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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Z

    Zoho Corporation

    Zoho Sales Representative

    Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Sales, Customer Relationship Management (CRM) Software, Sales Development, Customer Relationship Management, Sales Pipelines, General Sales Practices, Sales Training, Upselling, Cross Selling, Sales Presentations, Prioritization, Closing (Sales), Customer Relationship Building, Sales Strategy, Problem Solving, Critical Thinking

    4.8 stars, 13 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (13) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Combining and Analyzing Complex Data

    Skills you'll gain: Data Synthesis, Statistical Analysis, Data Analysis Software, Statistical Software, STATA (Software), R (Software), Data Integration, Data Ethics, Stata, R Programming, Sampling (Statistics), Statistical Modeling, Statistical Methods, Descriptive Statistics, Regression Analysis, Logistic Regression, Informed Consent

    4.2 stars, 70 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.2 (70) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, Strategic Thinking, Market Dynamics, Target Market, Franchising

    4.8 stars, 51 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (51) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    GenAI for People and Talent Management

    Skills you'll gain: Employee Performance Management, Workforce Planning, Talent Management, Performance Management, AI Personalization, Human Resources Management and Planning, People Development, Human Resource Strategy, Workforce Development, HR Tech, Diversity Equity and Inclusion Initiatives, Human Resources, Diversity Programs, Diversity Training, People Analytics, Workforce Management, Employee Training, Innovation, Analytics, Adaptability

    4.5 stars, 13 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    TikTok Insights: Crack the Algorithm

    Skills you'll gain: TikTok, Content Strategy, Social Media Content, Content Optimization, Content Performance Analysis, Driving engagement, Content Creation, Social Media Analytics, Drive Engagement, Social Media Marketing, AI Personalization, Social Media Strategy

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Northeastern University

    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

    Skills you'll gain: Value Propositions, Strategic Thinking, Business Strategy, Innovation, Strategic Marketing, Customer Insights, Process Development, Entrepreneurship, Continuous Improvement Process, Customer Analysis, Case Studies, Problem Solving, Critical Thinking, Constructive Feedback, Needs Assessment

    4.8 stars, 38 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (38) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google

    Data Structures in Python

    Skills you'll gain: Data Import/Export, Data Storage

    5 stars, 21 reviews, Intermediate, Course, 1 - 3 Months

    ★ 5 (21) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Copywriting with ChatGPT: Crafting High-Quality Blog Content

    Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Ideation, Brand Management, Interviewing Skills

    4.3 stars, 21 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.3 (21) · Intermediate · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Modeling Data in the Tidyverse

    Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Sampling (Statistics), Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Data-Driven Decision-Making, Regression Analysis, Data Science, Statistical Inference, Predictive Analytics, Rmarkdown, Statistical Methods, Applied Machine Learning, Model Evaluation, Machine Learning

    4.7 stars, 10 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (10) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • N

    New York Institute of Finance

    Supply Chain Finance Market and Fintech Ecosystem

    Skills you'll gain: Market Share, Supplier Risk Management, Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Supply Chain Management, Supply Chain, Market Intelligence, FinTech, Financial Services, Commercial Banking, Financial Regulation, Corporate Finance, Loans, Stakeholder Analysis, Accounts Payable and Receivable

    4.5 stars, 75 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (75) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Time Series Mastery: Forecasting with ETS, ARIMA, Python

    Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Financial Forecasting, Trend Analysis, Predictive Analytics, Predictive Modeling, Advanced Analytics, Statistical Analysis, Business Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Exploratory Data Analysis, Model Evaluation

    4 stars, 47 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4 (47) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Cluster Analysis, Association Mining, and Model Evaluation

    Skills you'll gain: Model Evaluation, Unsupervised Learning, Regression Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Methods, Fraud detection, Machine Learning, Machine Learning Algorithms, Correlation Analysis, Scatter Plots, Market Analysis, Classification Algorithms

    4.5 stars, 47 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (47) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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