• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create a Business proposal with Visme for businesses

    Skills you'll gain: Proposal Writing, Business Writing, Proposal Development, Sales Presentations, Presentations, Value Propositions, Data Visualization, Company, Product, and Service Knowledge, Business Strategy, Entrepreneurship

    3.6 stars, 11 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.6 (11) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • V

    Vanderbilt University

    From Data to Decisions: Getting Started with AI

    Skills you'll gain: Generative AI, Descriptive Analytics, Data Literacy, Data-Driven Decision-Making, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, Predictive Analytics, Prompt Engineering, Analytical Skills, Statistical Analysis, Decision Making

    4.5 stars, 21 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (21) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Skillshare

    Copywriting: 3 Proven Frameworks to Write Words That Sell

    Skills you'll gain: Copywriting, Persuasive Communication, Writing, Business Writing, Marketing Materials, Content Creation, Content Marketing, Value Propositions, Social Media Content, Target Audience

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Introduction to Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics

    4.8 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (9) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Loyalty, Value Propositions, Product Lining, Promotional Strategies, Competitive Analysis, Cost Reduction

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Glasgow

    Computational Thinking with JavaScript

    Skills you'll gain: Software Development Life Cycle, Program Development, Plot (Graphics), Data Presentation, Event-Driven Programming, Web Design and Development, Web Development Tools, Data Literacy, Animation and Game Design, Software Development, Hypertext Markup Language (HTML), Applied Machine Learning, Javascript, Interactive Design, Visualization (Computer Graphics), Graphics Software, Software Design, Application Design, Computer Graphics, Code Reusability

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Crea tu primer embudo de conversión y CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Revenue Forecasting, Customer Relationship Management, Sales Development, Sales Management, Revenue Management, Sales Strategy, Customer Communications Management, Conversion Funnel Analysis

    4.4 stars, 11 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (11) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Packt

    Engaged: Behavioral Science for Digital Product Design

    Skills you'll gain: Decision Making, Driving engagement, Experience Design, Behavioral Economics, Human Factors, Interaction Design, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Applied Behavior Analysis, Data Ethics, Human Centered Design, Psychology, Experimentation, Motivational Skills, Behavioral Management, Product Management, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Public Health Leadership

    Skills you'll gain: Empathy & Emotional Intelligence, Health Informatics, Public Health, Health Policy, Personal Development, Public Health and Disease Prevention, Clinical Informatics, Intercultural Competence, Professional Development, Emergency Services, Health Care Administration, Health Administration, Crisis Intervention, Health Equity, Initiative and Leadership, Informatics, Health Care, Data Analysis, Cultural Diversity, Adaptability

    4.9 stars, 8 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (8) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    The Hong Kong University of Science and Technology

    Search Engines for Web and Enterprise Data

    Skills you'll gain: Web Analytics and SEO, AI Personalization, Document Management, Semantic Web, Vector Databases, Algorithms, Model Evaluation, Text Mining, Natural Language Processing, User Research, Business Modeling, Statistical Methods

    5 stars, 8 reviews, Intermediate, Course, 3 - 6 Months

    ★ 5 (8) · Intermediate · Course · 3 - 6 Months

    Category: Preview
    Preview
  • L

    Ludwig-Maximilians-Universität München (LMU)

    الاستراتيجية التنافسية

    Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Product Strategy, Corporate Strategy, Strategic Partnership, Strategic Decision-Making, Market Opportunities, Market Analysis, Go To Market Strategy, Market Dynamics, New Product Development, Design and Product, Innovation

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • K

    Knowledge Accelerators

    Change Management Fundamentals: ADKAR for Beginners

    Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, People Management, Communication Strategies, Organizational Leadership, Strategic Communication, Performance Metric, Learning Theory, Leadership Development, Team Leadership, Adaptability, Influencing, Stakeholder Management, Process Improvement, Employee Engagement, Stakeholder Engagement, Business Planning

    Beginner · Course · Less Than 2 Hours

    Category: New
    New
    Category: Preview
    Preview
1…325326327…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok