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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Qualitative Research, Market Analysis, Marketing Strategies, Data-Driven Marketing, Marketing Analytics, Performance Measurement, Survey Creation, User Feedback, Google Analytics

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    TAM to Go/No-Go: Market Research and Growth Strategy

    Skills you'll gain: Market Share, Competitive Analysis, Trend Analysis, Return On Investment, Competitive Intelligence, Market Trend, Revenue Forecasting, Market Analysis, Demand Planning, Market Research, Growth Strategies, Forecasting, Go To Market Strategy, Business Strategy, Business Research, Market Opportunities, Data-Driven Decision-Making, Strategic Decision-Making, Analytical Skills, Research Methodologies

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Intelligence and Audience Insights

    Skills you'll gain: Product Marketing, Market Research, Competitive Intelligence, Market Intelligence, Customer Insights, Go To Market Strategy, Customer Analysis, Strategic Marketing, Market Analysis, Market Dynamics, Pivot Tables And Charts, Internal Communications, Target Market, Competitive Analysis, Market Opportunities, Customer Retention, Demand Planning, Report Writing, Microsoft Excel, Target Audience

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research Methodology and Sampling

    Skills you'll gain: Market Research, Report Writing, Business Research, Sampling (Statistics), Research Reports, Quantitative Research, Data Processing, Market Analysis, Research Methodologies, Marketing, Data Presentation, Data Analysis, Data Collection, Presentations, Research Design, Data Transformation, Sample Size Determination, Business Analysis, Statistical Analysis

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research: Design Impactful Surveys

    Skills you'll gain: Surveys, Market Research, Customer Insights, Data-Driven Marketing, Marketing, Customer Analysis, User Research, Research Methodologies, Market Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research: Analyze, Apply & Evaluate

    Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Company, Product, and Service Knowledge, Strategic Thinking, Data-Driven Decision-Making, Performance Measurement, Business Strategy, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Statistical Tests for Market Research

    Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Quantitative Research, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Software, Statistical Analysis, Statistical Reporting, Business Analytics, Market Analysis, Probability & Statistics, Customer Insights, Statistical Inference, Analytics, Data Analysis, Descriptive Statistics, Data Analysis Software, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Analyzing the Business Environment

    Skills you'll gain: Customer Analysis, Target Market, Target Audience, Strategic Marketing, Global Marketing, Marketing Planning, Customer Insights, Consumer Behaviour, Marketing Strategies, Competitive Analysis, Marketing, Marketing Strategy and Techniques, Marketing Management, Market Analysis, Market Research, Culture, Market Dynamics, Market Opportunities, Market Intelligence, Social Sciences

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Research and Analytics

    Skills you'll gain: Market Research, Surveys, Survey Creation, Consumer Behaviour, Sampling (Statistics), Report Writing, Business Research, Research Methodologies, Research Design, Customer Analysis, Research Reports, Case Studies, Statistical Hypothesis Testing, Global Marketing, Marketing, Data Collection, Quantitative Research, Customer Insights, Competitive Analysis, Data Analysis

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Data: Dashboards and Storytelling

    Skills you'll gain: Dashboard Creation, Dashboard, Data Visualization, Data Storytelling, Data Presentation, Interactive Data Visualization, Statistical Visualization, Power BI, Data Visualization Software, Presentations, Business Intelligence, Data Analysis Expressions (DAX), Market Data, Market Analysis, Storytelling, Report Writing, Target Audience, Data Integration, Data Validation, Usability Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Proposal Development, Market Research, Sampling (Statistics), Research Methodologies, Surveys, Proposal Writing, Request for Proposal, Research Design, Marketing, Client Services, Research, Sample Size Determination, Quantitative Research, Data Collection, Qualitative Research, Target Audience, Business Writing, Feasibility Studies, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    949 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Qualitative Research

    Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Business Research, Market Research, Surveys, Report Writing, Recruitment, Research Reports, Research Methodologies, Survey Creation, Drive Engagement, Research Design, Research, Interviewing Skills, Stakeholder Engagement, Analysis, Sample Size Determination

    4.6
    Rating, 4.6 out of 5 stars
    ·
    477 reviews

    Intermediate · Course · 1 - 4 Weeks

1…456…459

In summary, here are 10 of our most popular market research courses

  • 2026 Market Research: Consumer Behavior & Psychology: Alex Genadinik
  • TAM to Go/No-Go: Market Research and Growth Strategy: Coursera
  • Market Intelligence and Audience Insights: Coursera
  • Market Research Methodology and Sampling: EDUCBA
  • Market Research: Design Impactful Surveys: Coursera
  • Market Research: Analyze, Apply & Evaluate: EDUCBA
  • Statistical Tests for Market Research: Coursera
  • Analyzing the Business Environment: Pearson
  • Marketing Research and Analytics: EDUCBA
  • Market Research Data: Dashboards and Storytelling: Coursera

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