• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Technical Publication - Diagramming Standards

    Skills you'll gain: Diagram Design, Technical Documentation, Technical Drawing, Software Design Documents, Unified Modeling Language, Technical Communication, Data Flow Diagrams (DFDs), Document Management, Style Guides, Image Quality, File Management, Software Versioning, Graphic and Visual Design, Web Content Accessibility Guidelines, Version Control, Typography

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Maryland, College Park

    Cybersecurity: Overlooked Threats to Your Strategy

    Skills you'll gain: Cyber Security Strategy, Cybersecurity, Threat Modeling, Threat Management, Cyber Risk, Cyber Attacks, Security Awareness, Cyber Security Policies, Computer Security, Malware Protection, Information Systems Security, Infrastructure Security, Public Safety and National Security, Human Factors (Security), Data Security, Risk Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    OpenTelemetry for Unified Observability

    Skills you'll gain: .NET Framework, Prometheus (Software), Cloud-Native Computing, Site Reliability Engineering, Kubernetes, Data Import/Export, Application Programming Interface (API), Data Analysis Software

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Market Research, Price Negotiation, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    335 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media Marketing in Practice

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Target Audience, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics, Brand Awareness, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    604 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    C

    Coursera

    Secure AI Model Deployments & Lifecycles

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), AI Security, Cloud Deployment, DevOps, CI/CD, Artificial Intelligence and Machine Learning (AI/ML), Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Threat Hunting Techniques

    Skills you'll gain: Cyber Threat Hunting, Splunk, Threat Detection, Jupyter, Anomaly Detection, Threat Management, Cybersecurity, Data Analysis, Data Science, Applied Machine Learning, Security Information and Event Management (SIEM), Pandas (Python Package), Interactive Data Visualization, Data Cleansing, Data Transformation, MLOps (Machine Learning Operations), Unsupervised Learning, Machine Learning Methods, Automation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MedCerts

    Professionalism in Allied Health

    Skills you'll gain: Conflict Management, Cultural Responsiveness, Patient Education And Counseling, Patient-centered Care, Professionalism, Professional Development, Time Management, Emotional Intelligence, Teamwork, Interpersonal Communications, Conscientiousness, Communication, Trustworthiness, Empathy, Ethical Standards And Conduct, Strong Work Ethic, Stress Management, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    933 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Troubles du spectre de l'autisme : interventions

    Skills you'll gain: Autism Spectrum Disorders, Student Support and Services, Family Support, Special Education, Parent Communication, Individualized Education Programs (IEP), Working With Children, Speech Therapy, Child Development, Psychological Evaluations, Applied Behavior Analysis, Research, Group Therapy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    199 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides

    Skills you'll gain: Presentations, Public Speaking, Verbal Communication Skills, Infographics, Peer Review, Communication, Storytelling, Constructive Feedback, Communication Strategies, Concision, Diagram Design, Trustworthiness, Planning, Organizational Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    453 reviews

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…293031…91

In summary, here are 10 of our most popular consumer behavior courses

  • Intellectual Property Law: University of Pennsylvania
  • Technical Publication - Diagramming Standards: Coursera
  • Cybersecurity: Overlooked Threats to Your Strategy: University of Maryland, College Park
  • OpenTelemetry for Unified Observability: Coursera
  • Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Social Media Marketing in Practice: Digital Marketing Institute
  • Secure AI Model Deployments & Lifecycles: Coursera
  • Threat Hunting Techniques: Starweaver
  • Professionalism in Allied Health: MedCerts
  • Fundamentals of Social Media Advertising: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok