• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Michigan

    Sports Betting: Risks & Ripple Effects Teach-Out

    Skills you'll gain: Marketing Strategies, Public Health and Disease Prevention, Public Health, Strategic Marketing, Substance Abuse, Business Ethics, Social Impact, Law, Regulation, and Compliance, Preventative Care, Socioeconomics, Higher Education, Online Advertising, Ethical Standards And Conduct, Regulatory Compliance, Mitigation, FinTech, Mental and Behavioral Health, Behavioral Health, Analytics, Governance

    Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • E

    ESSEC Business School

    Deploying the circular economy within organisations

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Sustainable Systems, Culture Transformation, Business Transformation, Organizational Change, Waste Minimization, Systems Thinking, Pollution Prevention, Environmental Issue, Business Modeling, Environment and Resource Management, Innovation, Product Lifecycle Management, Stakeholder Engagement, Case Studies

    4.5 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (14) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • N

    Northwestern University

    영업 잠재 고객에게 다가가는 법

    Skills you'll gain: Sales, Selling Techniques, Sales Strategy, Meeting Facilitation, Sales Prospecting, General Sales Practices, Sales Presentations, Overcoming Objections, Team Oriented, Storytelling, Constructive Feedback, Verbal Communication Skills, Communication, Peer Review

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Strategic Management & Business Policy

    Skills you'll gain: Business Strategies, Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Decision Making, Strategic Thinking, Plan Execution, Corporate Strategy, Stakeholder Management, Strategic Communication, Stakeholder Analysis, Stakeholder Engagement, Data Visualization, Consulting, Stakeholder Communications, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric

    4.6 stars, 14 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (14) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Customer Data, Analytics, and Segmentation

    Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Data Maintenance, Sales Prospecting, Prospecting and Qualification, Customer Data Management, Customer Engagement, AI Personalization, Advanced Analytics, Analytics, Personalized Service, Data Integrity

    3.7 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.7 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Encuentre su Nuevo Trabajo con LinkedIn

    Skills you'll gain: LinkedIn, Professional Networking, Professional Development, Applicant Tracking Systems, Web Presence, Social Media, Editing, Job Analysis

    4.7 stars, 15 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (15) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Simplilearn

    Mailchimp Basics Training for Beginners

    Skills you'll gain: Data-Driven Marketing, Email Marketing, Email Automation, Marketing Analytics, Campaign Management, Marketing Automation, Target Audience, Marketing Strategies, Performance Analysis, Digital Marketing Tools, Digital Marketing, Web Presence, Customer Engagement, Web Content, Cross-Channel Marketing, Account Management, Dashboard, Configuration Management

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    Johns Hopkins University

    Digitizing Population Health in Low-Resource Settings

    Skills you'll gain: Health Informatics, Digital Transformation, Health Technology, Public Health, Health Disparities, Medical Privacy, Public Health and Disease Prevention, Health Systems, Health Care, Digital Analysis, Data Governance, Interoperability, Information Technology, Artificial Intelligence, Responsible AI

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Oversee a Project with ClickUp

    Skills you'll gain: Goal Setting, Workflow Management, Organizational Skills, Delegation Skills, Project Management Software, Project Coordination, Project Management, Work Breakdown Structure, Resource Allocation, Collaborative Software

    4.6 stars, 28 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (28) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Alex Genadinik

    Business Development To Grow Through Strategic Relationships

    Skills you'll gain: Business Development, Strategic Partnership, Negotiation, New Business Development, Contract Negotiation, Relationship Building, Business Relationship Management, Professional Networking, Business Strategies, Relationship Management, Business Correspondence, Rapport Building, Business Communication, Personalized Campaigns

    4 stars, 8 reviews, Mixed, Course, 1 - 3 Months

    ★ 4 (8) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Use Social Tools

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Strategic Communication, Customer Communications Management, Driving engagement, Brand Strategy, Customer Engagement, Social Impact, Social Skills, Operational Efficiency, Social Network Analysis

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Data Analysis for Business

    Skills you'll gain: Data Visualization, Data Presentation, Business Analytics, Regression Analysis, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Statistical Methods, Data Strategy, Analytics, Strategic Decision-Making, Statistical Analysis, Data Science, Probability & Statistics, Statistical Hypothesis Testing, Statistical Modeling, Correlation Analysis

    4.6 stars, 29 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (29) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…365366367…543

In summary, here are 10 of our most popular marketing strategy courses

  • Sports Betting: Risks & Ripple Effects Teach-Out: University of Michigan
  • Deploying the circular economy within organisations: ESSEC Business School
  • 영업 잠재 고객에게 다가가는 법: Northwestern University
  • Strategic Management & Business Policy: EDUCBA
  • Customer Data, Analytics, and Segmentation: Microsoft
  • Encuentre su Nuevo Trabajo con LinkedIn: Coursera
  • Mailchimp Basics Training for Beginners: Simplilearn
  • Digitizing Population Health in Low-Resource Settings: Johns Hopkins University
  • Oversee a Project with ClickUp: Coursera
  • Business Development To Grow Through Strategic Relationships: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok