Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Marketing Effectiveness, Marketing Channel, Data-Driven Marketing, Marketing Analytics, Marketing Budgets, Performance marketing, Cross-Channel Marketing, Digital Analysis, Budget Management, Marketing Planning, Analysis, Model Evaluation, Budgeting, Media Planning, Stakeholder Communications, Marketing, Performance Measurement, Return On Investment, Journey Mapping, Digital Marketing
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Microsoft Copilot, Data Visualization, Data Analysis, Interactive Data Visualization, Data Presentation, Exploratory Data Analysis, Data Storytelling, Data Visualization Software, Dashboard, Data Cleansing, Microsoft Excel, AI Workflows, Microsoft PowerPoint, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Excel Formulas, Data Architecture, Excel Macros, Generative AI, Microsoft Windows
★ 5 (8) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Data Storytelling, Prompt Patterns, AI Orchestration, Data Presentation, Microsoft Excel, Predictive Analytics, Data-Driven Decision-Making, Financial Forecasting, AI Workflows, Microsoft Copilot, Artificial Intelligence, Excel Formulas, Workflow Management, Data Manipulation, Business, Generative AI, Microsoft 365, Data Management, Interactive Learning
Beginner · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Microsoft Copilot, Data Presentation, Microsoft Excel, Interactive Data Visualization, Data Validation, Auditing, Data Quality, Excel Formulas, Prompt Engineering, Generative AI, Prompt Patterns, Statistical Reporting, Business Reporting, Microsoft Office, Data Manipulation, AI Orchestration, Data Management, Artificial Intelligence, Predictive Analytics, Business
Beginner · Guided Project · Less Than 2 Hours

Università Bocconi
Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Sales Presentation, Fundraising, Growth Strategies, Product Marketing, Customer Acquisition Management, Strategic Marketing, Product Development, Market Opportunities, Business Planning, Market Research, New Product Development, Presentations, Entrepreneurial Finance, Business Strategy, Persona Development, Customer Analysis, Market Analysis
★ 4.3 (15) · Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Big Data, FinTech, Analytics, Financial Market, Data Literacy, Business Transformation, Financial Services, Data Analysis, Digital Transformation, Data Science, Data-Driven Decision-Making, Market Dynamics, Data Sharing, Customer experience improvement
★ 4.3 (27) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model View Controller, Java Platform Enterprise Edition (J2EE), Frontend Integration, Back-End Web Development, Full-Stack Web Development, Server Side, Email Automation, Data Access, Apache Tomcat, Front-End Web Development, Application Servers, Java Programming, HTML and CSS, Databases, PostgreSQL, Relational Databases, Java, User Interface (UI), Web Design, Database Development
★ 4.6 (54) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Design, Graphic Design, Data Visualization, Advertising, Marketing, Project Design, User Accounts, Data Sharing, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Consumer Behaviour, Advertising, Marketing Psychology, Global Marketing, Persuasive Communication, Marketing Communications, Communication Strategies, Brand Loyalty, Culture, Social Sciences, Branding, Human Learning, Sociology, Strategic Communication, Learning Theory, Decision Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Scheduling, Customer Relationship Management (CRM) Software, Social Media Management, Web Presence, Social Media Marketing, Digital Marketing Tools, Social Media Content, Customer Communications Management, Customer Engagement, Brand Management, Digital Communications
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Financial Analysis, Financial Statements, Financial Statement Analysis, Financial Acumen, Performance Analysis, Predictive Modeling, Financial Data, Predictive Analytics, Performance Improvement, Analysis, Business Analytics, Financial Forecasting, Performance Measurement, Operational Analysis, Analytics, Business Analysis Tools, Financial Modeling, Business Modeling, Business Administration, Data Management
Beginner · Course · 1 - 3 Months