• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Construção de Relacionamentos em Vendas Orientada a Dados

    Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    عرض اقتراح المبيعات ب Microsoft PowerPoint.

    Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Product Demonstration, Microsoft PowerPoint, Solution Selling, Proposal Development, Multimedia, Organizational Skills, Sales

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 1: Introduction to Digital Experience and Ecommerce

    Skills you'll gain: Adobe Experience Manager, E-Commerce, Business-To-Consumer, Digital Transformation, Project Implementation, Solution Delivery, Program Implementation, Needs Assessment, Business Requirements, Technical Consulting, Customer experience strategy (CX), Business Analysis, Case Studies, B2B Sales

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Salesforce CLM & CPQ: Streamlining Contract Operations

    Skills you'll gain: Salesforce, Contract Management, Business Reporting, Systems Integration, Customer Relationship Management (CRM) Software, Analytics, Sales Process, Workflow Management, Process Optimization, Business Process Automation, Configuration Management, Automation, Compliance Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Easy Instagram Reels in Canva: Design & Post

    Skills you'll gain: Instagram, Canva (Software), Web Content Accessibility Guidelines, Social Media Content, Content Creation, Social Media Marketing, Productivity, Drive Engagement, Creative Design, Video Production, Animations, Design

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    How to Set Up a Facebook Group

    Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Codio

    Data Analysis in R with RStudio & Tidyverse

    Skills you'll gain: Descriptive Statistics, Statistical Hypothesis Testing, Correlation Analysis, Tidyverse (R Package), Data Analysis, Regression Analysis, Probability & Statistics, Statistical Methods, Data Import/Export, Statistical Analysis, R Programming, Data Wrangling, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Emerging Technologies & Digital Business

    Skills you'll gain: Emerging Technologies, Technology Strategies, Business Technologies, Cybersecurity, Digital Transformation, Internet Of Things, Cloud Computing, Digital Marketing, Business Strategy, Blockchain, Artificial Intelligence, Real Time Data, E-Commerce

    Build toward a degree

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Apache Kafka - An Introduction

    Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Data Processing, Operational Databases, System Monitoring, Scalability, Performance Tuning, Configuration Management

    3.5
    Rating, 3.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo Guardar Diseños de Canva en Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Personalized Service, Marketing Materials, Content Creation, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Lier des comptes Facebook Ads à Facebook Business Manager

    Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Advertising, Marketing, Business Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Estrategias y enfoques en los medios deportivos

    Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

1…296297298…403

In summary, here are 10 of our most popular marketing analytics courses

  • Construção de Relacionamentos em Vendas Orientada a Dados: Fundação Instituto de Administração
  • عرض اقتراح المبيعات ب Microsoft PowerPoint.: Coursera
  • Course 1: Introduction to Digital Experience and Ecommerce: Adobe
  • Salesforce CLM & CPQ: Streamlining Contract Operations: Coursera
  • Easy Instagram Reels in Canva: Design & Post: Skillshare
  • How to Set Up a Facebook Group : Coursera
  • Data Analysis in R with RStudio & Tidyverse: Codio
  • Emerging Technologies & Digital Business: O.P. Jindal Global University
  • Apache Kafka - An Introduction: Coursera
  • Cómo Guardar Diseños de Canva en Mailchimp: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok