Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Pipelines, Dataflow, Apache Airflow, Data Quality, Extract, Transform, Load, Workflow Management, Google Cloud Platform, PySpark, Data Lakes, Data Warehousing, Apache Spark, Apache Hadoop, Big Data, Data Processing, Serverless Computing, Cloud Storage, Data Transformation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Keras (Neural Network Library), Recurrent Neural Networks (RNNs), Model Evaluation, Natural Language Processing, Text Mining, Data Preprocessing, Deep Learning, Tensorflow, Google Cloud Platform, Matplotlib
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Big Data, SQL, Data Manipulation, Data Cleansing, Data Transformation, Data Analysis, Data Warehousing, Dashboard, Data Processing, Extract, Transform, Load, Data Integration, Data Visualization Software, Google Cloud Platform, Data Import/Export, Data Pipelines
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Scalability, Time Series Analysis and Forecasting, File I/O, Predictive Modeling, Programming Principles, Data Import/Export, Matlab, Exploratory Data Analysis, Scripting, Data Preprocessing, Statistical Analysis, Data Analysis, Data Processing, Data Manipulation, Applied Machine Learning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Sharing, Extract, Transform, Load, Cloud Storage, Google Cloud Platform, Data Migration, Data Pipelines, Big Data, Data Infrastructure, Data Warehousing, Data Storage, Data Processing, Data Management, Metadata Management, Automation
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI, Google Cloud Platform, Cloud Infrastructure, MLOps (Machine Learning Operations), Big Data, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, AI Workflows, Machine Learning, Model Deployment, Model Evaluation, Natural Language Processing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Responsible AI, Governance, Data Management, Generative AI, Metadata Management, AI Security, Data Quality, Data Access, Identity and Access Management, Benchmarking, Data Security, SQL, Quality Assurance and Control
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Model Evaluation, Artificial Intelligence, Applied Machine Learning, Data Analysis, Data Visualization Software, Machine Learning, Technical Documentation
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Lakes, Data Governance, Google Cloud Platform, Data Storage Technologies, Data Management, Data Warehousing, Data Architecture, Advanced Analytics, Cloud Storage, Big Data, Data Processing, Data Security, Applied Machine Learning, Open Source Technology
Intermediate · Course · 1 - 3 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Storytelling, Systems Thinking, Unsupervised Learning, Risk Analysis, Deep Learning, Reinforcement Learning, Computer Vision, Predictive Modeling, Marketing Analytics, Project Management Life Cycle, Time Series Analysis and Forecasting, Logistic Regression, MLOps (Machine Learning Operations), Financial Data, Data Cleansing, Transfer Learning, Descriptive Analytics, Simulations, Operations Research
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Workflow Management, Big Data, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Content, AI Enablement, Google Cloud Platform, Prompt Engineering, Web Analytics and SEO, Content Management, Web Design and Development
Beginner · Course · 1 - 4 Weeks