• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Data Management with SQL

    Skills you'll gain: SQL, Database Management, Database Development, Database Design, Relational Databases, Database Management Systems, Query Languages, Performance Tuning, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • A

    Adobe

    Course 1: Introduction to Digital Experience and Ecommerce

    Skills you'll gain: E-Commerce, Business-To-Consumer, Digital Transformation, Digital Content, Program Implementation, Needs Assessment, Business Requirements, Business Technologies, Customer experience strategy (CX)

    4.3 stars, 12 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Prospecting and Qualification, Marketing Automation, Sales Process, Generative AI, AI Enablement, Sales Enablement, OpenAI, ChatGPT, Workflow Management, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Creo Incubator

    مجموعة أدوات ريادة الأعمال

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Entrepreneurial Finance, Market Share, Ideation, Entrepreneurship, Market Analysis, User Experience, Strategic Marketing, Fundraising, Fundraising and Crowdsourcing, Forecasting, Lean Methodologies, Marketing Planning, Business Planning, User Centered Design, Product Marketing, Target Market, Project Design, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Multi-Table data analysis with Tableau: Customer Analysis

    Skills you'll gain: Dashboard, Dashboard Creation, Interactive Data Visualization, Tableau Software, Data Presentation, Data Import/Export, Data Visualization, Data Literacy, Data Visualization Software, Business Intelligence, Data Analysis, Data Integration, Data Modeling

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Create Easy Instagram Reels with Canva

    Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Marketing Psychology, Photo Editing, Content Scheduling, Content Creation, Social Media Content, Marketing Design, Visual Storytelling, Performance Analysis, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Content Development and Management, Productivity

    Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • W

    Whizlabs

    Power BI: Data Modeling and Data Analysis

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Database Design, Data Security, Data Visualization Software, Spreadsheet Software, Performance Tuning, Data Access, Performance Improvement, Model Optimization, Data Manipulation

    4.9 stars, 9 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (9) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Fundamental Tools of Data Wrangling

    Skills you'll gain: Pandas (Python Package), Data Presentation, Data Wrangling, NumPy, Data Visualization, Data Cleansing, Data Structures, Data Analysis, Data Manipulation, Data Preprocessing, Data Transformation, Data Processing, Programming Principles, Python Programming, Numerical Analysis

    4.3 stars, 22 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (22) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Fundamentals of Product Management

    Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Planning, Product Roadmaps, Product Strategy, Analysis, Stakeholder Management, Stakeholder Communications, Data-Driven Decision-Making, Decision Making, Market Analysis, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    AWS Database Specialty Certification

    Skills you'll gain: Amazon Web Services, Database Development, Database Administration, Database Design, Amazon CloudWatch, Amazon DynamoDB, Oracle Databases, Amazon Redshift, Data Migration, Database Architecture and Administration, Database Management, Database Systems, Database Management Systems, Disaster Recovery, Databases, Relational Databases, AWS Identity and Access Management (IAM), Network Model, NoSQL, AWS CloudFormation

    5 stars, 38 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (38) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Как планировать посты в нескольких платформах с Hootsuite

    Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Social Media Content, Social Media, Digital Marketing Tools, Social Media Marketing, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics

    4.1 stars, 7 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…322323324…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok