• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

    Skills you'll gain: Driving engagement, Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Digital Publishing, Social Media Analytics, Content Marketing, Marketing Channel, Target Audience, Content Strategy, Cross-Channel Marketing, Promotional Strategies, Marketing, Marketing Effectiveness, Business Marketing, Performance Analysis, Social Media Marketing

    4.7 stars, 18 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (18) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    تحسين أداء العمل باستخدام نماذج غوغل

    Skills you'll gain: Team Performance Management, Google Workspace, Productivity Software, Performance Improvement, Employee Engagement, Team Motivation, Employee Surveys, Compensation Management, Business, Business Strategy

    4.6 stars, 21 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (21) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Strategies for Effective Engagement

    Skills you'll gain: Stakeholder Management, Stakeholder Communications, Stakeholder Analysis, Relationship Building, Systems Thinking, Communication Strategies, Ethical Standards And Conduct, Survey Creation

    4.5 stars, 57 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (57) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Promptly for Beginners: Build a Generative AI App

    Skills you'll gain: Generative AI, No-Code Development, Prompt Engineering Tools, AI literacy, LLM Application, Personalized Campaigns, Prompt Engineering, Application Development, Social Media Campaigns, Marketing Automation, ChatGPT, Social Media Content, Content Development and Management, Product Improvement, Automation

    4 stars, 21 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4 (21) · Beginner · Guided Project · Less Than 2 Hours

  • I

    Infosec

    Privacy Fundamentals

    Skills you'll gain: Medical Privacy, Information Privacy, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Governance, Security Management, Computer Security Incident Management, Personally Identifiable Information, Continuous Monitoring, Law, Regulation, and Compliance, Data Security, Information Assurance, Document Management, Security Controls, Threat Management, Health Information Management, Security Strategy, General Data Protection Regulation (GDPR), Data Management, Incident Response, Program Development

    4.7 stars, 42 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (42) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    SkillUp

    Enterprise Data Architecture and Operations

    Skills you'll gain: Extract, Transform, Load, Data Architecture, Enterprise Architecture, Data Migration, Data Modeling, Database Architecture and Administration, Enterprise Modeling, Data Management, Data Processing, Data Storage, Data Governance, Data Integration, Software Architecture, Application Frameworks, Data Transformation, Emerging Technologies

    4.5 stars, 22 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (22) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica de Chile

    Mejores Decisiones con Business Analytics

    Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Data Visualization, Data Presentation, Data Compilation, Predictive Analytics, Analytics, Data Synthesis, Business Intelligence, Forecasting, Advanced Analytics, Descriptive Statistics, Consolidation, Business Analysis, Predictive Modeling, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy

    4.7 stars, 74 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (74) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • A

    Alex Genadinik

    Amazon Dropshipping And Retail Arbitrage With AI

    Skills you'll gain: Shipping and Receiving, Order Management, Product Automation, Reverse Logistics, Logistics Management, Retail Sales, Product Assortment, Order Fulfillment, Inventory Control, Automation, Supplier Management, Business Risk Management, Product Strategy, E-Commerce, AI Enablement, Profit and Loss (P&L) Management, Competitive Analysis

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Generative AI Content and Prompt Optimization

    Skills you'll gain: Personalized Campaigns, Prompt Engineering, AI Personalization, Content Optimization, A/B Testing, Generative AI, Content Strategy, Digital Content

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Write Impactful Briefs

    Skills you'll gain: Constructive Feedback, Advertising Campaigns, Advertising, Brand Strategy, Project Management, Marketing Effectiveness, Strategic Communication, Brand Marketing, Campaign Planning, Branding, Brand Management, Creative Design, Strategic Thinking, Creative Thinking, Strategic Partnership, Agentic systems

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad Nacional Autónoma de México

    Empresas familiares

    Skills you'll gain: Financial Analysis, Case Studies, New Business Development, Entrepreneurship, Financial Statements, Marketing Planning, Human Resources Management and Planning, Human Capital, Human Resources, Marketing Strategies, Marketing, Strategic Marketing, Competitive Analysis, Business Development, Growth Strategies, Ideation, Business Analysis, Business Management, Business Administration, Organizational Structure

    4.6 stars, 27 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (27) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Financial Management Capstone

    Skills you'll gain: Peer Review, Financial Management, Financial Modeling, Financial Data, Financial Statement Analysis, Financial Analysis, Data Storytelling, Mergers & Acquisitions, Investments, Business Valuation, Return On Investment, Case Studies, Risk Management, Corporate Strategy

    4.6 stars, 138 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (138) · Intermediate · Course · 1 - 3 Months

1…307308309…543

In summary, here are 10 of our most popular marketing strategy courses

  • التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب: Coursera
  • تحسين أداء العمل باستخدام نماذج غوغل: Coursera
  • Strategies for Effective Engagement: University of Colorado Boulder
  • Promptly for Beginners: Build a Generative AI App: Coursera
  • Privacy Fundamentals: Infosec
  • Enterprise Data Architecture and Operations: SkillUp
  • Mejores Decisiones con Business Analytics: Pontificia Universidad Católica de Chile
  • Amazon Dropshipping And Retail Arbitrage With AI: Alex Genadinik
  • Generative AI Content and Prompt Optimization: Coursera
  • Write Impactful Briefs: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok