• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • É

    École Polytechnique

    Digital Business

    Skills you'll gain: Growth Strategies, Digital Analysis, Performance Measurement, Key Performance Indicators (KPIs), Process Analysis, Digital Transformation, Performance Analysis, Business Analysis, Company, Product, and Service Knowledge, Analysis, Business Transformation, Digital Assets, Business Planning, Marketing Management, Business Valuation, Entrepreneurship, General Sales Practices, Emerging Technologies, Law, Regulation, and Compliance, Business Management

    4.6 stars, 202 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (202) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • N

    New York University

    Reinforcement Learning in Finance

    Skills you'll gain: Reinforcement Learning, Financial Trading, Financial Market, Derivatives, Markov Model, Risk Modeling, Financial Modeling, Portfolio Management, Model Optimization, Market Dynamics, Machine Learning, Machine Learning Algorithms

    3.6 stars, 134 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 3.6 (134) · Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Python Scripting for DevOps

    Skills you'll gain: Containerization, File I/O, Package and Software Management, Unified Modeling Language, Software Testing, Docker (Software), Development Environment, Unit Testing, Application Deployment, Plot (Graphics), Pandas (Python Package), Scripting, Data Modeling, DevOps, Data Persistence, Programming Principles, Python Programming, Scripting Languages, Data Structures, Computer Programming

    4 stars, 210 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4 (210) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Healthy and Sustainable Foods and Products

    Skills you'll gain: Sustainable Development, Sustainable Design, Nutritional Assessment, Sustainable Technologies, Nutrition and Diet, Product Lifecycle Management, Product Development, Sustainable Engineering, Social Determinants Of Health, Sustainability Standards, Food and Beverage, Product Improvement, Hazard Analysis, Health Disparities, Sustainable Systems, Environment Health And Safety, Environment, Health Assessment, Public Health, Health And Safety Standards

    4.4 stars, 120 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (120) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    SAP

    SAP Customer Engagement and Discovery

    Skills you'll gain: Stakeholder Engagement, Journey Mapping, Stakeholder Management, Customer Engagement, Consultative Approaches, Stakeholder Communications, Agile Methodology, Stakeholder Analysis, Requirements Elicitation, SAP Applications, Customer Analysis, Technical Consulting, Customer Insights, Consulting, Process Analysis, Business Analysis, Analysis, Project Management, Verbal Strategic Communication, Business Requirements

    4.7 stars, 129 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (129) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Pensamiento crítico: toma de decisiones razonadas

    Skills you'll gain: Critical Thinking, Independent Thinking, Decision Making, Strategic Thinking, Strategic Decision-Making, Knowledge Transfer, Complex Problem Solving, Analysis, Ethical Standards And Conduct

    4.8 stars, 256 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (256) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Sustainable Regional Principles, Planning and Transportation

    Skills you'll gain: Sustainable Systems, Sustainable Development, Transportation Operations, Case Studies, Economic Development, Land Management, Land Development, Community Development, Traffic Flow Optimization, Community Outreach

    4.5 stars, 207 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (207) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Contabilidad como Herramienta Gerencial

    Skills you'll gain: Management Accounting, Cost Management, Cost Accounting, Budget Management, Accounting, Budgeting, Cash Flows, Financial Statement Analysis, Financial Statements, Financial Reporting, Financial Analysis, Income Statement, Balance Sheet, Business Metrics, Financial Planning, Business Planning, Organizational Strategy

    4.8 stars, 243 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (243) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Privacy Law and HIPAA

    Skills you'll gain: Health Insurance Portability And Accountability Act (HIPAA) Compliance, Medical Privacy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Law, Regulation, and Compliance, Information Privacy, Regulatory Compliance, Compliance Management, Health Care Procedure and Regulation, Legal Risk, Data Governance, Data Security, Security Controls, Incident Response, Risk Analysis

    4.6 stars, 192 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (192) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Emory University

    Introduction to Social Media Analytics

    Skills you'll gain: Social Media Analytics, Social Media Marketing, Social Media, Marketing Analytics, Social Media Management, Customer Analysis, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research, Peer Review

    4.3 stars, 112 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.3 (112) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create Employee Management System with When I Work

    Skills you'll gain: Applicant Tracking Systems, Workforce Management, Talent Acquisition, Human Resources Software, Talent Management, Staff Management, Payroll, Talent Recruitment, Team Management, Data Entry, Scheduling

    4.6 stars, 225 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (225) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Introduction to Computer Programming with Visual Basic

    Skills you'll gain: Unified Modeling Language, File I/O, System Programming, Visual Basic (Programming Language), Database Management, System Software, Hardware Architecture, Databases, Relational Databases, Algorithms, Computer Architecture, Network Security, Computer Hardware, Development Environment, Data Structures, Object Oriented Programming (OOP), Object Oriented Design, Program Development, Computer Programming, Microsoft Development Tools

    4.6 stars, 175 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (175) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…305306307…834

In summary, here are 10 of our most popular brand management courses

  • Digital Business: École Polytechnique
  • Reinforcement Learning in Finance: New York University
  • Python Scripting for DevOps: LearnQuest
  • Healthy and Sustainable Foods and Products: University of Michigan
  • SAP Customer Engagement and Discovery: SAP
  • Pensamiento crítico: toma de decisiones razonadas: Tecnológico de Monterrey
  • Sustainable Regional Principles, Planning and Transportation: Johns Hopkins University
  • Contabilidad como Herramienta Gerencial: Universidad de Palermo
  • Privacy Law and HIPAA: University of Pennsylvania
  • Introduction to Social Media Analytics: Emory University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok