Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Digital Brand Strategy, Digital Marketing, Digital Marketing Campaigns, Strategic Marketing, Marketing Planning, Marketing Analytics, Sales Strategy, Consumer Behaviour, Brand Awareness, Brand Management, Drive Engagement, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks

University of California, Santa Cruz
Skills you'll gain: Bayesian Statistics, Technical Communication, Statistical Reporting, R Programming, Statistical Analysis, Statistical Modeling, Statistical Programming, Data Analysis, Statistical Software, Time Series Analysis and Forecasting, R (Software), Markov Model, Statistical Methods, Sampling (Statistics), Simulations, Model Evaluation, Probability Distribution
★ 4.5 (10) · Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Building, Brand Loyalty, Relationship Management, User Feedback, Personalized Campaigns
★ 5 (30) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Visualization, Microsoft Excel, Spreadsheet Software, Data Analysis, Business Reporting
★ 4.8 (19) · Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Marketing Analytics, Product Assortment, Regression Analysis, Cross Selling, Personalized Service, Revenue Forecasting, Data Analysis, Predictive Analytics, Revenue Management, Predictive Modeling, Business Modeling, Statistical Analysis, Business Metrics, Model Evaluation, Applied Machine Learning, Machine Learning
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: ChatGPT, Responsible AI, Technical Consulting, Data Ethics, Consulting, Business Consulting, Generative AI, Business Reporting, Client Services, Business Process Automation, Ethical Standards And Conduct, Data Analysis Software, Data Analysis, Report Writing, Innovation
★ 3.9 (8) · Beginner · Course · 1 - 4 Weeks

Edureka
Skills you'll gain: PySpark, Model Optimization, Data Pipelines, Dashboard Creation, Dashboard, Interactive Data Visualization, Model Training, Data Processing, Data Storage Technologies, Data Architecture, Natural Language Processing, Machine Learning Methods, Data Storage, Data Wrangling, Data Integration, Data Transformation, Machine Learning, Deep Learning
★ 2.7 (11) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Video Production, Video Editing, Videography, Photo/Video Production and Technology, Cinematography, Post-Production, Visual Storytelling, Storytelling
Intermediate · Course · 1 - 4 Weeks

Interactive Brokers
Skills you'll gain: Investments, Portfolio Risk, Portfolio Management, Risk Management, Investment Management, Equities, General Finance, Securities Trading, Market Trend, Market Opportunities, Performance Analysis, Stock Rotation, Business Economics, Market Dynamics, Market Analysis
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Modeling, Financial Analysis, Working Capital, Business Valuation, Financial Forecasting, Dashboard, Dashboard Creation, Financial Data, Feature Engineering, Model Evaluation, Applied Machine Learning, Statistical Machine Learning, Forecasting, Real Time Data, Power BI, Extract, Transform, Load, Tableau Software, Finance
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Dashboard Creation, Dashboard, Descriptive Statistics, Correlation Analysis, Business Metrics, Data Presentation, Scatter Plots, Data Analysis, Key Performance Indicators (KPIs), Tableau Software, Statistical Visualization, Data Visualization, Statistical Reporting, Business Analytics, Descriptive Analytics, Data Visualization Software, Data Analysis Software, Data Processing, Data Architecture
Intermediate · Specialization · 3 - 6 Months