• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    Scrimba

    Build Websites with Figma, HTML, and CSS

    Skills you'll gain: HTML and CSS, Figma (Design Software), Front-End Web Development, User Interface (UI), Cascading Style Sheets (CSS), Responsive Web Design, Web Design and Development, Mockups, Web Design, User Interface (UI) Design, Web Content Accessibility Guidelines, Hypertext Markup Language (HTML), Prototyping, Javascript, Web Development, Dashboard Creation

    4.4 stars, 9 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (9) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Transformación digital: estrategias para mercados disruptivos

    Skills you'll gain: Business Strategies, Business Strategy, Technology Strategies, Business Planning, Digital Transformation, Innovation, Strategic Thinking, Business Transformation, Strategic Communication, Emerging Technologies, Business Modeling, Customer Relationship Management, Organizational Change

    4.7 stars, 26 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (26) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Investment and Portfolio Management

    Skills you'll gain: Project Portfolio Management, Financial Statement Analysis, Financial Statements, Portfolio Management, Investment Management, Investments, Income Statement, Resource Allocation, Market Analysis, Strategic Prioritization, Financial Planning, Business Ethics, Financial Market, Resource Utilization, Portfolio Risk, Market Trend, Technical Analysis, Ethical Standards And Conduct, Financial Trading, Risk Management

    5 stars, 14 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (14) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • B

    Board Infinity

    AI Branding: Insights, Creativity & Personalization

    Skills you'll gain: AI Personalization, Personalized Campaigns, Digital Brand Strategy, Generative AI, Marketing Design, AI powered creativity, Data Ethics, Responsible AI, Content Creation, Branding, Brand Strategy, Customer Insights, Data-Driven Marketing, Artificial Intelligence, Agentic Workflows, Customer Analysis, Marketing Automation, Governance, AI Integrations, Content Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • K

    Knowledge Accelerators

    Change Management Fundamentals: ADKAR for Beginners

    Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, People Management, Communication Strategies, Organizational Leadership, Strategic Communication, Performance Metric, Learning Theory, Leadership Development, Team Leadership, Adaptability, Influencing, Stakeholder Management, Process Improvement, Employee Engagement, Stakeholder Engagement, Business Planning

    Beginner · Course · Less Than 2 Hours

    Category: New
    New
    Category: Preview
    Preview
  • U

    UBITS

    Comunicación para equipos multigeneracionales

    Skills you'll gain: Teamwork, Communication Strategies, Team Leadership, Team Management, Leadership, Professional Development, Internal Communications, Productivity, Diversity Awareness, Collaboration, Workplace inclusivity, Strategic Communication, Diversity and Inclusion, Communication, Interpersonal Communications

    4.5 stars, 15 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 4.5 (15) · Advanced · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Case Western Reserve University

    Basic Principles of Geostatistical Geospatial Modeling

    Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Statistical Methods, Statistical Modeling, R Programming, Statistical Analysis, R (Software), Probability & Statistics, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Correlation Analysis, Data Validation, Simulations, Histogram, Box Plots

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica de Chile

    Claves para el éxito de la transformación digital en Pymes

    Skills you'll gain: Culture Transformation, Digital Transformation, Innovation, Talent Management, Business Transformation, Process Management, Organizational Change, Change Management, Digital Marketing, Operational Efficiency, Organizational Development, Sales, Workforce Development, People Development, Sales Strategy, Technology Strategies, Business Strategy, Emerging Technologies, Leadership

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Minnesota

    Social Determinants of Health: Data to Action

    Skills you'll gain: Social Determinants Of Health, Health Equity, Health Disparities, Health Systems, Community Health, Public Health, Health Informatics, Healthcare Ethics, Health Policy, Maternal Health, Public Health and Disease Prevention, Statistical Analysis, Systems Thinking, Epidemiology, Statistical Software, Data Analysis, Community Development, Scatter Plots, Climate Change Programs, Environmental Science

    4.8 stars, 22 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (22) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Deep Learning RNN & LSTM: Stock Price Prediction

    Skills you'll gain: Data Preprocessing, Recurrent Neural Networks (RNNs), Model Training, Data Transformation, Financial Forecasting, Model Evaluation, Statistical Visualization, Time Series Analysis and Forecasting, Exploratory Data Analysis, Deep Learning, Predictive Modeling, Forecasting, Predictive Analytics, Artificial Neural Networks, Network Model, Development Environment, Project Implementation

    4.5 stars, 13 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (13) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Master LinkedIn for Career & Networking

    Skills you'll gain: LinkedIn, Professional Networking, Blogs, Content Creation, Social Media Content, Professional Development, Driving engagement, Social Media, Content Marketing, Web Presence, Business Marketing, Social Media Marketing, Brand Awareness, Content Management, Digital Marketing Tools, Relationship Building, Thought Leadership, Brand Marketing, Recruitment, Sales Prospecting

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Corporate Finance Institute

    Analyzing Growth Drivers & Business Risks

    Skills you'll gain: Financial Analysis, Risk Analysis, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Analysis, Business Risk Management, Case Studies

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
1…324325326…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok