• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • G

    Google Cloud

    Introduction to Docker

    Skills you'll gain: Docker (Software), Containerization, Google Cloud Platform, DevOps, Web Development

    4.3 stars, 105 reviews, Beginner, Project, Less Than 2 Hours

    ★ 4.3 (105) · Beginner · Project · Less Than 2 Hours

  • E

    Emory University

    Survey analysis to Gain Marketing Insights

    Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Analysis, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Strategic Marketing, Business Research, Correlation Analysis, Marketing, Marketing Strategies, Exploratory Data Analysis, Data-Driven Decision-Making, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Model Evaluation

    4.5 stars, 126 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (126) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis

    4.7 stars, 71 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (71) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Leeds

    Leadership and Change Management for Sustainability Success

    Skills you'll gain: Change Management, Strategic Leadership, Organizational Change, Leadership and Management, Business Transformation, Leadership Development, Leadership, Influencing, Corporate Sustainability, Communication Planning, Sustainable Business, Adaptability, Communication, Employee Engagement

    4.6 stars, 18 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (18) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Michigan

    Data Structures in C

    Skills you'll gain: Memory Management, C (Programming Language), C and C++, Data Structures, Secure Coding, Application Security, System Programming, Programming Principles

    4.5 stars, 75 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (75) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    ISC2

    Security Concepts and Practices

    Skills you'll gain: Security Controls, Security Awareness, Change Control, Computer Security Awareness Training, Cybersecurity, Security Management, Information Assurance, Data Security, Safety and Security, Cyber Security Policies, Enterprise Security, Data Ethics, Human Factors (Security), Cyber Security Assessment, Data Integrity, Authorization (Computing), Identity and Access Management

    4.7 stars, 113 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (113) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI Healthcare Administration & Documentation

    Skills you'll gain: Clinical Documentation, Generative AI, AI literacy, Responsible AI, Medical Coding, Generative AI Agents, ChatGPT, Healthcare Project Management, Care Coordination, Electronic Medical Record, Health Informatics, Patient Communication, Healthcare Ethics, Health Information Management, Business Process Automation, Prompt Engineering, Operational Efficiency, Compliance Management, Technology Roadmaps, Change Management

    4.3 stars, 61 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.3 (61) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Accounting for Business Decision Making: Strategy Assessment and Control

    Skills you'll gain: Management Accounting, Performance Measurement, Capacity Management, Cost Accounting, Organizational Strategy, Performance Analysis, Operational Analysis, Financial Accounting, Cost Control, Budget Management, Strategic Decision-Making, Internal Controls, Account Strategy, Accounting, Financial Controls, Management Reporting, Financial Data, Budgeting, Decision Making

    3.8 stars, 119 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.8 (119) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Negotiations

    Skills you'll gain: Negotiation, Contract Negotiation, Trustworthiness, Conflict Management, Relationship Building, Communication, Composure, Emotional Intelligence, Rapport Building, Communication Strategies, Influencing, De-escalation Techniques, Business Ethics, Team Management, Stress Management

    4.5 stars, 70 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Emory University

    Childbirth: A Global Perspective

    Skills you'll gain: Maternal Health, Obstetrics And Gynecology, Childbirth, Child Health, Midwifery, Community Health, Postpartum Care, Health Disparities, Program Evaluation, Health Policy, Prenatal Care, Public Health and Disease Prevention, Health Equity, Public Health, Community Development, Care Management, Education and Training

    4.7 stars, 91 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (91) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    Technical University of Munich (TUM)

    Cost Accounting: Decision Making

    Skills you'll gain: Cost Accounting, Management Accounting, Operating Cost, Cost Control, Cost Estimation, Cost Management, Cost Benefit Analysis, Strategic Decision-Making, Profit and Loss (P&L) Management, Accounting, Product Assortment, Capacity Management, Decision Making, Capacity Planning, Forecasting

    4.8 stars, 146 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (146) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Q

    Queen Mary University of London

    Introduction to Market Research

    Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Proposal Writing, Research Reports, Research Methodologies, Business Research, Marketing Management, Marketing, Surveys, Report Writing, Research, Qualitative Research, Data Analysis, Focus Group, Business Ethics

    4.5 stars, 87 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (87) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…346347348…834

In summary, here are 10 of our most popular brand management courses

  • Introduction to Docker: Google Cloud
  • Survey analysis to Gain Marketing Insights: Emory University
  • Xbox Product Manager: Xbox
  • Leadership and Change Management for Sustainability Success: University of Leeds
  • Data Structures in C: University of Michigan
  • Security Concepts and Practices: ISC2
  • GenAI Healthcare Administration & Documentation: Coursera
  • Accounting for Business Decision Making: Strategy Assessment and Control: University of Illinois Urbana-Champaign
  • Negotiations: University of Pennsylvania
  • Childbirth: A Global Perspective: Emory University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok