• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    Edureka

    Mastering NLP: Tokenization, Sentiment Analysis & Neural MT

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Fine-tuning, Model Evaluation, Recurrent Neural Networks (RNNs), Data Ethics, Responsible AI, Text Mining, Transfer Learning, PyTorch (Machine Learning Library), Artificial Neural Networks, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Applied Machine Learning, Data Processing, Machine Learning, Data Analysis, Data Cleansing

    3.1 stars, 8 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 3.1 (8) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado System

    Predictive Modeling and Transforming Clinical Practice

    Skills you'll gain: Predictive Modeling, Clinical Data Management, Clinical Informatics, Clinical Research, Intensive Care Unit, Risk Modeling, Predictive Analytics, Clinical Practices, Decision Support Systems, Applied Machine Learning, Model Training, Health Informatics, Intensive Care Medicine, Model Evaluation, Qualitative Research, Data Analysis, Model Deployment, Data Collection

    4 stars, 6 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4 (6) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    AI Essentials for Social Media

    Skills you'll gain: Social Media Content, Social Media Management, Social Media, Responsible AI, Content Strategy, Content Creation, Social Media Campaigns, Social Media Strategy, Generative AI Agents, Content Scheduling, Generative AI, Campaign Management, Social Media Marketing, Ideation, AI literacy, Prompt Engineering, Business Ethics, Ethical Standards And Conduct, Editing

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Getting Started with Technology Startups

    Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Ideation, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Technology Solutions, Market Analysis, Business Strategies, Business Strategy, Competitive Analysis, Sustainable Business, Engineering

    4.2 stars, 46 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.2 (46) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • S

    SkillUp

    Data Science for Healthcare

    Skills you'll gain: Decision Intelligence, Model Training, Machine Learning Algorithms, Forecasting, Classification Algorithms, Dimensionality Reduction, Embeddings

    Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Get started with Microsoft Planner

    Skills you'll gain: Marketing Planning, Microsoft 365, Productivity Software, Project Management Software, Project Planning, Collaborative Software, Project Management, Team Management

    4 stars, 23 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4 (23) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Enhance Organizational Communications with Slack

    Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Team Building, Corporate Communications, Organizational Skills, Business Communication, Team Management, Communication Strategies, Resource Management

    4.5 stars, 83 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Design engaging Stories for Instagram and Facebook in Easil

    Skills you'll gain: Instagram, Visual Storytelling, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Content Creation, Animations, Shared Media, Digital Design, Graphical Tools, Graphic Design, Graphics Software, Design Elements And Principles, Digital Publishing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Writing Mastery: Ideas, Craft & Copy

    Skills you'll gain: Copywriting, Creative Thinking, Writing and Editing, Concision, Creativity, Persuasive Communication, Editing, Writing, Storytelling, Grammar, Blogs, Business Writing, Marketing Materials, Content Creation, Journals, Growth Mindedness, Content Marketing, Value Propositions, Empowerment, Social Media Content

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    AI CERTs

    AI For Data Analysts

    Skills you'll gain: Anomaly Detection, Forecasting, Business Intelligence, Operational Performance Management, Business Reporting, Operational Efficiency, Business Analytics, Data Preprocessing, Predictive Analytics, Financial Forecasting, Information Privacy, Data Collection

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Agentic AI Content for Practitioners (Teams: Finance)

    Skills you'll gain: Organizational Change, Agentic Workflows, Generative AI Agents, AI Integrations, Forecasting, Workflow Management, Predictive Analytics, Cash Management, Responsible AI, Performance Tuning, Fraud detection, Financial Regulation

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Khalifa University

    AI for Executives

    Skills you'll gain: Data Strategy, Customer Relationship Management (CRM) Software, Data Management, AI Personalization, Sales Enablement, Model Deployment, Feature Engineering, Data Governance, Responsible AI, Model Evaluation, AI Integrations, Data Preprocessing, Customer Analysis, Transfer Learning, Customer Data Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Reinforcement Learning, Natural Language Processing

    3.4 stars, 10 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.4 (10) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…289290291…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok