• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Planning, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Project Portfolio Management, Product Lining, Product Roadmaps, User Centered Design, Product Development, Product Improvement, Product Flow Diagram, Commercialization, Growth Strategies, Market Opportunities, Organizational Strategy

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Oral Expression, General Sales Practices, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Sales Strategy, Customer Engagement, Brand Loyalty, Rapport Building, Customer Retention, Persona Development

    4.7 stars, 22 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (22) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Digital Analysis, Data Collection, Marketing, Target Market, Market Research, Customer Insights, Customer Analysis, Marketing Strategies, Business Research, Ethical Standards And Conduct, Research, Qualitative Research, Research Reports, Data Analysis, Information Privacy

    4.8 stars, 38 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (38) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Infosec

    OT/ICS Certified Security Professional Prep

    Skills you'll gain: Hardening, Incident Response, Vulnerability Assessments, Cyber Security Assessment, Security Strategy, Security Controls, Computer Security Incident Management, Infrastructure Security, Security Testing, Control Systems, Information Systems Security, Penetration Testing, Cyber Security Strategy, Cyber Attacks, Risk Analysis, Operational Risk, Data Security, Risk Management Framework, Risk Management, Operational Databases

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Simplilearn

    AI, Automation, and Emerging Technology

    Skills you'll gain: MarTech, Data-Driven Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Personalized Campaigns, Digital Marketing, Marketing Strategies, Digital Marketing Campaigns, Digital Marketing Tools, Customer Analysis, Digital Advertising, Predictive Analytics, Image Analysis, Artificial Intelligence, Customer Engagement, Content Optimization, Search Engine Optimization, HubSpot CRM, Advertising

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Business Process Modeling with AI

    Skills you'll gain: Business Process Modeling, Process Modeling, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Process Analysis, Business Transformation, Case Studies, Workflow Management, Process Mapping, Initiative and Leadership, Business Workflow Analysis, Process Optimization, Business Leadership, Quality Improvement, Innovation, Automation, Analysis

    4.5 stars, 21 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (21) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    إنشاء تصاميم تسويقية لمنصات التواصل الإجتماعي على Canva

    Skills you'll gain: Canva (Software), Presentations, Animations, Social Media Content, LinkedIn, Marketing Design, Social Media, Social Media Marketing, Typography, Content Creation, Design, Graphic Design, Marketing

    4.5 stars, 6 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (6) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    TikTok Monetization: Collaborate with Brands

    Skills you'll gain: TikTok, Product Promotion, Content Strategy, Social Media Content, Direct Selling, Strategic Partnership, Revenue Management, Driving engagement, Market Opportunities, Brand Marketing, Live Streaming

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Politecnico di Milano

    Platform Thinking: exploiting data through platforms

    Skills you'll gain: Data Strategy, Data Ethics, Data Sharing, Customer Data Management, Market Opportunities, Data Governance, Data Management, Data-Driven Decision-Making, Data Literacy, Advertising, Strategic Thinking, Personalized Service, Business Transformation, Innovation, Business Modeling

    4.9 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (18) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Edureka

    Cybersecurity Analyst

    Skills you'll gain: Cyber Threat Intelligence, Cyber Operations, Cyber Threat Hunting, Threat Modeling, Cybersecurity, Cyber Security Strategy, Network Security, MITRE ATT&CK Framework, Intrusion Detection and Prevention, Cyber Attacks, Linux Commands, Linux, Cyber Engineering, Network Administration, Operating System Administration, Hardening, Network Monitoring, Exploitation techniques, Security Awareness, Operating Systems

    4.7 stars, 6 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (6) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado System

    Homeland Security and Cybersecurity Future

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Infrastructure Security, Cyber Attacks, Cyber Operations, Cyber Risk, Security Management, Cyber Security Policies, Cyber Governance, Incident Response, Risk Management Framework, Technology Solutions, Information Privacy

    4.7 stars, 162 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (162) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    Data Privacy, Security, Governance, Risk and Compliance

    Skills you'll gain: Data Security, Data Governance, Data Architecture, Data Quality, Incident Response, Security Controls, Information Privacy, Data Management, Security Strategy, Threat Management, Threat Detection, Law, Regulation, and Compliance, Data Infrastructure, Risk Management, Cybersecurity, Compliance Management, Encryption, Incident Management, Data Integrity, Risk Analysis

    4.3 stars, 44 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (44) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…293294295…543

In summary, here are 10 of our most popular marketing strategy courses

  • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera
  • Comportamiento del Consumidor Digital: Pontificia Universidad Católica del Perú
  • OT/ICS Certified Security Professional Prep: Infosec
  • AI, Automation, and Emerging Technology: Simplilearn
  • Business Process Modeling with AI: STARWEAVER
  • إنشاء تصاميم تسويقية لمنصات التواصل الإجتماعي على Canva: Coursera
  • TikTok Monetization: Collaborate with Brands: Coursera
  • Platform Thinking: exploiting data through platforms: Politecnico di Milano
  • Cybersecurity Analyst: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok