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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Graph Analytics for Big Data

    Skills you'll gain: Graph Theory, Database Design, Big Data, Network Analysis, Analytics, Data Management, Query Languages, Computing Platforms, Scalability, Unsupervised Learning, Distributed Computing, Algorithms

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    194 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Predictive Analytics and Forecasting

    Skills you'll gain: Data Mining, Predictive Analytics, Business Analytics, Dimensionality Reduction, Forecasting, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Demand Planning, Classification Algorithms, Machine Learning Methods, Logistic Regression, Decision Tree Learning, Artificial Neural Networks

    Build toward a degree

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics (DE)

    Skills you'll gain: Data Cleansing, Stakeholder Management, Rmarkdown, Data Presentation, Data Storytelling, Data Visualization, Data Validation, Data Literacy, Ggplot2, Data Ethics, Data-Driven Decision-Making, Interactive Data Visualization, Analytical Skills, Data Integrity, Dashboard, Data Synthesis, Data Visualization Software, Tableau Software, Case Studies, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Digital Marketing

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply R for Business Analytics Projects

    Skills you'll gain: Fraud detection, Marketing Analytics, Predictive Modeling, Customer Analysis, Feature Engineering, Marketing Effectiveness, Exploratory Data Analysis, Anomaly Detection, Customer Retention, Advanced Analytics, Market Analysis, Predictive Analytics, Statistical Analysis, Sales Management, Analytics, Data Analysis, R Programming, Credit Risk, Applied Machine Learning, Analytical Skills

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation Capstone

    4.6
    Rating, 4.6 out of 5 stars
    ·
    130 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Predictive Analytics Project Ideation

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Business Analytics, Customer Analysis, Project Design, Applied Machine Learning, Solution Design, Sprint Planning, Machine Learning, Brainstorming, Trend Analysis, Design Thinking, Analysis, Decision Tree Learning, Deep Learning, Time Series Analysis and Forecasting, Quality Control

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Case studies in business analytics with ACCENTURE

    Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Data Analysis, Value Propositions, Consultative Approaches, Business Transformation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    210 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Analytics

    Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Personalized Service, Data-Driven Decision-Making, Revenue Forecasting, Analytics, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Commencer avec Facebook Analytics

    Skills you'll gain: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Data Analytics with Teradata

    Skills you'll gain: Teradata SQL, Exploratory Data Analysis, SQL, Data Modeling, Database Design, Database Administration, Database Architecture and Administration, Database Management, Database Management Systems, Data Store, JSON, Data Integration, Data Architecture, Advanced Analytics, Data Warehousing, Data Cleansing, Text Mining, Data Analysis, Business Intelligence, Data-Driven Decision-Making

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Graph Analytics for Big Data: University of California San Diego
  • Marketing Internacional en Asia: Yonsei University
  • Predictive Analytics and Forecasting: O.P. Jindal Global University
  • Google Data Analytics (DE): Google
  • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
  • Apply R for Business Analytics Projects: EDUCBA
  • Marketing Mix Implementation Capstone : IE Business School
  • Predictive Analytics Project Ideation: University of Minnesota
  • Case studies in business analytics with ACCENTURE: ESSEC Business School
  • GenAI for Sales Analytics: Coursera

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