• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • A

    Arizona State University

    商务英语课程:财经英语 Finance & Economics

    Skills you'll gain: Purchasing, Strategic Sourcing, English Language, Business Communication, Business Correspondence, Communication, Business Writing, Auditing, Negotiation, Business Ethics, Verbal Communication Skills, Forecasting, Discussion Facilitation, Oral Expression, Budgeting, Influencing, Financial Data, Communication Strategies, Ethical Standards And Conduct, Literacy

    4.8 stars, 10 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (10) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Prospecting and Qualification, Marketing Automation, Sales Process, Generative AI, AI Enablement, Sales Enablement, OpenAI, ChatGPT, Workflow Management, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • O

    O.P. Jindal Global University

    Foreign Policies of Great, Middle, and Small Powers

    Skills you'll gain: International Relations, Diplomacy, Political Sciences, World History, Policy Development, Social Sciences, Public Affairs, Policy Analysis, Public Safety and National Security, Economics, Case Studies, Governance, Security Strategy, Analytical Skills

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • A

    Alex Genadinik

    2026 ChatGPT For Memorable Brand Storytelling

    Skills you'll gain: Content Performance Analysis, Storytelling, Performance Measurement, Performance Analysis, Corporate Communications, Content Creation, ChatGPT, Brand Strategy, Driving engagement, Brand Marketing, Branding, Responsible AI, Value Propositions, Brainstorming

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Skillshare

    AI Video Avatars: Launch Your Automated Social Media Machine

    Skills you'll gain: AI powered creativity, Animations, ChatGPT, Video Production, Photo/Video Production and Technology, Generative AI, Education Software and Technology, Content Creation, Blogs, AI literacy, Scripting, Media Production, Video Editing

    3.1 stars, 7 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 3.1 (7) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 Negotiation Skills So Strong That You Beat ChatGPT

    Skills you'll gain: Overcoming Objections, Closing (Sales), Rapport Building, B2B Sales, Price Negotiation, Negotiation, Sales, Communication, Influencing, Collaboration, Compensation Strategy

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Forex Trading and Technical Analysis

    Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Trading, Financial Market, Risk Management, Market Data, Marketing Psychology, Market Dynamics, Market Analysis, Risk Analysis, Financial Analysis, Performance Analysis, Risk Control, Test Automation, Analysis, Forecasting, Order Entry, Order Management, Transaction Processing

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Minnesota State University, Mankato

    Business Leadership Essentials: HR, Org Design & Negotiation

    Skills you'll gain: Human Resources Management and Planning, Employee Engagement, Organizational Change, Organizational Structure, Negotiation, Business Workflow Analysis, Human Resource Management, Organizational Development, Conflict Management, Talent Management, Change Management, Performance Management, Strategic Leadership, Team Management, Stakeholder Management, Process Improvement, Business Strategies, Business Strategy, Problem Solving, Decision Making

    3.4 stars, 12 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 3.4 (12) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Product Owner Capstone

    Skills you'll gain: Product Management

    4.9 stars, 8 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.9 (8) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Understanding the Healthcare Ecosystem

    Skills you'll gain: Health Systems, Process Improvement, Healthcare Industry Knowledge, Patient Flow, Process Management, Health Policy, Health Technology, Health Care Administration, Market Dynamics, Health Care Procedure and Regulation, Medical Management, Health Care, Health Informatics, Stakeholder Analysis, Supply Chain, Digital Transformation, Supply Chain Management, Innovation, Organizational Structure, Business Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • H

    HubSpot Academy

    المبيعات الواردة

    Skills you'll gain: Sales Presentation, Sales Presentations, Persona Development, Sales Development, Selling Techniques, General Sales Practices, Lead Generation, Prospecting and Qualification, Customer Acquisition Management, Sales Prospecting, Sales Strategy, Sales Process, Target Audience, Phone Sales, Customer Analysis, Sales Enablement, Prioritization, Customer Engagement, Social Media Campaigns, Social Media Marketing

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Optimiza tu cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Content, Content Scheduling, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

1…323324325…543

In summary, here are 10 of our most popular marketing strategy courses

  • 商务英语课程:财经英语 Finance & Economics: Arizona State University
  • GenAI for Lead Scoring and Identification: Coursera
  • Foreign Policies of Great, Middle, and Small Powers: O.P. Jindal Global University
  • 2026 ChatGPT For Memorable Brand Storytelling: Alex Genadinik
  • AI Video Avatars: Launch Your Automated Social Media Machine: Skillshare
  • 2026 Negotiation Skills So Strong That You Beat ChatGPT: Alex Genadinik
  • Forex Trading and Technical Analysis: EDUCBA
  • Business Leadership Essentials: HR, Org Design & Negotiation: Minnesota State University, Mankato
  • Product Owner Capstone: IBM
  • Understanding the Healthcare Ecosystem: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok