• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    GenAI for Risk Managers: Advanced Risk Analysis Techniques

    Skills you'll gain: Prompt Engineering, Risk Modeling, Risk Analysis, Continuous Monitoring, Data Synthesis, Decision Intelligence, Generative AI, Risk Management Framework, Risk Management, Data-Driven Decision-Making, Data Integration, AI Integrations, Automation

    Advanced · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Board Infinity

    AI & Automation for Supply Chain Resilience

    Skills you'll gain: Transportation, Supply Chain, and Logistics, Inventory and Warehousing, Supplier Risk Management, Supply Chain Systems, Supply Chain Management, Supply Chain, Business Continuity, Supply Chain Planning, Inventory Management System, Responsible AI, Forecasting, AI Enablement, Predictive Analytics, Logistics, Data Ethics, Automation, AI Integrations, Logistics Management, Risk Mitigation, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Financial Risk and Quantitative Finance

    Skills you'll gain: Enterprise Risk Management (ERM), Risk Management Framework, Derivatives, Portfolio Management, Operational Risk, Risk Modeling, Portfolio Risk, Financial Trading, Risk Management, Time Series Analysis and Forecasting, Credit Risk, Finance, Asset Management, Probability, Banking, Statistics, Analysis, Analytics, Decision Making, Governance

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Microsoft Copilot for Excel

    Skills you'll gain: Prompt Engineering, Data Storytelling, Prompt Patterns, AI Orchestration, Data Presentation, Microsoft Excel, Predictive Analytics, Data-Driven Decision-Making, Financial Forecasting, AI Workflows, Microsoft Copilot, Artificial Intelligence, Excel Formulas, Workflow Management, Data Manipulation, Business, Generative AI, Microsoft 365, Data Management, Interactive Learning

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google Cloud

    ETL Processing on Google Cloud Using Dataflow and BigQuery

    Skills you'll gain: Data Pipelines, Extract, Transform, Load, Dataflow, Data Processing, Scripting, Google Cloud Platform, Big Data, Scripting Languages, Cloud Storage

    4.5 stars, 15 reviews, Intermediate, Project, Less Than 2 Hours

    ★ 4.5 (15) · Intermediate · Project · Less Than 2 Hours

  • G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Order Delivery, Shipping and Receiving, Logistics Management, Customer experience strategy (CX), Process Optimization

    4.9 stars, 12 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Automate Monthly Reports with Copilot in Excel

    Skills you'll gain: Microsoft Copilot, Data Presentation, Microsoft Excel, Interactive Data Visualization, Data Validation, Auditing, Data Quality, Excel Formulas, Prompt Engineering, Generative AI, Prompt Patterns, Statistical Reporting, Business Reporting, Microsoft Office, Data Manipulation, AI Orchestration, Data Management, Artificial Intelligence, Predictive Analytics, Business

    Beginner · Guided Project · Less Than 2 Hours

    Category: New
    New
  • U

    Università Bocconi

    Startup Calling: from idea to impact

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Sales Presentation, Fundraising, Growth Strategies, Product Marketing, Customer Acquisition Management, Strategic Marketing, Product Development, Market Opportunities, Business Planning, Market Research, New Product Development, Presentations, Entrepreneurial Finance, Business Strategy, Persona Development, Customer Analysis, Market Analysis

    4.3 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • C

    Coursera

    Social Media: Schedule and Respond Like a Pro

    Skills you'll gain: Content Scheduling, Customer Relationship Management (CRM) Software, Social Media Management, Web Presence, Social Media Marketing, Digital Marketing Tools, Social Media Content, Customer Communications Management, Customer Engagement, Brand Management, Digital Communications

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Generate Personalized Content with AI Prompts

    Skills you'll gain: Personalized Campaigns, Prompt Engineering, Prompt Engineering Tools, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    CertNexus

    Follow a Machine Learning Workflow

    Skills you'll gain: Data Preprocessing, Data Analysis, Model Training, Data Collection, AI Workflows, MLOps (Machine Learning Operations), Statistical Analysis, Model Deployment, Data Processing, Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Model Evaluation, Descriptive Statistics, Machine Learning Algorithms, Process Management

    4.7 stars, 23 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (23) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…327328329…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok