• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Creating Permanent Tables and Access-Controlled Views in BigQuery

    Skills you'll gain: Data Manipulation, Data Access, Database Development, Data Warehousing, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, Role-Based Access Control (RBAC), SQL

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Map Buyer Journey

    Skills you'll gain: Content Marketing, Content Strategy, Journey Mapping, Content Development and Management, Target Audience, Persona Development, Blogs, Content Performance Analysis, Marketing Strategies, Content Creation, Marketing Planning, Conversion Funnel Analysis, Content Management, Consumer Behaviour, Auditing, Media Buying, Web Analytics and SEO

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Manage and schedule content in Facebook Creator Studio

    Skills you'll gain: Content Performance Analysis, Content Scheduling, Social Media Management, Social Media Content, Social Media, Facebook, Instagram, Social Media Marketing, Performance Analysis, Content Management, Analysis, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    BigQuery: Qwik Start - Console

    Skills you'll gain: Big Data, Google Cloud Platform, Data Access, Data Store, SQL, Query Languages

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Predict Taxi Fare with a BigQuery ML Forecasting Model

    Skills you'll gain: Model Evaluation, Big Data, Model Training, Predictive Modeling, Google Cloud Platform, Data Access, Applied Machine Learning, Predictive Analytics, Forecasting, Data Management, Machine Learning

    Intermediate · Project · Less Than 2 Hours

  • S

    SAS

    Responsible Innovation and Trustworthy AI

    Skills you'll gain: Responsible AI, Data Ethics, AI Security, Regulatory Compliance, Artificial Intelligence, AI literacy, AI Integrations, Business Ethics, Risk Analysis, SAS (Software), Ethical Standards And Conduct, Human Centered Design, Accountability, Analytics, Diversity and Inclusion, Information Privacy, Data Governance, Data Security, Data Management, Model Deployment

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnKartS

    SQL for Beginners: Fundamentals & Database Setup

    Skills you'll gain: Database Design, Database Systems, MySQL Workbench, Database Software, Database Theory, Database Management Systems, Databases, SQL, Database Management, Relational Databases, Database Development, Database Architecture and Administration, MySQL, Data Modeling, PostgreSQL, Data Mapping, Query Languages, Data Manipulation, Transact-SQL, Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of London

    Applied Mathematical Methods for Computing

    Skills you'll gain: Combinatorics, Probability & Statistics, Data Analysis, Advanced Mathematics, Linear Algebra, Mathematics and Mathematical Modeling, Mathematical Theory & Analysis, Geometry, Applied Mathematics, Statistics, Statistical Analysis, Statistical Methods, Probability, Algorithms, Algebra, Descriptive Statistics

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Conceptos y lenguaje de las organizaciones

    Skills you'll gain: Data Visualization, Data Presentation, Data Storytelling, Data Literacy, Business Analytics, Performance Measurement, Analytical Skills, Data Visualization Software, Accounting, Performance Appraisal, Business, Performance Management, Analytics, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, General Accounting, Data Analysis, Strategic Marketing

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Minnesota

    Social Determinants of Health: Planetary Health

    Skills you'll gain: Social Determinants Of Health, Scatter Plots, Climate Change Programs, Environmental Science, Data Analysis, Health Education, Health Equity, Environmental Issue, Regression Analysis, Systems Thinking, Social Impact, Public Health, Sustainable Development, Health Informatics, Community Organizing, Forecasting, Climate Change Adaptation, Data Visualization, Climate Change Mitigation

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Data Wrangling with Python Project

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Integration, Data Processing, Data Collection, Data Preprocessing, Data Validation, Data Cleansing, Data Quality, Data Analysis, Data Manipulation, Data Transformation, Data Pipelines, Pivot Tables And Charts, Statistical Visualization, Data Visualization, Quality Assurance, Statistical Analysis, Descriptive Statistics, Data Mining

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Taipei Medical University

    Pharmacotherapy: Understanding Biotechnology Products

    Skills you'll gain: Biotechnology, Pharmaceuticals, Drug Development, Clinical Pharmacy, Molecular Biology, Pharmacology, Biochemistry, Pharmacotherapy, Biomedical Engineering, Bioinformatics, Clinical Research, Biology, Product Development, Healthcare Industry Knowledge, Patient Safety, Internal Medicine, General Medicine, Vector Databases, Quality Control, Data Analysis

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
1…403404405…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok