• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Discovery and Low-Fidelity Design with Sketch and Miro

    Skills you'll gain: Wireframing, User Experience, Persona (User Experience), User Experience Design, User Centered Design, Design Reviews, User Research, Prototyping, User Flows, Collaborative Software, Peer Review, Design Software, Ideation

    4.3 stars, 6 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (6) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Intrusion Detection

    Skills you'll gain: Intrusion Detection and Prevention, Model Evaluation, Incident Response, Threat Detection, Computer Security Incident Management, Cyber Threat Intelligence, Distributed Denial-Of-Service (DDoS) Attacks, Event Monitoring, Cybersecurity, Incident Management, Cyber Security Strategy, Threat Management, Model Training, Anomaly Detection, Continuous Monitoring, Cyber Security Policies, Security Management, System Monitoring, Network Analysis, Data Analysis

    4.8 stars, 9 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.8 (9) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Einführung in Facebook Audience Insights

    Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Facebook, Online Advertising, Social Media Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Strategies, Social Media, Marketing Analytics, Social Media Marketing, Marketing Budgets, Web Presence, Social Media Management

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • F

    Fred Hutchinson Cancer Center

    AI for Decision Makers

    Skills you'll gain: Responsible AI, AI Enablement, Data Ethics, Technical Management, AI Product Strategy, Technology Strategies, Artificial Intelligence, AI literacy, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Project Management, Legal Risk, Law, Regulation, and Compliance, Ethical Standards And Conduct, Regulation and Legal Compliance, AI Integrations, Decision Making, Generative AI, Case Studies, Mitigation

    4.5 stars, 25 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (25) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Design and Apply Generative AI for HR Performance

    Skills you'll gain: Prompt Engineering, ChatGPT, Data Ethics, Responsible AI, Generative AI, Generative Model Architectures, Human Resources Management and Planning, HR Tech, Talent Recruitment, Human Resource Strategy, AI Product Strategy, AI Personalization, AI Integrations, People Analytics, AI literacy, AI Enablement, Ethical Standards And Conduct, Risking, Performance Analysis, Performance Metric

    5 stars, 20 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 5 (20) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Performance Reviews: Streamline Feedback Processes

    Skills you'll gain: Performance Review, HR Tech, Employee Performance Management, Generative AI, AI Personalization, Workforce Development, Organizational Development, Performance Management, Smart Goals, People Analytics, People Development, Human Resource Strategy, Constructive Feedback, Responsible AI, Performance Analysis, Prompt Engineering, Automation, Coaching, Trend Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    (SSCP) Systems Security Certified Practitioner: Unit 1

    Skills you'll gain: Security Management, Security Strategy, Configuration Management, Security Awareness, Security Controls, Information Systems Security, Computer Security Awareness Training, Enterprise Security, Cybersecurity, Cyber Security Strategy, Change Control, Data Security, Safety and Security, Cyber Security Policies, Data Integrity

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    UBITS

    Agilidad y adaptabilidad para equipos de trabajo

    Skills you'll gain: Culture Transformation, Organizational Change, Leadership and Management, Organizational Leadership, Change Management, Business Leadership, Business Transformation, Strategic Leadership, Organizational Strategy, Compensation Strategy, Team Building, Compensation and Benefits, Compensation Management

    4.8 stars, 15 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (15) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Employment Law: The Gig Economy

    Skills you'll gain: Labor Law, Workers Compensation, Labor Relations, Labor Compliance, Law, Regulation, and Compliance, Case Studies, Employee Relations, Employee Retirement Income Security Act, Benefits Administration, Regulation and Legal Compliance, Workforce Management, Regulatory Requirements, Case Law, Advocacy

    5 stars, 9 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 5 (9) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Üretken Yapay Zeka’ya Giriş

    Skills you'll gain: Responsible AI, Generative AI, Prompt Engineering, LLM Application, Large Language Modeling, Data Ethics, Google Gemini, AI Product Strategy, Artificial Intelligence, Business Ethics, AI literacy, Governance, Accountability, AI Workflows, Ethical Standards And Conduct, Accountability Frameworks, Risk Analysis, Organizational Strategy, Social Impact, Supervised Learning

    4.7 stars, 10 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (10) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    Logical Operations

    Effective Time Management

    Skills you'll gain: Time Management, Goal-Oriented, Productivity, Organizational Skills, Planning, Delegation Skills, Goal Setting, Personal Development, Prioritization, Negotiation, Waste Minimization, Multitasking, Scheduling, Motivational Skills, Resource Allocation, Strategic Prioritization, Self-Awareness, Analysis, Benchmarking, Decision Making

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • W

    Whizlabs

    Power BI: Data Visualization and Analysis

    Skills you'll gain: Data Visualization, Data-Driven Decision-Making, Business Intelligence, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Power BI, Key Performance Indicators (KPIs), Performance Reporting, Graphing, Business Reporting, Analysis, Trend Analysis

    4.2 stars, 11 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (11) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…351352353…543

In summary, here are 10 of our most popular marketing strategy courses

  • Discovery and Low-Fidelity Design with Sketch and Miro: Coursera
  • Intrusion Detection: Johns Hopkins University
  • Einführung in Facebook Audience Insights: Coursera
  • AI for Decision Makers: Fred Hutchinson Cancer Center
  • Design and Apply Generative AI for HR Performance: EDUCBA
  • GenAI for Performance Reviews: Streamline Feedback Processes: Coursera
  • (SSCP) Systems Security Certified Practitioner: Unit 1: Pearson
  • Agilidad y adaptabilidad para equipos de trabajo: UBITS
  • Employment Law: The Gig Economy: University of Pennsylvania
  • Üretken Yapay Zeka’ya Giriş: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok