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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    GenAI for Customer Insights

    Skills you'll gain: Customer Insights, AI Personalization, Customer Analysis, Customer experience strategy (CX), Generative AI, User Feedback, Customer experience improvement, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    DSA In Python + Top 130 Leetcode Problems for MAANG

    Skills you'll gain: Graph Theory, Data Structures, Algorithms, Computer Programming, Python Programming, Programming Principles, Computational Thinking, Data Science, Theoretical Computer Science, Model Optimization, Data Processing, Geometry, Data Analysis Expressions (DAX), Data Manipulation, Data Analysis, Data Management, Applied Mathematics

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Simplilearn

    Strategies for Paid Campaigns

    Skills you'll gain: Digital Marketing Campaigns, Conversion Funnel Analysis, Meta Ads Manager, Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Data-Driven Marketing, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Campaign Planning, Bidding, Budgeting

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fred Hutchinson Cancer Center

    Researcher's guide to RNA sequencing data

    Skills you'll gain: Molecular Biology, Bioinformatics, Data Literacy, Science and Research, Data Analysis, Spatial Data Analysis, Scientific Methods, Data Processing, Cell Biology, Informatics, Biology, Data Collection

    3.4 stars, 21 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.4 (21) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Building a Hiring Plan by Analyzing Past Data in Sheets

    Skills you'll gain: People Analytics, Workforce Planning, Job Analysis, Human Resource Strategy, Talent Sourcing, Human Resources Management and Planning, Human Resources, Workforce Management, Google Sheets, Talent Recruitment, Consolidation, Talent Acquisition, Compensation Analysis, Full Cycle Recruitment, Recruitment Strategies, Recruitment, Analysis

    4.6 stars, 45 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (45) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Interpretable Machine Learning Applications: Part 4

    Skills you'll gain: Predictive Modeling, Applied Machine Learning, Data Preprocessing, Data Analysis, Data Import/Export, Google Cloud Platform, Model Evaluation, Decision Tree Learning, Model Training, Data Processing, Analysis, Machine Learning, Classification Algorithms, Machine Learning Methods, Random Forest Algorithm, Statistical Visualization, Software Visualization

    4.6 stars, 29 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (29) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Choosing a Facebook Post Type Based on Desired Engagement

    Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media Content, Social Media Marketing, Content Marketing, Goal Setting, Driving engagement, Social Media Strategy, Social Media, Marketing, Writing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • B

    Board Infinity

    Advanced AI-Driven Brand Strategy for Digital Growth & Scale

    Skills you'll gain: Digital Brand Strategy, AI Personalization, Dashboard, Brand Management, Brand Strategy, Brand Marketing, Driving engagement, Competitive Analysis, Personalized Campaigns, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Experience Design, Generative AI, Marketing Design, Digital Marketing, Marketing Analytics, Data-Driven Decision-Making

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Mastering Advanced Pivot Tables in Excel

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard Creation, Dashboard, Spreadsheet Software, Business Reporting, Interactive Data Visualization, Data Visualization, Excel Formulas, Data Import/Export, Data Cleansing, Data Analysis Software, Timelines

    4.8 stars, 17 reviews, Intermediate, Course, 3 - 6 Months

    ★ 4.8 (17) · Intermediate · Course · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Brand Strategy and Messaging

    Skills you'll gain: Product Marketing, Value Propositions, Marketing Communications, Strategic Marketing, Strategic Communication, Brand Strategy, Product Strategy, Content Marketing, Communication Planning, Promotional Strategies, Brand Management, Branding, Product Knowledge, Copywriting, Content Performance Analysis, Customer experience strategy (CX), Target Audience, Persona Development, Target Market, Market Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Create an Organizational Company Chart with Canva

    Skills you'll gain: Marketing Design, Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations, Dashboard, Collaborative Software

    4.8 stars, 12 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.8 (12) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Advanced SQL Retrieval Queries in SQLiteStudio

    Skills you'll gain: SQL, Query Languages, Relational Databases, Data Manipulation, Data Access, Data Analysis, Problem Solving

    4.5 stars, 99 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (99) · Intermediate · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
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