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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Maryland, College Park

    Making Evidence-Based Strategic Decisions

    Skills you'll gain: Data-Driven Decision-Making, Data Literacy, Business Transformation, Digital Transformation, Business Analytics, Strategic Decision-Making, Decision Intelligence, Analytics, Microsoft Power Platform, Data Quality, AI Enablement, Big Data, Strategic Leadership, Advanced Analytics, Business Modeling, Artificial Intelligence, Competitive Analysis, Employee Engagement, Strategic Communication, Deep Learning

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • R

    Rice University

    Introduction à l'analyse de données à l'aide d'Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Statistical Visualization, Spreadsheet Software, Excel Formulas, Data Synthesis, Graphing, Data Analysis, Scatter Plots, Data Presentation, Histogram, Data Manipulation, Data Import/Export

    4.5 stars, 22 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (22) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Genentech

    Data Sciences in Pharma - Patient Centered Outcomes Research

    Skills you'll gain: Clinical Trials, Clinical Research, Pharmaceuticals, Drug Development, Psychological Evaluations, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Psychosocial Assessments, Data Literacy, Patient Observation, Patient-centered Care, Oncology, Statistical Methods, Data Science, Statistical Analysis

    4.5 stars, 23 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (23) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    AI CERTs

    AI for Education

    Skills you'll gain: Curriculum Planning, Classroom Management, Curriculum Development, Instructional and Curriculum Design, Teaching, Instructional Strategies, Student Engagement

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Empathy, ChatGPT, Active Listening, Data Ethics, Decision Making, Stress Management, Mindfulness, Consumer Behaviour, Responsible AI, Emotional Intelligence, Goal Setting, Prompt Engineering, Health And Wellness Coaching, Human Computer Interaction, Artificial Intelligence, Critical Thinking, Data Analysis, Communication, Psychology, Generative AI

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • H

    HubSpot Academy

    Lead Management with HubSpot

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Prospecting and Qualification, Sales Development, Sales Process, Email Marketing, Customer Acquisition Management, Customer Relationship Management (CRM) Software, Marketing Automation, Management Reporting, Workflow Management, Prioritization, Performance Reporting, Performance Metric, Process Mapping, Dashboard, Service Level Agreement, Performance Measurement, Business Reporting

    3.6 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 3.6 (7) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Foundations of Account Management

    Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Personalized Campaigns, Customer Service, Client Services, AI Personalization, Customer experience improvement, Sales Training, Sales, Customer Relationship Building, Verbal Communication Skills, Process Mapping, Account Management, Sales Development, Oral Expression, Microsoft Copilot, Customer Engagement, File Management, Personalized Service

    Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Customer Relationship Management with Case Study

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Customer Relationship Building, Salesforce, Marketing Automation, Customer Insights, Operational Analysis, Case Studies, Market Analysis, Analysis, Business Strategy, Business Process Automation, Spatial Data Analysis, Customer experience improvement, Auditing

    4.8 stars, 12 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (12) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Advanced Visualizations using Tableau

    Skills you'll gain: Tableau Software, Data Visualization Software, Geospatial Information and Technology, Forecasting, Data Visualization, Spatial Data Analysis, Time Series Analysis and Forecasting, Dashboard, Dashboard Creation, Statistical Visualization, Data Presentation, Data Analysis, Predictive Analytics, Exploratory Data Analysis, Analysis, Business Analytics, Unsupervised Learning, Data Science, Marketing Analytics, Data Modeling

    Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Skillshare

    Freelance Editing: Launch & Build Your Video Editing Career

    Skills you'll gain: Editing, Video Editing, Client Services, Relationship Management, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Videography, Goal Setting, Personal Development, Cost Estimation, Business Systems, Professional Networking, Planning

    4.2 stars, 6 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.2 (6) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad Austral

    Fundamentos de la visualización de datos con Tableau

    Skills you'll gain: Interactive Data Visualization, Data Visualization, Data Visualization Software, Dashboard Creation, Tableau Software, Dashboard, Tree Maps, Data Presentation, Data Literacy, Data Analysis, Software Installation

    4.7 stars, 72 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (72) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    2026 AI SEO WITH Traffic From LLM SEO, GEO, AEO

    Skills you'll gain: Generative Engine Optimization (GEO), Large Language Modeling, Search Engine Optimization, Google Gemini, LLM Application, Content Optimization, Anthropic Claude, ChatGPT, Influencing, Artificial Intelligence, Content Strategy, Brand Awareness, Branding

    4.3 stars, 7 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.3 (7) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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