• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • T

    The State University of New York

    Multi-Event Facility Enterprises & Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Facility Operations, Events and Conferences, Driving engagement, Data-Driven Decision-Making, Relationship Management, Data Management, Customer Engagement, Drive Engagement, Operations Management, Promotional Strategies, Risk Management, Workforce Development, Analysis, Business Strategy, Insurance Policies, Advertising

    4.6 stars, 12 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (12) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alfaisal University | KLD

    إمكانيات السوق وطلب السوق والحصة السوقية

    Skills you'll gain: Market Share, Market Analysis, Market Opportunities, Market Intelligence, Market Dynamics, Strategic Marketing, Competitive Analysis, Market Research, Market Trend, Customer Demand Planning, Growth Strategies, Performance Measurement, Consumer Behaviour, Business Metrics, Performance Metric

    4.1 stars, 7 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (7) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Metrics & Schedule Social Posts

    Skills you'll gain: Content Scheduling, Digital Marketing Tools, Content Performance Analysis, Social Media Management, Social Media Content, Key Performance Indicators (KPIs), Social Media Analytics, Data-Driven Marketing, Social Media, Campaign Management, Digital Marketing Campaigns, Performance Metric, Business Metrics, Performance Measurement, Data Analysis, Content Development and Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Organize an event with Canva

    Skills you'll gain: Events and Conferences, Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications, Design Elements And Principles

    4 stars, 6 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4 (6) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Zielsetzung für eine Facebook Werbekampagne

    Skills you'll gain: Meta Ads Manager, Facebook, Social Media Marketing, Social Media Campaigns, Marketing Budgets, Advertising Campaigns, Online Advertising, Social Media Management, Campaign Planning, Social Media Strategy, Social Media Analytics, Marketing, Customer Engagement

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Alfaisal University | KLD

    صياغة الميزة التنافسية |Crafting a Competitive Advantage

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Intelligence, Competitive Analysis, Innovation, Organizational Strategy, Sustainable Business, Knowledge Transfer, Resource Utilization

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Habit Formation, Customer Retention, Customer Analysis, Marketing, Customer Insights, Target Audience, Decision Making, Market Analysis, Culture, Social Sciences

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Michigan

    How to Create a Good Business

    Skills you'll gain: Management Training And Development, Employee Engagement, Workforce Management, Staff Management, Social Impact, Occupational Safety And Health, Research, Organizational Effectiveness, Employee Training, Employee Relations, Business Research, People Development, Business Priorities, Labor Relations, Research Methodologies, Employee Retention, Internal Communications, Research Design, Training Programs, Case Studies

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    IAPP CIPP/US Privacy Professional Certification Prep

    Skills you'll gain: Personally Identifiable Information, Data Governance, Law, Regulation, and Compliance, Information Privacy, Data Management, General Data Protection Regulation (GDPR), Data Security, Labor Compliance, Legal Risk, Compliance Management, Regulation and Legal Compliance, Risk Management Framework, Information Management, Risk Management, Data Ethics, Regulatory Compliance, Court Systems, Incident Response, Legal Strategy, Cybersecurity

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Advanced Visualizations using Tableau

    Skills you'll gain: Tableau Software, Data Visualization Software, Geospatial Information and Technology, Forecasting, Data Visualization, Spatial Data Analysis, Time Series Analysis and Forecasting, Dashboard, Dashboard Creation, Statistical Visualization, Data Presentation, Data Analysis, Predictive Analytics, Exploratory Data Analysis, Analysis, Business Analytics, Unsupervised Learning, Data Science, Marketing Analytics, Data Modeling

    Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Compensation: Smarter Pay Equity Analysis

    Skills you'll gain: Responsible AI, Google Gemini, HR Tech, Compensation and Benefits, Anthropic Claude, Human Resources, Human Resource Strategy, Forecasting, Governance, Mitigation

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
1…341342343…543

In summary, here are 10 of our most popular marketing strategy courses

  • Multi-Event Facility Enterprises & Management: The State University of New York
  • إمكانيات السوق وطلب السوق والحصة السوقية: Alfaisal University | KLD
  • Analyze Metrics & Schedule Social Posts: Coursera
  • Organize an event with Canva: Coursera
  • Zielsetzung für eine Facebook Werbekampagne: Coursera
  • صياغة الميزة التنافسية |Crafting a Competitive Advantage: Alfaisal University | KLD
  • Hábitos do Consumidor: Fundação Instituto de Administração
  • How to Create a Good Business: University of Michigan
  • IAPP CIPP/US Privacy Professional Certification Prep: John Wiley & Sons
  • Advanced Visualizations using Tableau: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok