAS (Software), Ethical Standards And Conduct, Human Centered Design, Accountability, Analytics, Diversity and Inclusion, Information Privacy, Data Governance, Data Security, Data Management, Model Deployment
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Data Integration, R (Software), Data Synthesis, Data Ethics, R Programming, Informed Consent, Data Sharing, Statistical Methods, Sampling (Statistics), Statistical Modeling, Descriptive Statistics, Logistic Regression, Information Privacy
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Customer Relationship Management (CRM) Software, Marketing Analytics, Data-Driven Marketing, Digital Marketing Tools, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Email Marketing, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Data Management, Customer Relationship Management, Marketing Automation, Customer Analysis, Driving engagement, Marketing Strategies, Data-Driven Marketing, Consolidation, Marketing Analytics, Email Automation, Data Integration, Workflow Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Application Deployment, Dashboard, Salesforce, Data Access, Statistical Reporting, Pivot Tables And Charts, Build Tools, Development Environment, Customer Relationship Management (CRM) Software, Verification And Validation
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Preprocessing, Model Evaluation, Applied Machine Learning, Feature Engineering, Data Transformation, Big Data, Google Cloud Platform, Analytics, Data Manipulation, Predictive Analytics, Model Training, Predictive Modeling, Machine Learning, Data Access, Exploratory Data Analysis, SQL
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Metadata Management, Google Cloud Platform, Data Mining, Big Data, Exploratory Data Analysis, Data Management, Cloud API
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Cleansing, Exploratory Data Analysis, Data Wrangling, Data Preprocessing, Data Manipulation, Data Quality, Data Analysis, Google Cloud Platform, Data Management
Beginner · Project · Less Than 2 Hours

Skillshare
Skills you'll gain: User Interface (UI), User Interface (UI) Design, Responsive Web Design, User Interface and User Experience (UI/UX) Design, User Experience Design, Digital Design, Web Design, User Experience, Motion Graphics, Adobe XD, Interactive Design, No-Code Development, Graphic and Visual Design, Layout Design, Prototyping, Graphic Design, Design Elements And Principles, Augmented and Virtual Reality (AR/VR), Style Guides, Digital Publishing
Beginner · Course · 1 - 3 Months