• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Michigan

    Hearing Loss in Children

    Skills you'll gain: Speech Language Pathology, Pediatrics, Speech Therapy, Communication Disorders, Language Disorders, Child Health, Parent Communication, Disabilities, Developmental Disabilities, Childhood Education and Development, Neurology, Sensory Systems Analysis, Public Health, Child Development, Rehabilitation, Diagnostic Tests, Public Health and Disease Prevention, Patient Treatment, Special Education, Clinical Assessment

    4.9 stars, 238 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (238) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Conceptual Design, Prototyping, Team Performance Management, Market Research, Sustainable Business, Design and Product, Project Portfolio Management, Agile Product Development, Marketing, Product Marketing

    4.9 stars, 39 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (39) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Geneva

    In the footsteps of Zika… approaching the unknown

    Skills you'll gain: Infectious Diseases, Epidemiology, Infection Control, Health Disparities, Public Health and Disease Prevention, Social Determinants Of Health, Socioeconomics, Public Health, Health Equity, Emergency Response, Environmental Issue, Climate Change Adaptation, Social Justice, Media and Communications, Neurology, Anthropology, Maternal Health, Diagnostic Tests, Research

    4.7 stars, 115 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (115) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    London Business School

    Business for Good: Fundamentals of Corporate Responsibility

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Corporate Strategy, Governance, Social Impact, Leadership Studies, Business Leadership, Strategic Leadership, Business Strategy, Culture Transformation, Decision Making, Influencing

    4.7 stars, 98 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (98) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Análise de Dados Quantitativos

    Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Market Data, Data-Driven Marketing, Strategic Marketing, Forecasting, Market Intelligence, Marketing, Marketing Strategies, Strategic Decision-Making, Data Analysis, Predictive Modeling, Business Research, Time Series Analysis and Forecasting, Customer Analysis, Predictive Analytics, Analysis

    4.4 stars, 24 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (24) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    How to setup a followers campaign on Twitter

    Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Online Advertising, Social Media Management, Social Media Marketing, Social Media, Campaign Management

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    Ei4Change

    Personality: How To Get On With Anyone

    Skills you'll gain: Social Skills, Conflict Management, Verbal Communication Skills, Interpersonal Communications, Communication, Stress Management, Emotional Intelligence, Rapport Building, Communication Strategies, Relationship Building, Self-Awareness, Non-Verbal Communication, Empowerment, Recognizing Others, Behavior Management, Cooperation

    4.7 stars, 30 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (30) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Skillshare

    Copywriting: 3 Proven Frameworks to Write Words That Sell

    Skills you'll gain: Copywriting, Persuasive Communication, Writing, Business Writing, Marketing Materials, Content Creation, Content Marketing, Value Propositions, Social Media Content, Target Audience

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Customer Service, Customer Support, Customer Experience

    Skills you'll gain: Active Listening, Customer Service, Client Support, Customer Retention, Customer and Client Support, Customer Support, Empathy, Surveys, Customer experience improvement, Non-Verbal Communication, Market Research, Survey Creation, Brand Loyalty, Verbal Communication Skills, Customer Relationship Building, Customer Inquiries, Emotional Intelligence, Communication Strategies, Professional Development, Competitive Analysis

    4.6 stars, 56 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (56) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Create Successful Pinterest Pins for Business in Canva

    Skills you'll gain: Pinterest, Canva (Software), Visual Storytelling, Content Creation, Social Media Content, Storytelling, Graphic Design, Digital Publishing, Driving engagement, Marketing

    4.7 stars, 16 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (16) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Pennsylvania

    Optimizing Diversity on Teams

    Skills you'll gain: Diversity Programs, Diversity Training, Diversity and Inclusion, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Team Management, Team Building, Workplace inclusivity, Team Performance Management, Conflict Management, Culture

    4.4 stars, 184 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (184) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Crea equipos y trabaja en grupos con Canva

    Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing

    4.8 stars, 229 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.8 (229) · Intermediate · Guided Project · Less Than 2 Hours

1…327328329…605

In summary, here are 10 of our most popular social media marketing courses

  • Hearing Loss in Children: University of Michigan
  • Product Development for Technical Managers: University of Colorado Boulder
  • In the footsteps of Zika… approaching the unknown: University of Geneva
  • Business for Good: Fundamentals of Corporate Responsibility: London Business School
  • Análise de Dados Quantitativos: Fundação Instituto de Administração
  • How to setup a followers campaign on Twitter: Coursera
  • Personality: How To Get On With Anyone: Ei4Change
  • Copywriting: 3 Proven Frameworks to Write Words That Sell: Skillshare
  • Customer Service, Customer Support, Customer Experience: Alex Genadinik
  • Create Successful Pinterest Pins for Business in Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok