• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Discovery and Low-Fidelity Design with Figma

    Skills you'll gain: User Research, Figma (Design Software), Design Research, User Experience Design, Prototyping, Wireframing, UI/UX Research, Persona (User Experience), User Experience, User Centered Design, Collaborative Software, Interactive Design, Persona Development

    4.6 stars, 25 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (25) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Inglés Empresarial: Proyecto Final

    Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Campaign Planning, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Oral Expression, Project Documentation, Business Management, Performance Reporting, Writing, Internal Communications

    4.5 stars, 34 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (34) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    AI Business School

    Practical AI and prompting for sales professionals

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, AI Personalization, Sales Presentations, General Sales Practices, AI Enablement, Artificial Intelligence, Ideation, Automation, Digital Transformation, Innovation

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Cyber Security: Data Privacy

    Skills you'll gain: Information Privacy, Data Security, Governance Risk Management and Compliance, Incident Management, Cybersecurity, Cyber Risk, Security Strategy, Risk Mitigation

    4.5 stars, 11 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (11) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: AI Enablement, Customer Insights, Innovation, Customer Analysis, Artificial Intelligence, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Cambridge

    Introduction to Change Management: Practical Strategies

    Skills you'll gain: Change Management, Organizational Change, Leadership Studies, Leadership and Management, Management Training And Development, Leadership, Organizational Leadership, Strategic Planning, Adaptability, Overcoming Objections, Leadership Development, Motivational Skills, Communication Strategies

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • V

    Vanderbilt University

    AI Agents with Model Context Protocol

    Skills you'll gain: Model Context Protocol, Token Optimization, AI Workflows, Generative AI Agents, Agentic Workflows, AI Orchestration, Agentic systems, Tool Calling, Context Engineering, Artificial Intelligence and Machine Learning (AI/ML), AI Security, AI Enablement, Prompt Patterns, Prompt Engineering, ChatGPT, AI Personalization, AI Product Strategy, Anthropic Claude, Multimodal Prompts, Generative AI

    4.6 stars, 17 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (17) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Capitals Coalition

    Transforming Business: Valuing social and human capital

    Skills you'll gain: Stakeholder Engagement, Stakeholder Analysis, Human Capital, Stakeholder Management, Corporate Sustainability, Sustainable Business, Social Impact, Sustainable Development, Stakeholder Communications, Sustainability Reporting, Human Resource Strategy, Business Ethics, Business Transformation, Diversity and Inclusion, Risk Management, Data Collection

    4.9 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Arizona State University

    Digital Safety and Security

    Skills you'll gain: Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Application Security, Security Software, Computer Security Awareness Training, Cyber Security Strategy, Information Systems Security, Cyber Security Assessment, Security Controls, Disaster Recovery, Data Loss Prevention, Incident Response, Data Storage, Vulnerability Assessments, Patch Management

    4.6 stars, 77 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (77) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Introducción a la Hotelería y el Turismo

    Skills you'll gain: Hospitality, Hospitality Services, Market Dynamics, Travel Arrangements, Sustainable Development, Sustainable Business, Hotels and Accommodations, Cultural Sensitivity, Social Studies, Culture, Hospitality and Food Services, Digital Transformation, Socioeconomics, Economic Development, Environment and Resource Management, Environmental Issue, Consumer Behaviour, Market Trend, Supply And Demand

    4.5 stars, 24 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (24) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Macquarie University

    Cyber Security: GRC Part 2 - Risk Management and Compliance

    Skills you'll gain: Cyber Security Strategy, Security Strategy, Cybersecurity, Risk Modeling, Risk Analysis, Cyber Risk, Cyber Security Policies, Cyber Threat Intelligence, Cyber Security Assessment, Governance Risk Management and Compliance, Security Management, Crisis Management, Threat Management, Strategic Leadership, Risk Management, Risk Mitigation, Business Risk Management

    4.5 stars, 10 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (10) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    3.9 stars, 32 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (32) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…288289290…543

In summary, here are 10 of our most popular marketing strategy courses

  • Discovery and Low-Fidelity Design with Figma: Coursera
  • Inglés Empresarial: Proyecto Final: Arizona State University
  • Practical AI and prompting for sales professionals: AI Business School
  • Cyber Security: Data Privacy: Macquarie University
  • ChatGPT (and other AI) for Product Management & Innovation: STARWEAVER
  • Introduction to Change Management: Practical Strategies: University of Cambridge
  • AI Agents with Model Context Protocol: Vanderbilt University
  • Transforming Business: Valuing social and human capital: Capitals Coalition
  • Digital Safety and Security: Arizona State University
  • Introducción a la Hotelería y el Turismo: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok