• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Game Theory, Market Dynamics, Economics, Policy, and Social Studies, Economic Development, Financial Policy, Socioeconomics, Market Analysis, Operating Cost, Public Policies, Labor Relations, Tax, International Finance, Fiscal Management, General Finance, Cost Benefit Analysis, Cost Accounting, Investments

    4.8 stars, 160 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (160) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Introduction to Javascript: The Basics

    Skills you'll gain: Javascript, Back-End Web Development, Server Side, Front-End Web Development, Hypertext Markup Language (HTML), Scripting, Event-Driven Programming, JavaScript Frameworks, Web Applications, Mobile Development, HTML and CSS, Web Development, Scripting Languages, Event Monitoring, Code Reusability

    4.3 stars, 291 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (291) · Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Cybersecurity Solutions and Microsoft Defender

    Skills you'll gain: Security Information and Event Management (SIEM), Cloud Security, Azure Active Directory, Threat Detection, Microsoft Azure, Cyber Security Policies, Threat Management, Identity and Access Management, Security Controls, Endpoint Security, Endpoint Detection and Response, Cyber Attacks, Distributed Denial-Of-Service (DDoS) Attacks, Malware Protection, Computer Security Incident Management, Firewall, Incident Response, Event Management

    4.6 stars, 174 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (174) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Blueprint to Brilliance Through Interior Design

    Skills you'll gain: Design Strategies, Design, Layout Design, Design Elements And Principles, Project Management, Aesthetics, Innovation

    4.4 stars, 173 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (173) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alfaisal University | KLD

    التحدث والتواصل بثقة | Communicating With Confidence

    Skills you'll gain: Communication, Verbal Communication Skills, Public Speaking, Active Listening, Communication Strategies, Non-Verbal Communication, Interpersonal Communications, Emotional Intelligence, Driving engagement, Stress Management

    4.9 stars, 292 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (292) · Beginner · Course · 1 - 3 Months

  • A

    Akamai Technologies, Inc.

    Networking Fundamentals

    Skills you'll gain: Routing Protocols, OSI Models, Remote Access Systems, Network Architecture, TCP/IP, General Networking, Network Protocols, Network Troubleshooting, Computer Networking, Networking Hardware, Network Administration, Network Security, Network Model, Virtual Private Networks (VPN), Wireless Networks, Network Routers, Network Routing, Dynamic Host Configuration Protocol (DHCP), Intrusion Detection and Prevention, Network Analysis

    4.6 stars, 167 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (167) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad Nacional Autónoma de México

    Cursos en línea: modelo para armar

    Skills you'll gain: Learning Management Systems, Education Software and Technology, Interactive Design, Digital pedagogy, Content Management, Quality Assurance, Collaborative Software

    4.8 stars, 248 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (248) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Product Lifecycle Management, Competitive Analysis, Strategic Thinking, Business Economics, Business Strategies, Product Strategy, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Planning, Global Marketing, Market Analysis, Revenue Management, Adaptability, Team Leadership

    4.6 stars, 232 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (232) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • V

    Vanderbilt University

    Understanding the Music Business: What is Music Worth?

    Skills you'll gain: Music, Market Opportunities, Music Performance, Entrepreneurship, New Business Development, Intellectual Property, Performing Arts, Marketing and Public Relations, Digital Transformation, Marketing, Music History, Innovation, Business Modeling, Revenue Management, Media and Communications, Business Ethics, Event Management, Media Production, Ethical Standards And Conduct, Compensation Management

    4.5 stars, 147 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (147) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    DeepLearning.AI

    Team Software Engineering with AI

    Skills you'll gain: Software Documentation, LLM Application, Collaborative Software, Software Testing, Technical Documentation, Large Language Modeling, AI Integrations, Dependency Analysis, Security Testing, AI literacy, Package and Software Management, Debugging, Software Engineering

    4.6 stars, 186 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (186) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Marketing Communications, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy

    4.8 stars, 277 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.8 (277) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Cultural intelligence: Become a global citizen

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Workplace inclusivity, Diversity and Inclusion, Cross-Functional Team Leadership, Ethical Standards And Conduct, Organizational Leadership, Business Leadership, Culture, International Relations, Sociology, Economics

    4.8 stars, 230 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (230) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…289290291…834

In summary, here are 10 of our most popular brand management courses

  • A Story of Economics: A Principles Tale: Rice University
  • Introduction to Javascript: The Basics: Coursera
  • Cybersecurity Solutions and Microsoft Defender: Microsoft
  • Blueprint to Brilliance Through Interior Design: Coursera
  • التحدث والتواصل بثقة | Communicating With Confidence: Alfaisal University | KLD
  • Networking Fundamentals: Akamai Technologies, Inc.
  • Cursos en línea: modelo para armar: Universidad Nacional Autónoma de México
  • Strategy & Economic Analysis: Illinois Tech
  • Understanding the Music Business: What is Music Worth?: Vanderbilt University
  • Team Software Engineering with AI: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok