• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    AI Prompts for SEO Growth

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Content Creation, Web Content, Generative AI, Content Optimization, Search Engine Marketing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Segment Customers, Boost Profitability

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Data-Driven Marketing, Marketing Budgets, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Business Metrics, Data-Driven Decision-Making, Data Transformation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Cyber Security: Incident Response - Theory to Practice

    Skills you'll gain: Incident Response, Incident Management, Computer Security Incident Management, Event Monitoring, Threat Management, Cyber Attacks, Cyber Security Policies, Cyber Security Assessment, Cybersecurity, Cyber Risk, Corporate Communications, Security Controls, Crisis Management, Disaster Recovery, Communication Planning, Internal Communications, Analysis, Record Keeping

    4.8 stars, 21 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (21) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    O Mundo dos Negócios das Subscrições

    Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Customer Relationship Building, Customer Engagement, Business Transformation, Technology Strategies, Revenue Management, Growth Strategies, Service Level Agreement, Cloud Services, Platform As A Service (PaaS), Vendor Contracts, Technology Solutions, Infrastructure As A Service (IaaS)

    4.8 stars, 16 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (16) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Get Started with Facebook Messenger for a Business

    Skills you'll gain: Facebook, Personalized Campaigns, Target Audience, Customer Communications Management, Social Media, Social Media Management, Social Media Marketing, Social Media Content, Needs Assessment, Drive Engagement, Web Presence, Brand Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    RStudio for Six Sigma - Process Capability

    Skills you'll gain: Process Capability, Six Sigma Methodology, Statistical Process Controls, Process Analysis, Statistical Analysis, Data Analysis, Performance Measurement, Probability & Statistics, Statistical Methods, R (Software), Business Metrics, R Programming, Benchmarking, Data Import/Export

    4.1 stars, 7 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.1 (7) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    ESSEC Business School

    Grande Distribution et RSE : Comprendre et Agir

    Skills you'll gain: Corporate Sustainability, Social Impact, Environmental Social And Corporate Governance (ESG), Sustainable Development, Environmental Issue, Sustainable Business, Public Health, Natural Resource Management, Business Ethics, Climate Change Mitigation, Environment and Resource Management, Consumer Behaviour, Waste Minimization, Packaging and Labeling, Pollution Prevention, Nutrition and Diet, Environmental Regulations

    4.9 stars, 25 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (25) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • G

    Google Cloud

    Preparing for the Google Cloud Professional Data Engineer Exam 日本語版

    Skills you'll gain: MLOps (Machine Learning Operations), Data Processing, Model Deployment, Data Pipelines, Google Cloud Platform, Applied Machine Learning, Analytics, Database Development, Data Infrastructure, Model Training, Data Architecture, Data Analysis, Security Controls, Machine Learning, Data Modeling, Cloud Security, Data Visualization, Interactive Data Visualization, Data Storage Technologies

    4.7 stars, 14 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.7 (14) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Pittsburgh

    idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

    Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Solution Design, Competitive Intelligence, Medical Devices, Stakeholder Engagement, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Innovation, Ideation, Entrepreneurship, Health Care Procedure and Regulation, Knowledge Transfer, Regulatory Compliance, Value Propositions, Presentations

    3.9 stars, 7 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.9 (7) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Alex Genadinik

    Amazon Dropshipping And Retail Arbitrage With AI

    Skills you'll gain: Shipping and Receiving, Order Management, Product Automation, Reverse Logistics, Logistics Management, Retail Sales, Product Assortment, Order Fulfillment, Inventory Control, Automation, Supplier Management, Business Risk Management, Product Strategy, E-Commerce, AI Enablement, Profit and Loss (P&L) Management, Competitive Analysis

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Issue, Positive Behavior Support, Advertising, Change Management, Sustainability Standards, Influencing, Consumer Behaviour, Behavior Management, Marketing Psychology, Marketing Communications, Promotional Strategies, Marketing, Behavioral Management

    4.6 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    How to Set up Facebook Pixel

    Skills you'll gain: Facebook, Meta Ads Manager, Conversion Funnel Analysis, Online Advertising, Web Analytics, Digital Advertising, User Accounts

    4.1 stars, 7 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.1 (7) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…381382383…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok