• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    How to Plan a Content Calendar using Trello

    Skills you'll gain: Content Scheduling, Calendar Management, Content Development and Management, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Collaborative Software, Project Management, User Accounts, Marketing

    4.8 stars, 14 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.8 (14) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    تصميم مجموعة ترحيب العميل باستخدام كانفا

    Skills you'll gain: Canva (Software), Workflow Management, Marketing Design, Marketing Materials, Marketing Collateral, Creative Design, Design, Digital Design, Graphic Design, Design Elements And Principles

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    SPSS: Apply & Evaluate Cluster Analysis Techniques

    Skills you'll gain: Unsupervised Learning, SPSS (Software), SPSS, Statistical Machine Learning, Applied Machine Learning, Machine Learning, Machine Learning Methods, Statistical Software, Data Preprocessing, Machine Learning Algorithms, Statistical Analysis, Model Evaluation, Data Mining, Data Cleansing, Data Analysis, Statistical Methods, Data Visualization

    4.8 stars, 20 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (20) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    LearnKartS

    Tableau for Data Visualization and Analysis

    Skills you'll gain: Tableau Software, Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Dashboard Creation, Geospatial Information and Technology, Pivot Tables And Charts, Trend Analysis

    4.5 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Getting Started with BigQuery GIS for Data Analysts

    Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, GIS Software, Data Analysis, Data Visualization, Analytics, Interactive Data Visualization, Google Cloud Platform, Network Analysis, Query Languages

    4.3 stars, 16 reviews, Beginner, Project, Less Than 2 Hours

    ★ 4.3 (16) · Beginner · Project · Less Than 2 Hours

  • U

    University of California, Irvine

    Finding and Preparing for the Right Job

    Skills you'll gain: Professional Networking, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Web Presence, Recruitment, Events and Conferences, Relationship Building, Job Analysis, Writing, Portfolio Management, Branding

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud

    Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop

    4 stars, 11 reviews, Beginner, Project, Less Than 2 Hours

    ★ 4 (11) · Beginner · Project · Less Than 2 Hours

  • E

    EDUCBA

    Data Analysis with Pivot Tables: Build & Automate

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Data Analysis Expressions (DAX), Spreadsheet Software, Excel Macros, Data Presentation, Data Analysis, Chart.js, Data Mart, Spatial Data Analysis, Automation, Decision Tree Learning, IT Automation, Course Development, Strategic Decision-Making, C and C++, Design, AI Workflows

    4.9 stars, 32 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (32) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnKartS

    Kafka Integration with Storm, Spark, Flume, and Security

    Skills you'll gain: Apache Kafka, Apache Spark, Data Pipelines, Apache Hadoop, Real Time Data, Data Integration, Data Processing, Distributed Computing, Security Controls, Authentications, Data Transformation, Identity and Access Management, Encryption, Analytics, Authorization (Computing)

    4.3 stars, 6 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (6) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Data Scientists

    Skills you'll gain: Generative AI, Responsible AI, AI literacy, Data Ethics, Data Quality, AI Integrations, Applied Machine Learning, Data Synthesis, Analysis, Machine Learning

    4.7 stars, 12 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (12) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Introducción a Hootsuite

    Skills you'll gain: Hootsuite, Social Media Content, Content Scheduling, Social Media Management, Content Creation, Social Media Analytics, Social Media Marketing, Social Media, Social Media Strategy, Digital Marketing Tools, Content Marketing, Resource Utilization, Content Management

    4.2 stars, 6 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.2 (6) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • N

    Northeastern University

    Machine Learning for Healthcare Professionals

    Skills you'll gain: Data Mining, Health Informatics, Acute Care, Emerging Technologies, Health Technology, Analytics, Data Preprocessing, AI Integrations, Clinical Informatics, Machine Learning, Machine Learning Algorithms, Health Care, Applied Machine Learning, Data Analysis, Correlation Analysis, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Home Health Care, Responsible AI, Business Process Improvement

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…334335336…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok