Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Stakeholder Management, Data Visualization, Competitive Analysis, Market Analysis, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric
Mixed · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Process Mapping, Sprint Planning, AI Enablement, Business Analysis, User Research, Problem Solving, Market Analysis, Prioritization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cloud API, Google Cloud Platform, Text Mining, Application Programming Interface (API), LLM Application, Generative AI, Natural Language Processing, Jupyter, Python Programming, Classification Algorithms
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Email Marketing, Advertising Campaigns, Content Marketing, Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Editing, Client Services, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Goal Setting, Business Systems, Professional Networking, Adaptability
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Analysis, Matplotlib, Regression Analysis, Statistical Modeling, Data Science, Data Analysis, Data Visualization, Pandas (Python Package), Anomaly Detection, Time Series Analysis and Forecasting, Data Visualization Software, Data Collection, Data Manipulation, Application Programming Interface (API)
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: AI Product Strategy, Generative AI, Miro AI, Product Management, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, User Feedback, Competitive Analysis, Customer Insights, Market Research, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, AWS SageMaker, Amazon DynamoDB, Amazon Redshift, Serverless Computing, Amazon Web Services, Identity and Access Management, Amazon S3, AWS CloudFormation, Cloud Management, AWS Kinesis, Infrastructure as Code (IaC), Virtual Networking, Cloud Security, Network Security, Threat Detection, Network Architecture, Amazon Elastic Compute Cloud, Containerization
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Advertising, Global Marketing
Beginner · Guided Project · Less Than 2 Hours

Interactive Brokers
Skills you'll gain: Investments, Portfolio Management, Risk Management, Equities, Market Trend, Performance Analysis, Stock Rotation, Business Economics, Market Dynamics, Market Analysis
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Generative AI, Data Literacy, Data-Driven Decision-Making, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, Prompt Engineering, Analytical Skills, Artificial Intelligence, Probability & Statistics, Decision Making
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analytics, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication
Beginner · Course · 1 - 4 Weeks