• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Virginia

    Agile и дизайн-мышление

    Skills you'll gain: User Story, Agile Product Development, Product Development, Design Thinking, Team Oriented, Persona (User Experience), New Product Development, Product Requirements, Agile Methodology, User Research, Usability Testing, User Centered Design, Persona Development, Innovation, Value Propositions

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Customer Analysis, Value Propositions, Target Market, Consumer Behaviour, Competitive Intelligence, Customer Insights, Business Development, Market Opportunities, Business Strategies, Target Audience, Market Analysis

    4.9 stars, 42 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (42) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • N

    Northeastern University

    Strategic Healthcare Workforce Management

    Skills you'll gain: Workforce Planning, Workforce Management, Human Resource Strategy, Medical Management, Human Resources Management and Planning, Workforce Development, Community Health, Human Capital, Performance Measurement, Health Care Administration, Health Administration, Talent Management, Employee Surveys, Interviewing Skills, Needs Assessment, Employee Performance Management, Demand Planning, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yunus Social Business Fund Bengaluru

    Risk, Return and Valuation

    Skills you'll gain: Business Valuation, Return On Investment, Finance, Financial Analysis, Portfolio Risk, Cost Benefit Analysis, Capital Budgeting, Risk Analysis, Risk Management, Environmental Social And Corporate Governance (ESG), Equities, Financial Modeling, Social Impact, Corporate Finance, Financial Planning, Cash Flows, Decision Making, Correlation Analysis, Probability & Statistics

    4.5 stars, 10 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (10) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Value Investing Strategies

    Skills you'll gain: Portfolio Management, Business Valuation, Investment Management, Investments, Equities, Financial Analysis, Return On Investment, Finance, Asset Management, Balance Sheet, Financial Statement Analysis, Financial Forecasting, Risk Analysis, Market Data, Relationship Management, Analysis, Corporate Finance, Cash Flows

    4.4 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (14) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    تصميم مجموعة ترحيب العميل باستخدام كانفا

    Skills you'll gain: Canva (Software), Workflow Management, Marketing Design, Marketing Materials, Marketing Collateral, Creative Design, Design, Digital Design, Graphic Design, Design Elements And Principles

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Align Design Teams with SCAMPER Brainstorming in Miro

    Skills you'll gain: Brainstorming, UI/UX Strategy, Experience Design, Ideation, User Experience Design, User Interface and User Experience (UI/UX) Design, Design Thinking, Innovation, Design Strategies, Collaborative Software, User Interface (UI) Design, Product Improvement, Team Oriented, Product Development

    4.7 stars, 19 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (19) · Intermediate · Guided Project · Less Than 2 Hours

  • B

    Banco Interamericano de Desarrollo

    Perspectives in Digital Transformation: Agribusiness

    Skills you'll gain: Digital Transformation, Digital Analysis, Business Transformation, Process Improvement, Operational Efficiency, Business Technologies, Corporate Sustainability, Sustainable Business, Technology Strategies, Automation, Internet Of Things, Technology Solutions, Market Opportunities, Innovation, Market Trend, Emerging Technologies, Trend Analysis

    4.7 stars, 46 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (46) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Board Infinity

    Email Automation: Lifecycle Flows and Deliverability

    Skills you'll gain: Email Automation, Email Marketing, Content Performance Analysis, Marketing Automation, Email Security, Campaign Management, Performance Analysis, Personalized Campaigns, Process Optimization, HubSpot CRM, Performance Measurement, Process Improvement and Optimization, Customer Retention, Customer Engagement, Workflow Management, A/B Testing, Journey Mapping, Authentications

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Introduction to Sales and AI Fundamentals

    Skills you'll gain: Sales Process, Prompt Engineering, Sales, Sales Presentations, Microsoft Copilot, Product Knowledge, Sales Pipelines, Value Propositions, Personalized Campaigns, Selling Techniques, Microsoft PowerPoint, AI literacy, Presentations, Responsible AI, AI Personalization, Verbal Communication Skills, AI Workflows, Customer Relationship Management

    Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    How To Measure Your Campaign On Pinterest

    Skills you'll gain: Pinterest, Online Advertising, Campaign Management, Social Media Campaigns, Digital Advertising, Social Media Analytics, Advertising Campaigns, Promotions and Campaigns, Campaign Planning, Content Performance Analysis, Marketing Analytics, Marketing, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Démarrer avec Instagram pour les entreprises

    Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Drive Engagement, Social Media Content, Driving engagement, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…362363364…543

In summary, here are 10 of our most popular marketing strategy courses

  • Agile и дизайн-мышление: University of Virginia
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Strategic Healthcare Workforce Management: Northeastern University
  • Risk, Return and Valuation: Yunus Social Business Fund Bengaluru
  • Value Investing Strategies: STARWEAVER
  • تصميم مجموعة ترحيب العميل باستخدام كانفا: Coursera
  • Align Design Teams with SCAMPER Brainstorming in Miro: Coursera
  • Perspectives in Digital Transformation: Agribusiness: Banco Interamericano de Desarrollo
  • Email Automation: Lifecycle Flows and Deliverability: Board Infinity
  • Introduction to Sales and AI Fundamentals: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok