• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    How To Measure Your Campaign On Pinterest

    Skills you'll gain: Pinterest, Online Advertising, Campaign Management, Social Media Campaigns, Digital Advertising, Social Media Analytics, Advertising Campaigns, Promotions and Campaigns, Campaign Planning, Content Performance Analysis, Marketing Analytics, Marketing, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Conversion Funnel Analysis, Dashboard Creation, Data Storytelling, Marketing Budgets, Looker (Software), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Get Started with Facebook Messenger for a Business

    Skills you'll gain: Facebook, Personalized Campaigns, Target Audience, Customer Communications Management, Social Media, Social Media Management, Social Media Marketing, Social Media Content, Needs Assessment, Drive Engagement, Web Presence, Brand Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Strategize, Roadmap, and Mitigate AI Projects

    Skills you'll gain: Case Studies, Fraud detection, Project Design, Project Risk Management, Project Planning, Business Ethics, Law, Regulation, and Compliance, Scalability, Content Strategy, Quality Assessment, Keyword Research, Search Engine Optimization, Content Creation

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Adobe

    Branding Basics with Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Branding, Brand Strategy, Collaborative Software, Graphic Design, Visual Storytelling, Typography, Visual Design, Asset Management, Content Creation, Design Elements And Principles, Color Theory, Storytelling

    4.8 stars, 6 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    LearnKartS

    Salesforce Admin Functions

    Skills you'll gain: Salesforce, Salesforce Development, User Provisioning, Identity and Access Management, Application Deployment, Security Management, Data Management, Customer Relationship Management (CRM) Software, Workflow Management, Internal Communications, Training and Development, Customer Service

    3.7 stars, 15 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 3.7 (15) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Cyber Security: Essentials for Workplace

    Skills you'll gain: Human Factors (Security), Security Awareness, Safety Culture, Computer Security Awareness Training, Cyber Governance, Cyber Security Strategy, User Experience, Cyber Attacks, Security Strategy, Cyber Security Policies, Security Management, Usability, Cyber Risk, Cybersecurity, Cyber Security Assessment, Ethical Standards And Conduct, Network Security, Employee Training, Information Privacy, Accountability

    4.9 stars, 14 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (14) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Pittsburgh

    idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

    Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Solution Design, Competitive Intelligence, Medical Devices, Stakeholder Engagement, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Innovation, Ideation, Entrepreneurship, Health Care Procedure and Regulation, Knowledge Transfer, Regulatory Compliance, Value Propositions, Presentations

    3.9 stars, 7 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.9 (7) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    ISC2

    Working in the Cloud

    Skills you'll gain: Cloud Security, Zero Trust Network Access, Hybrid Cloud Computing, Cloud Computing, Cloud Management, Cloud Services, Cloud Solutions, Security Strategy, Scalability, Information Privacy

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Issue, Positive Behavior Support, Advertising, Change Management, Sustainability Standards, Influencing, Consumer Behaviour, Behavior Management, Marketing Psychology, Marketing Communications, Promotional Strategies, Marketing, Behavioral Management

    4.6 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Erstelle einen Instagram Business Account

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Content, Social Media Marketing, Social Media Strategy, Facebook, Product Promotion, Promotional Strategies, Promotions and Campaigns, Advertising

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Automatic Data Processing, Inc. (ADP)

    Creating an Engaging Candidate Experience

    Skills you'll gain: Full Cycle Recruitment, Recruitment, Recruitment Strategies, Talent Acquisition, Drive Engagement, Talent Recruitment, Brand Loyalty, Interviewing Skills, Customer Engagement, Branding, Brand Awareness, Customer experience improvement, Constructive Feedback, Customer experience strategy (CX), Customer Service, Customer Advocacy, Personalized Service, Rapport Building, Relationship Building

    4.2 stars, 13 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…344345346…543

In summary, here are 10 of our most popular marketing strategy courses

  • How To Measure Your Campaign On Pinterest: Coursera
  • User Retention Analytics: Coursera
  • Get Started with Facebook Messenger for a Business: Coursera
  • Strategize, Roadmap, and Mitigate AI Projects: Coursera
  • Branding Basics with Adobe Express: Adobe
  • Salesforce Admin Functions: LearnKartS
  • Cyber Security: Essentials for Workplace: Macquarie University
  • idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products: University of Pittsburgh
  • Working in the Cloud: ISC2
  • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok