Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Presentation, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Statistical Visualization, Sampling (Statistics), Data Validation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HTML and CSS, Figma (Design Software), Front-End Web Development, User Interface (UI), Responsive Web Design, Web Design and Development, Mockups, Web Design, Web Content Accessibility Guidelines, Prototyping, Javascript, Web Development
Intermediate · Course · 1 - 3 Months

Skills you'll gain: MySQL Workbench, Database Design, Database Development, Database Systems, Relational Databases, Database Management, SQL, Data Manipulation, Data Analysis, Data Science
Beginner · Guided Project · Less Than 2 Hours

Tencent Cloud
Skills you'll gain: Cloud Computing Architecture, Hybrid Cloud Computing, Cloud-Native Computing, Cloud Applications, Cloud Computing, Serverless Computing, Solution Architecture, Private Cloud, Cloud Infrastructure, Data Migration, Big Data, Cloud Security, Systems Architecture, Microservices, Distributed Denial-Of-Service (DDoS) Attacks, Scalability, Artificial Intelligence, DevOps, Disaster Recovery
Advanced · Course · 3 - 6 Months

Google Cloud
Skills you'll gain: Model Evaluation, Time Series Analysis and Forecasting, Forecasting, Google Cloud Platform, Predictive Analytics, Predictive Modeling, Big Data, Data Analysis, Data Analysis Software, Exploratory Data Analysis, Cloud Storage
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data Access, Google Cloud Platform, Dashboard, Machine Learning, SQL, Applied Machine Learning, Data Import/Export, Big Data, Data Storytelling, Data Cleansing, Data Transformation, Data Visualization Software, Database Management, Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Data Preprocessing, Data Analysis, Data Architecture
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Microsoft Power Platform, Dashboard, Data Modeling, Business Intelligence, Microsoft Excel, Data Visualization Software, Microsoft Copilot, Data Integration, Data-Driven Decision-Making, Performance Reporting, Data Transformation, Data Cleansing, ChatGPT
Intermediate · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Retrieval-Augmented Generation, Large Language Modeling, Embeddings, Prompt Engineering, Text Mining
Intermediate · Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Data Science, Data Literacy, Project Design, Data Analysis, Data Management, Data Presentation, Data-Driven Decision-Making, Business Analytics, Performance Metric, Machine Learning, Statistical Inference
Mixed · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Grant Writing, Sample Size Determination, Biostatistics, Statistical Analysis, Data Analysis, Clinical Research, Statistical Methods, Statistical Reporting, Science and Research
Intermediate · Course · 1 - 3 Months

Parsons School of Design, The New School
Skills you'll gain: Design Thinking, Business Modeling, Business Solutions, Growth Strategies, Business Process, Business Strategy, Innovation, Sustainable Business, Product Design, Design, Value Propositions, Market Analysis, User Experience, User Research
Intermediate · Course · 1 - 4 Weeks