• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    YouTube Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Content Optimization, Search Engine Optimization, Web Analytics, Performance Analysis, Web Analytics and SEO, Content Strategy, Analytics, Social Media Strategy, Revenue Management, Social Media Management, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Preparing to Secure Your Startup Funding with Pitch Canvas

    Skills you'll gain: Case Studies, Business Planning, Entrepreneurship, Fundraising and Crowdsourcing, Brainstorming, Proposal Development, Sales Presentations, Business Modeling, Presentations, Ideation, Stakeholder Engagement, Value Propositions, Innovation, Leadership

    4.5 stars, 10 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (10) · Intermediate · Guided Project · Less Than 2 Hours

  • A

    Alfaisal University | KLD

    صياغة الميزة التنافسية |Crafting a Competitive Advantage

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Intelligence, Competitive Analysis, Innovation, Organizational Strategy, Sustainable Business, Knowledge Transfer, Resource Utilization

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Creating Global Brands with Jagdish Sheth

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Marketing, Brand Management, Brand Awareness, Diversity Marketing, Marketing, Growth Strategies, Benchmarking

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Product Analytics Unlocked: Metrics to Meaningful Insight

    Skills you'll gain: Data Storytelling, Data Presentation, Conversion Funnel Analysis, Dashboard, Data Pipelines, Strategic Prioritization, Customer Retention, Customer Analysis, Product Strategy, SQL, Data Analysis, Business Intelligence, Data Warehousing, Pandas (Python Package), Performance Metric, Statistical Analysis, Scikit Learn (Machine Learning Library), Decision Making, Resource Allocation, Python Programming

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    AI & Data Insights

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Power BI, Customer Insights, Customer Analysis, Dashboard Creation, AI Personalization, Customer experience improvement, Microsoft Copilot, Customer Data Management, Customer Service, Personalized Service, Analytical Skills, Data Validation, Data Analysis, AI Integrations, Data Integrity, Performance Analysis, Data Quality, Customer Communications Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Customer Analysis, Value Propositions, Target Market, Consumer Behaviour, Competitive Intelligence, Customer Insights, Business Development, Market Opportunities, Business Strategies, Target Audience, Market Analysis

    4.9 stars, 42 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (42) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    University of Michigan

    Design Strategies for Maximizing Total Data Quality

    Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Collection, Data Processing, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Data Access, Design Strategies

    5 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Creo Incubator

    ريادة الأعمال: التوسع واستراتيجية النمو في السوق

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Market Share, Market Analysis, User Experience, Product Development, Strategic Marketing, Marketing Strategies, New Product Development, Marketing Planning, User Centered Design, Product Marketing, Target Market, Marketing Effectiveness, Commercialization, Market Opportunities, Market Research, Product Planning, Brand Marketing

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    ISC2

    Privacy and Security for Healthcare Organizations​

    Skills you'll gain: Medical Privacy, Personally Identifiable Information, Cyber Security Strategy, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Information Privacy, Security Awareness, Data Security, Cybersecurity, Health Information Management and Medical Records, Cyber Attacks, Information Assurance, Security Controls, Health Information Management, General Data Protection Regulation (GDPR), Computer Security Awareness Training, Data Sharing, Security Strategy, Authorization (Computing), Healthcare Industry Knowledge, Health Care Procedure and Regulation

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    LearnKartS

    Master Social Media Ads: TikTok, X, Pinterest & More

    Skills you'll gain: Online Advertising, Social Media Campaigns, Pinterest, Advertising Campaigns, Digital Advertising, Social Media, Advertising, Lead Generation, Paid media, TikTok, Social Media Marketing, Social Media Strategy, Social Media Management, Campaign Management, Marketing Materials, Campaign Planning, Personalized Campaigns, Target Audience, Digital Marketing Tools, Brand Awareness

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Facebook Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Analytics, Content Optimization, Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Strategy, Data-Driven Marketing, Instagram, Analytics, Key Performance Indicators (KPIs), Business Metrics, Social Media Strategy, Scalability, Web Presence, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…368369370…543

In summary, here are 10 of our most popular marketing strategy courses

  • YouTube Optimization: Grow Your Presence: Coursera
  • Preparing to Secure Your Startup Funding with Pitch Canvas: Coursera
  • صياغة الميزة التنافسية |Crafting a Competitive Advantage: Alfaisal University | KLD
  • Creating Global Brands with Jagdish Sheth: Kennesaw State University
  • Product Analytics Unlocked: Metrics to Meaningful Insight: Coursera
  • AI & Data Insights: Microsoft
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Design Strategies for Maximizing Total Data Quality: University of Michigan
  • ريادة الأعمال: التوسع واستراتيجية النمو في السوق: Creo Incubator
  • Privacy and Security for Healthcare Organizations​: ISC2

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok