• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Covid-19 Death Medical Analysis & Visualization using Plotly

    Skills you'll gain: Plotly, Plot (Graphics), Data Visualization, Scientific Visualization, Datamaps, Interactive Data Visualization, Data Visualization Software, Scatter Plots, Python Programming, Exploratory Data Analysis, Data Import/Export, Data Analysis, Medical Science and Research, Analysis

    4.2 stars, 13 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.2 (13) · Beginner · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    AI & Automation for Supply Chain Resilience

    Skills you'll gain: Transportation, Supply Chain, and Logistics, Inventory and Warehousing, Supplier Risk Management, Supply Chain Systems, Supply Chain Management, Supply Chain, Business Continuity, Supply Chain Planning, Inventory Management System, Responsible AI, Forecasting, AI Enablement, Predictive Analytics, Logistics, Data Ethics, Automation, AI Integrations, Logistics Management, Risk Mitigation, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    Johns Hopkins University

    Foundations of Probability and Random Variables

    Skills you'll gain: R Programming, Statistical Analysis, Statistical Methods, Combinatorics, Statistical Programming, Data Analysis, Probability, Statistics, Probability Distribution, Applied Machine Learning, Probability & Statistics, Bayesian Statistics, Data Science, Simulations

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Aggregate Data in SQL using MySQL Workbench

    Skills you'll gain: MySQL, SQL, MySQL Workbench, Query Languages, Data-Driven Decision-Making, Data Analysis

    4.4 stars, 9 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (9) · Intermediate · Guided Project · Less Than 2 Hours

  • A

    Adobe

    Getting started with compositing in Adobe Photoshop

    Skills you'll gain: Visual Storytelling, AI powered creativity, Storytelling, Marketing Design, Color Theory, Creative Thinking, Creative Problem-Solving, Editing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Onboarding: Automating Employee Journeys

    Skills you'll gain: Responsible AI, Data Ethics, HR Tech, AI Personalization, Automation, Employee Surveys, Employee Onboarding, Human Resource Strategy, AI Integrations, AI Enablement, Generative AI Agents, User Feedback, Document Management, ChatGPT, Employee Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Legal Risk Mitigation: Proactive Case Analysis

    Skills you'll gain: Prompt Engineering, Risk Management Framework, Legal Technology, Responsible AI, Legal Risk, AI literacy, Risk Mitigation, Generative AI, Compliance Management, Risk Management, Business Process Automation, Automation, Legal Strategy, Data Ethics, AI Workflows, Law, Regulation, and Compliance, Analytics, Governance, Data-Driven Decision-Making

    Advanced · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    SkillsBooster Academy

    AI-Powered Data Analysis with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Data Visualization, Data Analysis, Interactive Data Visualization, Data Presentation, Exploratory Data Analysis, Data Storytelling, Data Visualization Software, Dashboard, Data Cleansing, Microsoft Excel, AI Workflows, Microsoft PowerPoint, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Excel Formulas, Data Architecture, Excel Macros, Generative AI, Microsoft Windows

    5 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (8) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Order Delivery, Shipping and Receiving, Logistics Management, Customer experience strategy (CX), Process Optimization

    4.9 stars, 12 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Financial Risk and Quantitative Finance

    Skills you'll gain: Enterprise Risk Management (ERM), Risk Management Framework, Derivatives, Portfolio Management, Operational Risk, Risk Modeling, Portfolio Risk, Financial Trading, Risk Management, Time Series Analysis and Forecasting, Credit Risk, Finance, Asset Management, Probability, Banking, Statistics, Analysis, Analytics, Decision Making, Governance

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Microsoft Copilot for Excel

    Skills you'll gain: Prompt Engineering, Data Storytelling, Prompt Patterns, AI Orchestration, Data Presentation, Microsoft Excel, Predictive Analytics, Data-Driven Decision-Making, Financial Forecasting, AI Workflows, Microsoft Copilot, Artificial Intelligence, Excel Formulas, Workflow Management, Data Manipulation, Business, Generative AI, Microsoft 365, Data Management, Interactive Learning

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…330331332…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok