• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    C

    Coursera

    Real Estate Property Management

    Skills you'll gain: Property Management, Property and Real Estate, Real Estate, Commercial Real Estate, Asset Management, Property Maintenance, Operational Performance Management, Operational Efficiency, Innovation, Technology Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    157 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Project Management in Construction

    Skills you'll gain: Scope Management, Stakeholder Management, Project Schedules, Project Risk Management, Environment Health And Safety, Work Breakdown Structure, Project Scoping, Earned Value Management, Feasibility Studies, Risk Analysis, Quality Management, Procurement, Cost Estimation, Scheduling, Cost Management, Contract Management, Project Management Life Cycle, Communication Strategies, Risk Management, Project Controls

    4.7
    Rating, 4.7 out of 5 stars
    ·
    66 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    A Crash Course in Data Science

    Skills you'll gain: Data Science, Data Management, Data Analysis, Data-Driven Decision-Making, Project Design, Performance Metric, Software Engineering, Machine Learning, Statistical Inference

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    6K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Operations and Process Management

    Skills you'll gain: Process Improvement, Process Management, Business Process, Business Process Management, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Continuous Improvement Process, Process Mapping, Quality Management, Workflow Management, Operational Excellence, Return On Investment, Change Management, Performance Measurement, Risk Management, Business Technologies, Project Management, Pareto Chart

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    197 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Introduction to Software Product Management

    Skills you'll gain: Agile Software Development, Agile Methodology, Requirements Analysis, Software Development, Requirements Management, Product Management, Software Engineering, Project Planning, Process Development, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.8K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Getting and Cleaning Data

    Skills you'll gain: Data Manipulation, Data Cleansing, Data Integration, Data Preprocessing, Data Import/Export, Data Collection, Data Management, Web Scraping, Data Access, R Programming, MySQL, Application Programming Interface (API)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Marketing, Consumer Behaviour, Marketing Communications, Content Creation, Influencing, Advertising, Marketing, Marketing Psychology, Brand Strategy, Storytelling, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Data Management and Communication

    Skills you'll gain: Data Storytelling, Revenue Recognition, Data Visualization, Data Literacy, Accrual Accounting, Infographics, Cash Flows, Accounting, Data Collection, Data Quality, Business Analytics, Financial Statements, Financial Accounting, Business Analysis, Big Data, Analytics, Asset Management, Data Analysis, Intellectual Property, Network Model

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    From Likes to Leads: Interact with Customers Online

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Instagram, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Leading Teams: Developing as a Leader

    Skills you'll gain: Negotiation, Conflict Management, Leadership Development, Business Ethics, Leadership, Organizational Leadership, Trustworthiness, Business Leadership, Strategic Leadership, Lifelong Learning, Ethical Standards And Conduct, Leadership and Management, Professional Development, Courage, Growth Mindedness, Emotional Intelligence, Decision Making, Relationship Building, Self-Awareness, People Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Essentials of Hospitality Management

    Skills you'll gain: Revenue Management, Hospitality Services, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality Management, Cost Control, Budget Management, Hospitality, Budgeting, Customer experience improvement, Guest Relations, Hotel Operations, Financial Analysis, Performance Measurement, Financial Forecasting, Variance Analysis, Forecasting, Financial Management, Financial Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    95 reviews

    Intermediate · Specialization · 3 - 6 Months

1…333435…834

In summary, here are 10 of our most popular brand management courses

  • Real Estate Property Management: Coursera
  • Project Management in Construction: L&T EduTech
  • A Crash Course in Data Science: Johns Hopkins University
  • Google Ads for Beginners: Coursera
  • Operations and Process Management: Illinois Tech
  • Introduction to Software Product Management: University of Alberta
  • Getting and Cleaning Data: Johns Hopkins University
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Business Data Management and Communication: University of Illinois Urbana-Champaign
  • From Likes to Leads: Interact with Customers Online: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok