Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois Urbana-Champaign
Skills you'll gain: Product Lifecycle Management, Data Presentation, Data Literacy, Performance Measurement, Product Management, Business Analytics, Product Planning, Business Strategies, Business Strategy, Data Visualization Software, Business Analysis, Competitive Analysis, Organizational Strategy, Accounting, Strategic Thinking, Business Metrics, Management Accounting, Corporate Strategy, Business Intelligence, Organizational Effectiveness
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Google Cloud Platform, SQL, Dashboard, Big Data, Data Visualization Software, Dashboard Creation, Interactive Data Visualization, Applied Machine Learning, Data Access, Data Transformation, Query Languages, Machine Learning, Data Cleansing, Data Preprocessing, Model Evaluation, Model Training, Data Analysis, Data Wrangling, Analytics
★ 4.5 (13) · Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Business Strategy, Business Management, Finance, People Management, Corporate Finance, Organizational Structure, Business Planning, Organizational Strategy, Strategic Thinking, Leadership and Management, Marketing, Go To Market Strategy, Branding, Decision Making
★ 4.9 (9) · Beginner · Course · 1 - 3 Months

Creo Incubator
Skills you'll gain: Go To Market Strategy, Ideation, Growth Strategies, Entrepreneurial Finance, Entrepreneurship, Branding, Market Share, Market Analysis, Brand Strategy, Marketing Strategies, Financial Forecasting, Product Marketing, Creative Problem-Solving, Business Valuation, Marketing Planning, Sales, Fundraising, Business Planning, Mergers & Acquisitions, Critical Thinking and Problem Solving
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Visualization, Data Visualization Software, Excel Formulas, Dashboard, Case Studies, Data Analysis, Business Analytics, Data Presentation, Exploratory Data Analysis, Business, Analysis, Graphing
★ 4.5 (13) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Computer Vision, Image Analysis, Program Development, Data Science, Real Time Data, Visualization (Computer Graphics), Code Reusability, Python Programming, Development Environment, Model Training, Classification Algorithms, File I/O, Color Matching, System Design and Implementation, Data Preprocessing, Software Installation
★ 4.3 (25) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Storytelling, Video Editing, Video Production, Post-Production, Photo/Video Production and Technology, Graphic and Visual Design, Writing and Editing, Editing
★ 3.4 (7) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Responsible AI, AI Personalization, Sales Enablement, Sales Process, Sales Management, Sales Development, General Sales Practices, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement, AI Integrations, Large Language Modeling
★ 3.8 (11) · Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Intrusion Detection and Prevention, Model Evaluation, Incident Response, Threat Detection, Computer Security Incident Management, Cyber Threat Intelligence, Distributed Denial-Of-Service (DDoS) Attacks, Event Monitoring, Cybersecurity, Incident Management, Cyber Security Strategy, Threat Management, Model Training, Anomaly Detection, Continuous Monitoring, Cyber Security Policies, Security Management, System Monitoring, Network Analysis, Data Analysis
★ 4.8 (9) · Intermediate · Specialization · 3 - 6 Months

Packt
Skills you'll gain: Selling Techniques, Value Propositions, Sales Strategy, Growth Strategies, Marketing Strategies, Thought Leadership, Content Marketing, Innovation, Target Audience, Marketing, Continuous Improvement Process, Customer Relationship Building, Intellectual Property, Communication, Content Creation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Dashboard Creation, Dashboard, Descriptive Statistics, Correlation Analysis, Business Metrics, Data Presentation, Scatter Plots, Data Analysis, Key Performance Indicators (KPIs), Tableau Software, Statistical Visualization, Data Visualization, Statistical Reporting, Business Analytics, Descriptive Analytics, Data Visualization Software, Data Analysis Software, Data Processing, Data Architecture
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: TikTok, Performance Reporting, Social Media Campaigns, Social Media Strategy, Social Media Marketing, Social Media Content, Social Media, Social Media Management, Performance Analysis, Content Performance Analysis, Social Media Analytics, Marketing Effectiveness, Driving engagement, Marketing Strategies, Digital Media Strategy, Performance Measurement, Campaign Planning, Campaign Management, Content Strategy, Influencing
Intermediate · Course · 1 - 4 Weeks