Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

Rutgers the State University of New Jersey
Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Workflow Management, Artificial Intelligence, Accounting and Finance Software, Excel Macros, Emerging Technologies, Digital Transformation, Natural Language Processing, Data Manipulation, Unstructured Data, Scalability
Intermediate · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Equity, Health Policy, Systems Thinking, Health Informatics, Public Health, Community Health, Social Impact, Data Analysis, R Programming, Data Visualization, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Vector Databases, Retrieval-Augmented Generation, Model Evaluation, Hugging Face, Generative AI, Dimensionality Reduction, Natural Language Processing, OpenAI API, Data Preprocessing, Embeddings, Classification Algorithms, Large Language Modeling, OpenAI, Text Mining, Applied Machine Learning, LLM Application, Statistical Machine Learning, Data Processing, Multilingualism
Intermediate · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Data Analysis, Big Data, Data Visualization, Analytics, Google Cloud Platform, Network Analysis, Cloud Management, Data Access, Query Languages
Beginner · Project · Less Than 2 Hours

Khalifa University
Skills you'll gain: Data Strategy, Model Deployment, Data Governance, Model Evaluation, Transfer Learning, Data Quality, Data-Driven Decision-Making, Business Leadership, Predictive Analytics, Machine Learning, Strategic Decision-Making, Artificial Intelligence, Large Language Modeling, Classification Algorithms, Regression Analysis, Decision Tree Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sampling (Statistics), Matplotlib, Data Analysis, Data Mining, Statistical Analysis, Statistical Hypothesis Testing, NumPy, Pandas (Python Package), Probability Distribution, Dimensionality Reduction, Model Evaluation, R Programming, Probability, Python Programming, Scikit Learn (Machine Learning Library), Data Preprocessing, Linear Algebra, Applied Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Strategy, Sales Process, Anthropic Claude, Sales, Sales Development, Sales Pipelines, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data-Driven Decision-Making, Data Ethics, R (Software), Data Science, Data Governance, Advanced Analytics
Beginner · Course · 1 - 4 Weeks