Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Natural Language Processing, Text Mining, Google Cloud Platform, Cloud API, Unstructured Data, Network Analysis, Analysis
★ 4.3 (7) · Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Live Streaming, Social Media, Social Media Content, Social Media Management, Drive Engagement, Social Media Marketing, Driving engagement, Video Production, Content Creation, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: FinTech, Investments, Wealth Management, Financial Trading, Investment Management, Asset Management, Big Data, Artificial Intelligence, Financial Services, Analytics, Artificial Neural Networks, Financial Data, Machine Learning
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Data Access, Data Store, SQL, Query Languages
Beginner · Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Supply Chain Management, Supply Chain Planning, Business Transformation, Business Strategy, Value Propositions, Applied Machine Learning, Cloud-Based Integration, Cloud Computing, Cloud Applications, Business Modeling, Big Data, Automation, Internet Of Things, Systems Integration, Machine Learning, Predictive Analytics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Campaigns, Content Scheduling, Social Media Management, Social Media, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Campaign Management, Digital Marketing Tools, Campaign Planning, Target Market, Driving engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Dictionary, Data Quality, Data Management, Data Cleansing, Data Validation, Data Governance, Data Maintenance, Data Integrity, Case Studies, Disaster Recovery, Communication Strategies, Stakeholder Communications, Cross-Functional Collaboration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Quantitative Research, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Software, Statistical Analysis, Statistical Reporting, Business Analytics, Market Analysis, Probability & Statistics, Customer Insights, Statistical Inference, Analytics, Data Analysis, Descriptive Statistics, Data Analysis Software, Spreadsheet Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Predictive Modeling, Regression Analysis, Predictive Analytics, Analytics, Statistical Methods, Statistical Modeling, Statistical Analysis, Business Analytics, Statistical Programming, Data Analysis, Analysis, Estimation, Data Science, Probability & Statistics, Probability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Collaborative Software, Journals, Organizational Skills, Productivity, Ability To Meet Deadlines, Document Management, Issue Tracking, Project Management, File Management, Personal Development, Query Languages
Beginner · Guided Project · Less Than 2 Hours

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Customer Relationship Management, Salesforce, Customer Success Management, Sales Development, Customer Relationship Management (CRM) Software, Sales Support, Sales Operations, Sales Management, Campaign Management, Lead Generation, Data Visualization, Closing (Sales), Sales Enablement, Service Management, Order Management, Prospecting and Qualification, Product Knowledge, Sales
★ 3 (6) · Beginner · Professional Certificate · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Financial Modeling, Business Planning, Operations Management, Market Opportunities, Strategic Thinking, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Risk Analysis, Business Communication, Business Analysis, Marketing Communications, Financial Analysis, Cash Flow Forecasting, Oral Expression, New Product Development, Sales Presentation, Verbal Communication Skills
Beginner · Course · 1 - 3 Months