• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • A

    AI CERTs

    AI for Video Production

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Consumer Psychology and Persuasion Strategies

    Skills you'll gain: Consumer Behaviour, Advertising, Marketing Psychology, Global Marketing, Persuasive Communication, Marketing Communications, Communication Strategies, Brand Loyalty, Culture, Social Sciences, Branding, Human Learning, Sociology, Strategic Communication, Learning Theory, Decision Making

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Measure Brand Buzz

    Skills you'll gain: Brand Awareness, Social Media Marketing, Crisis Management, Social Media Analytics, Brand Marketing, Social Media, Branding, Brand Management, Marketing Effectiveness, Advertising Campaigns, Social Media Campaigns, Brand Strategy, Public Relations, Brand Loyalty, Earned Media, Customer Insights, Text Mining, Case Studies, Content Performance Analysis, Marketing Strategies

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Creating Tasks and Goals for a Project in ClickUp

    Skills you'll gain: Goal Setting, Organizational Skills, Project Management Software, Delegation Skills, Project Performance, Collaborative Software, Project Coordination, Project Management, User Accounts, Internal Communications, Communication

    5 stars, 9 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 5 (9) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Inclusive Communication and Behavior in the Workplace

    Skills you'll gain: Active Listening, Workplace inclusivity, Empathy, Diversity and Inclusion, Diversity Awareness, Interpersonal Communications, Professional Development, Communication, Communication Strategies, Self-Awareness, Goal Setting

    4.8 stars, 38 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (38) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Z

    Zoho Corporation

    Zoho Sales Representative

    Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Sales, Customer Relationship Management (CRM) Software, Sales Development, Customer Relationship Management, Sales Pipelines, General Sales Practices, Sales Training, Upselling, Cross Selling, Sales Presentations, Prioritization, Sales Presentation, Closing (Sales), Sales Strategy, Problem Solving, Critical Thinking

    4.8 stars, 13 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (13) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    Alfaisal University | KLD

    مهارات العرض والتقديم | Presentation Skills

    Skills you'll gain: Presentations, Persuasive Communication, Public Speaking, Communication, Verbal Communication Skills

    4.8 stars, 215 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (215) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Facebook Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Content Optimization, Social Media Marketing, Content Marketing, Social Media Analytics, Content Strategy, Content Creation, Driving engagement, Digital Content

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    Lecturio

    Nursing Leadership

    Skills you'll gain: Healthcare Ethics, Nursing Management, Patient-centered Care, Telehealth, Delegation Skills, Health Systems, Clinical Leadership, Constructive Feedback, Clinical Nursing, Nurse Education, Health Administration, Communication, Accountability, Empathy, Language Competency, Cultural Sensitivity, Active Listening, Clinical Assessment, Change Management, Continuous Quality Improvement (CQI)

    4.7 stars, 6 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (6) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Virginia

    تحليلات التسويق

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Brand Awareness, Consumer Behaviour, A/B Testing, Statistical Methods, Statistical Analysis

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Diseño e innovación de modelo de negocios

    Skills you'll gain: Business Modeling, Business Architecture, Business Strategy, Design Thinking, Storytelling, Innovation, Entrepreneurship, Systems Thinking, Shared Media, Organizational Development, Visual Storytelling, Professional Networking, Value Propositions, Market Opportunities, Case Studies

    4.6 stars, 78 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 4.6 (78) · Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Minnesota State University, Mankato

    Technical Communication Essentials

    Skills you'll gain: Research, Usability Testing, Graphic and Visual Design, Usability, Research Methodologies, AI Integrations, AI literacy, User Research, Writing and Editing, User Feedback, Report Writing, Web Content Accessibility Guidelines, User Experience Design, Persona (User Experience), User Experience, Analysis

    5 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (14) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…376377378…607

In summary, here are 10 of our most popular social media marketing courses

  • AI for Video Production: AI CERTs
  • Consumer Psychology and Persuasion Strategies: EDUCBA
  • Measure Brand Buzz: Coursera
  • Creating Tasks and Goals for a Project in ClickUp: Coursera
  • Inclusive Communication and Behavior in the Workplace: Coursera
  • Zoho Sales Representative: Zoho Corporation
  • مهارات العرض والتقديم | Presentation Skills: Alfaisal University | KLD
  • Facebook Insights: Crack the Algorithm: Coursera
  • Nursing Leadership: Lecturio
  • تحليلات التسويق: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok