• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    MailChimp pour les débutants

    Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Email Automation, Digital Marketing Tools, Digital Marketing Campaigns, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    ESSEC Business School

    Grande Distribution et RSE : Comprendre et Agir

    Skills you'll gain: Corporate Sustainability, Social Impact, Environmental Social And Corporate Governance (ESG), Sustainable Development, Environmental Issue, Sustainable Business, Public Health, Natural Resource Management, Business Ethics, Climate Change Mitigation, Environment and Resource Management, Consumer Behaviour, Waste Minimization, Packaging and Labeling, Pollution Prevention, Nutrition and Diet, Environmental Regulations

    4.9 stars, 25 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (25) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Alibaba Cloud Academy

    Big Data Analytical Platform on Alibaba Cloud

    Skills you'll gain: Plot (Graphics), Data Visualization Software, Big Data, Apache Hadoop, Apache Spark, Apache Hive, Distributed Computing, Data Infrastructure, Data Pipelines, Data Processing, Data Warehousing, Data Analysis, Data Integration, Cloud Security, Cloud Technologies, Artificial Intelligence and Machine Learning (AI/ML), SQL

    4.3 stars, 52 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (52) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Creating a Looker Modeled Query and Working with Quick Start

    Skills you'll gain: Looker (Software), Pivot Tables And Charts, Data Modeling, Exploratory Data Analysis, Data Analysis, Query Languages

    5 stars, 7 reviews, Beginner, Project, Less Than 2 Hours

    ★ 5 (7) · Beginner · Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • C

    Coursera

    Introduction to Wholesaling

    Skills you'll gain: Wholesaling, Target Market, Market Opportunities, Growth Strategies, Business Strategies, Business Development, Sales Strategy, New Business Development, Operational Efficiency, Business Operations, Operations Management, Operations, Business Modeling, Marketing, Loss Prevention, Asset Protection, Branding

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Simplilearn

    Mailchimp Basics Training for Beginners

    Skills you'll gain: Data-Driven Marketing, Email Marketing, Email Automation, Marketing Analytics, Campaign Management, Marketing Automation, Target Audience, Marketing Strategies, Performance Analysis, Digital Marketing Tools, Digital Marketing, Web Presence, Customer Engagement, Web Content, Cross-Channel Marketing, Account Management, Dashboard, Configuration Management

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Preparing for the Google Cloud Professional Data Engineer Exam 日本語版

    Skills you'll gain: MLOps (Machine Learning Operations), Data Processing, Model Deployment, Data Pipelines, Google Cloud Platform, Applied Machine Learning, Analytics, Database Development, Data Infrastructure, Model Training, Data Architecture, Data Analysis, Security Controls, Machine Learning, Data Modeling, Cloud Security, Data Visualization, Interactive Data Visualization, Data Storage Technologies

    4.7 stars, 14 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.7 (14) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Cours intensif sur la science des données

    Skills you'll gain: Data Science, Data Literacy, Project Design, Data Strategy, Data Management, Business Analytics, Performance Metric, Descriptive Statistics, Machine Learning, Statistical Inference

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Artificial Intelligence in Practice for Business

    Skills you'll gain: AI Personalization, AI Enablement, Fraud detection, AI Product Strategy, Artificial Intelligence, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Business Analytics, Business Process Automation, Social Media, Health Technology, Deep Learning, AI literacy, Automation, Machine Learning, Applied Machine Learning, Data-Driven Decision-Making, Computer Vision, Natural Language Processing, Predictive Analytics

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Machine Learning - Anomaly Detection via PyCaret

    Skills you'll gain: Model Deployment, Anomaly Detection, Model Training, Jupyter, Exploratory Data Analysis, Unsupervised Learning, Model Evaluation, Scientific Visualization, Data Visualization, Applied Machine Learning, Machine Learning Methods, Data Analysis, Data Preprocessing, Machine Learning, Development Environment

    3.8 stars, 18 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 3.8 (18) · Intermediate · Guided Project · Less Than 2 Hours

  • I

    Institut Mines-Télécom

    La Data Intelligence au service des organisations

    Skills you'll gain: Digital Transformation, Data Management, Data Strategy, Data Modeling, Data Quality, General Data Protection Regulation (GDPR), Business Transformation, Data Governance, Business Intelligence, Data-Driven Decision-Making, Data Analysis, Data Literacy, Big Data, Regulation and Legal Compliance, Information Privacy, Data Visualization, Business Strategy, Artificial Intelligence

    4.1 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.1 (7) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Cleveland Clinic

    Machine Learning in Healthcare: Foundations and Applications

    Skills you'll gain: Machine Learning Methods, Machine Learning, Model Optimization, Machine Learning Algorithms, Healthcare Industry Knowledge, Health Informatics, Applied Machine Learning, Model Training, Health Care, Supervised Learning, Clinical Experience, Health Technology, Biomedical Technology, Artificial Intelligence, Reinforcement Learning, Data-Driven Decision-Making

    3.9 stars, 7 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (7) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…315316317…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok