Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Strategic Thinking, Business Management, Business Modeling, Case Studies, Market Analysis, Resource Management, Business Analysis, Supply Chain Management, Supplier Management, Supplier Relationship Management, Continuous Monitoring, Market Dynamics
Intermediate · Course · 1 - 3 Months
Skills you'll gain: Customer Service, Customer experience improvement, Customer Retention, Customer Relationship Management (CRM) Software, Facebook, Customer Insights, Goal Setting, Google Sheets, Social Media Campaigns, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Estimation, Advanced Mathematics, Mathematical Modeling, Matlab, Linear Algebra, Statistical Methods, Predictive Analytics, Predictive Modeling, Applied Mathematics, Time Series Analysis and Forecasting, Probability, Statistical Inference, Probability & Statistics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Malware Protection, Endpoint Security, Mobile Security, Cloud Security, Application Security, Cloud Deployment, Cloud Computing, Threat Detection, Cybersecurity, Information Systems Security, Virtualization, Virtual Machines, Intrusion Detection and Prevention, Encryption
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: OpenAI API, Prompt Engineering, Data Analysis, Generative AI, Data Visualization Software, Analysis, Data Manipulation, Artificial Intelligence, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Timelines, Product Demonstration, Marketing Materials, Presentations, Sales Presentations, Sales Presentation, Marketing Design, Project Design, Value Propositions, Team Oriented, Entrepreneurship, Graphic Design, Data Sharing
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Data Cleansing, Snowflake Schema, Data Quality, Data Transformation, Data Validation, Data Manipulation, Data Analysis, SQL, Big Data
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Presentation, Technical Communication, Statistical Reporting, Data Storytelling, Data Science, Data Analysis, Data Visualization, Data Ethics, Data-Driven Decision-Making, Exploratory Data Analysis, Applied Mathematics, Statistics, Computer Science
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Sheets, Spreadsheet Software, Data Import/Export, Data Analysis Software, Data Presentation, Data Analysis, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media Content, Social Media, Facebook, Instagram, Social Media Marketing, Content Management, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication
Beginner · Course · 1 - 4 Weeks