• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Optimize Growth: Map and Evaluate ROI

    Skills you'll gain: Return On Investment, Revenue Forecasting, Variance Analysis, Growth Strategies, Marketing Effectiveness, Performance Analysis, Business Development, Performance Measurement, Business Strategies, Business Planning, Financial Forecasting, Gap Analysis, Business Strategy, Market Opportunities, Key Performance Indicators (KPIs), Forecasting, Data-Driven Decision-Making, Product Development

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Banco Interamericano de Desarrollo

    Impacto digital sostenible: ecosistemas de startups AgriTech

    Skills you'll gain: Digital Transformation, Corporate Sustainability, Strategic Partnership, Financial Inclusion, digital literacy, Sustainable Business, Emerging Technologies, Corporate Strategy, New Business Development, Innovation, Market Opportunities, Market Analysis

    3.9 stars, 7 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (7) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    SkillsBooster Academy

    Search Engine Optimization (SEO) with AI

    Skills you'll gain: Agentic Workflows, Search Engine Optimization, Generative Engine Optimization (GEO), Agentic systems, Web Analytics and SEO, AI Workflows, Content Optimization, Generative AI Agents, Cross-Functional Team Leadership, Keyword Research, Prompt Engineering, Semantic Web, ChatGPT, LLM Application, Content Strategy, Artificial Intelligence, Marketing Automation, Generative AI, Predictive Analytics, Business Strategy

    4.8 stars, 6 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (6) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Create a Performance Summary using SnapEval

    Skills you'll gain: Performance Review, Performance Appraisal, Employee Performance Management, Performance Reporting, Performance Management, Team Performance Management, Performance Metric, Goal Setting, Internal Communications, Staff Management

    5 stars, 6 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 5 (6) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • C

    Coursera

    Начинаем работать с Hootsuite

    Skills you'll gain: Hootsuite, Social Media Management, Content Scheduling, Workflow Management, Social Media Content, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Wie man auf Pinterest werben kann

    Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Marketing, Social Media

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Create and schedule content for social media with Later

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    عرض اقتراح المبيعات ب Microsoft PowerPoint.

    Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Product Demonstration, Microsoft PowerPoint, Solution Selling, Proposal Writing, Productivity Software, Proposal Development, Multimedia, Organizational Skills, Sales

    4.4 stars, 7 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (7) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Automate Emails Fast

    Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Product Management: Data Science and Agile Systems

    Skills you'll gain: Product Roadmaps, Agile Product Development, Backlogs, DevOps, Lean Methodologies, Analytics, Agile Methodology, Agile Project Management, Data-Driven Decision-Making, Data Analysis, Product Management, Operational Efficiency, Risk Management, Risk Analysis, Data Science, Product Development, Innovation, Product Strategy

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Strategic Event Planning and Execution

    Skills you'll gain: Event Management, Competitive Analysis, Events and Conferences, Event Planning, Risk Analysis, Team Leadership, Business Planning, Team Management, Market Analysis, Plan Execution, Risk Management, Operational Analysis, Market Opportunities, Customer experience improvement, Risk Management Framework, Coordination, Business Strategy, Performance Measurement, Client Services, Strategic Decision-Making

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Advanced Negotiation and Conflict Resolution for Leaders

    Skills you'll gain: Negotiation, Intercultural Competence, Conflict Management, Leadership, Mediation, Leadership Development, Cultural Diversity, Strategic Leadership, Relationship Management, Stakeholder Analysis, Case Studies, Stakeholder Management, Cultural Sensitivity, Strategic Decision-Making, Relationship Building, Stakeholder Engagement, Influencing

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…402403404…543

In summary, here are 10 of our most popular marketing strategy courses

  • Optimize Growth: Map and Evaluate ROI: Coursera
  • Impacto digital sostenible: ecosistemas de startups AgriTech: Banco Interamericano de Desarrollo
  • Search Engine Optimization (SEO) with AI: SkillsBooster Academy
  • Create a Performance Summary using SnapEval: Coursera
  • Начинаем работать с Hootsuite: Coursera
  • Wie man auf Pinterest werben kann: Coursera
  • Create and schedule content for social media with Later: Coursera
  • عرض اقتراح المبيعات ب Microsoft PowerPoint.: Coursera
  • Automate Emails Fast: Coursera
  • Product Management: Data Science and Agile Systems: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok