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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Computational Thinking with JavaScript

    Skills you'll gain: Computational Thinking, JSON, Application Deployment, Data Structures, Javascript, Application Development, HTML and CSS, Data Analysis, Code Review, Software Development, Data Visualization Software, Web Development, Web Applications, Scripting, Prototyping, Data Processing, Programming Principles, Unsupervised Learning, Front-End Web Development, Computer Programming

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Analysis with Tidyverse

    Skills you'll gain: Tidyverse (R Package), Data Import/Export, R Programming, Data Manipulation, Data Analysis, Ggplot2, Relational Databases, Data Transformation, Data Cleansing, Data Structures, Programming Principles

    4.1
    Rating, 4.1 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Applied NLP and Generative AI

    Skills you'll gain: Prompt Engineering, Vector Databases, Retrieval-Augmented Generation, Model Evaluation, Hugging Face, Generative AI, Dimensionality Reduction, Natural Language Processing, OpenAI API, Data Preprocessing, Embeddings, Classification Algorithms, Large Language Modeling, OpenAI, Text Mining, Applied Machine Learning, LLM Application, Statistical Machine Learning, Data Processing, Multilingualism

    Intermediate · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Getting Started with BigQuery GIS for Data Analysts

    Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Data Analysis, Big Data, Data Visualization, Analytics, Google Cloud Platform, Network Analysis, Cloud Management, Data Access, Query Languages

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sales Analysis with Claude

    Skills you'll gain: Sales Strategy, Sales Process, Anthropic Claude, Sales, Sales Development, Sales Pipelines, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Leeds

    Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Data Cleansing, Statistical Methods, Statistical Modeling, Data Visualization, Statistics, R (Software), Data Analysis, Descriptive Statistics, Data Preprocessing, Box Plots, Data Visualization Software, Histogram, Probability, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Edureka

    Build a Data Warehouse in AWS

    Skills you'll gain: Data Management, Cloud Storage, Cloud Computing Architecture, Serverless Computing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    المبيعات الواردة

    Skills you'll gain: Sales Presentation, Lead Generation, Prospecting and Qualification, Sales Strategy, Sales Process, Target Audience, Phone Sales, Customer Analysis, Customer Relationship Management (CRM) Software, Social Media Marketing, Communication Strategies, Personalized Service, Email Automation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Fundamentals of entrepreneurship in the family business

    Skills you'll gain: Value Propositions, Entrepreneurship, Ideation, New Product Development, Business Modeling, Sales Presentations, Innovation, New Business Development, Business Planning, Presentations, Strategic Thinking, Business Strategies, Competitive Analysis, Market Research

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Bayesian Computational Statistics

    Skills you'll gain: Bayesian Statistics, Data Analysis, Statistical Inference, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Programming, Sampling (Statistics), R Programming, Markov Model, Logistic Regression, Probability, Simulations, Model Evaluation, Probability Distribution

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Online Influence and Persuasion: Johns Hopkins University
  • Computational Thinking with JavaScript: University of Glasgow
  • Data Analysis with Tidyverse: University of Colorado Boulder
  • Applied NLP and Generative AI: Packt
  • Getting Started with BigQuery GIS for Data Analysts: Google Cloud
  • Sensory Science: Conducting Tests: University of California, Davis
  • Sales Analysis with Claude : Coursera
  • Exploratory Data Analysis: University of Leeds
  • Build a Data Warehouse in AWS: Edureka
  • المبيعات الواردة: HubSpot Academy

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Modeling (9)
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Brand Management (7)

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