• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • B

    Ball State University

    Introduction to Data Science

    Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Sampling (Statistics), R (Software), Data Science, R Programming, General Science and Research, Data Structures, Data Analysis, Information Privacy, Informed Consent, Social Impact, Ethical Standards And Conduct, Algorithms

    4.5 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (8) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • A

    AI CERTs

    AI For Healthcare Leaders

    Skills you'll gain: AI Enablement, Governance, Strategic Leadership, Operational Excellence, Operational Efficiency, Business Leadership, Health Administration, Workforce Planning, Artificial Intelligence and Machine Learning (AI/ML), Operational Analysis, AI Integrations, Workforce Management, Service Improvement, Generative AI, Medical Billing

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Customer Segmentation with K-Means: Model & Visualize

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Crea una tarjeta de negocios en Canva

    Skills you'll gain: Canva (Software), Graphic Design, Design, Graphical Tools, Graphic and Visual Design, Creative Design, Marketing Design, Color Matching, Branding, Marketing Collateral, Marketing Materials

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • B

    Board Infinity

    Enterprise Sales Mastery-Hunting, Deal Strategy & Leadership

    Skills you'll gain: Account Strategy, Account Management, Sales Presentation, Sales Territory Management, Sales Strategy, Sales Management, Sales Presentations, B2B Sales, Product Demonstration, Executive Presence, Consultative Approaches, Strategic Leadership, Closing (Sales), Sales Pipelines, Coordinating, Revenue Management, Stakeholder Management, Cross-Functional Collaboration, Storytelling, Organizational Structure

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Consumer Preferences Using Conjoint Analysis

    Skills you'll gain: Market Research, Consumer Behaviour, Customer Analysis, Business Research, Customer Insights, Strategic Marketing, Marketing, Market Analysis, Data-Driven Marketing, Marketing Analytics, Target Market, Product Planning, Case Studies, Target Audience, Analysis, Data-Driven Decision-Making, Data Analysis, Decision Making, Simulation and Simulation Software, Data Collection

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Master Photoshop CC: Apply Smart Selection & Design Tools

    Skills you'll gain: Typography, Color Matching, AI powered creativity, Adobe Creative Cloud, Graphical Tools, Creative Design, Graphics Software

    5 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Chris Croft Training

    Entrepreneurship: MBA-level tips for business leaders

    Skills you'll gain: People Management, Strategic Marketing, People Development, Operational Efficiency, Marketing Communications, Entrepreneurship, Talent Management, Sales Strategy, Growth Strategies, Sales Management, Marketing Strategies, Business Leadership, Human Resources Management and Planning, Business Operations, Profit and Loss (P&L) Management, Business Management, Business Planning, Leadership, Leadership and Management, Strategic Leadership

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Emerging Markets - Jagdish Sheth

    Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Compliance Management, Strategic Marketing, Marketing Strategies, Marketing, Market Dynamics, Branding, Market Analysis, Brand Management, Market Opportunities, Economic Development

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pittsburgh

    Data Visualization Fundamentals in Python

    Skills you'll gain: Data Storytelling, Data Presentation, Plot (Graphics), Data Visualization, Matplotlib, Interactive Data Visualization, Data Visualization Software, Seaborn, Statistical Visualization, Graphing, Data Analysis, Graphic and Visual Design, Python Programming

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • R

    Rice University

    Einführung in die Datenanalyse mit Excel

    Skills you'll gain: Microsoft Excel, Graphing, Plot (Graphics), Spreadsheet Software, Pivot Tables And Charts, Excel Formulas, Data Analysis, Data Analysis Software, Data Import/Export, Data Literacy, Scatter Plots, Histogram, Data Manipulation, Data Management, Editing

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of California San Diego

    빅 데이터 모델링 및 관리 시스템

    Skills you'll gain: Data Modeling, Data Infrastructure, Real Time Data, Data Management, Database Systems, Data Architecture, Big Data, Data Processing, Database Management Systems, Databases, Unstructured Data, Data Storage Technologies, Apache Hadoop

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
1…390391392…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok