• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • L

    LearnQuest

    Advanced Sales Training: Challenging, Coaching, and Closing

    Skills you'll gain: Overcoming Objections, Consultative Selling, Selling Techniques, Diversity Training, Consultative Approaches, Coaching, General Sales Practices, Sales Development, Team Collaboration, Sales Strategy, Intercultural Competence, Sales Training, Sales Prospecting, Collaboration, Sales Pipelines, Negotiation, Business Communication, Communication Strategies, Virtual Networking, Interpersonal Communications

    Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Data Augmented Technology Assisted Medical Decision Making

    Skills you'll gain: Healthcare Ethics, Statistical Methods, Statistical Machine Learning, Patient Communication, Health Care Procedure and Regulation, Clinical Research, Model Evaluation, Data Ethics, Probability & Statistics, Health Technology, Health Informatics, Decision Intelligence, Health Policy, Responsible AI, Machine Learning, Applied Machine Learning, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Integrations, Predictive Modeling

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad Nacional de Colombia

    Ciencia de datos energéticos

    Skills you'll gain: Electrical Power, Electric Power Systems, Energy and Utilities, Time Series Analysis and Forecasting, Data Mining, Data Science, Statistical Methods, Python Programming, Data Processing, Applied Machine Learning, Computer Programming, Data Preprocessing, Exploratory Data Analysis, Mathematical Modeling, Artificial Neural Networks

    4.8 stars, 35 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (35) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • G

    Google Cloud

    Learning TensorFlow: the Hello World of Machine Learning

    Skills you'll gain: Tensorflow, Google Cloud Platform, Scripting, Data-Driven Decision-Making, Model Training, Applied Machine Learning, Machine Learning Methods, Artificial Neural Networks, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Development Environment

    4 stars, 20 reviews, Beginner, Project, Less Than 2 Hours

    ★ 4 (20) · Beginner · Project · Less Than 2 Hours

  • E

    Edureka

    Web Analytics

    Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Keyword Research, Data Collection, Customer Analysis, Data Quality, Content Performance Analysis, Digital Analysis, Conversion Funnel Analysis, Competitive Intelligence, Analytics, Dashboard Creation, Data-Driven Decision-Making, Data Validation, Competitive Analysis, Data Analysis, Search Engine Optimization, Looker (Software), Marketing Analytics

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Product Knowledge, Business Marketing, Business Strategy, Business Strategies, Competitive Analysis, Communication, Strategic Communication, Communication Strategies

    4.2 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (13) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    신경망 및 딥 러닝

    Skills you'll gain: Deep Learning, Artificial Neural Networks, Convolutional Neural Networks, Supervised Learning, Applied Machine Learning, Model Optimization, Machine Learning Methods, Artificial Intelligence, Computer Vision, Recurrent Neural Networks (RNNs), Model Training, Network Architecture, NumPy, Performance Tuning

    5 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 5 (6) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    GenAI for Financial Insights and Analysis with QUILL

    Skills you'll gain: Generative AI, Financial Data, Financial Analysis, Financial Statement Analysis, Workflow Management, Competitive Intelligence, Data-Driven Decision-Making, Financial Statements, Text Mining, Market Intelligence, AI Integrations, Trend Analysis, Unstructured Data, Investment Management, Financial Market, Data Capture, Analysis, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    AI Techniques, Causal Inference & Business Optimization

    Skills you'll gain: Root Cause Analysis, Data Ethics, Responsible AI, Law, Regulation, and Compliance, Retrieval-Augmented Generation, LLM Application, Operations Research, Regulatory Compliance, Strategic Decision-Making, Apache Kafka, Pareto Chart, Operational Analysis, Decision Intelligence, Stakeholder Communications, Revenue Management, Large Language Modeling, Real Time Data, Statistical Inference, General Data Protection Regulation (GDPR), Reinforcement Learning

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Wetland Delineation Fundamentals

    Skills you'll gain: Hydrology, Water Resources, Environmental Monitoring, Research Reports, Natural Resource Management, Environmental Science, Geospatial Information and Technology, Technical Documentation, Environmental Regulations, Environmental Laws

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Quantitative and Arbitrage Trading Techniques

    Skills you'll gain: Financial Trading, Securities Trading, Hedge Accounting, Financial Market, Risk Management, Investments, Derivatives, Risk Mitigation, Securities (Finance), Investment Management, Market Data, Market Opportunities, Quantitative Research, Equities, Finance, Financial Data, Mortgage Loans, Real Time Data, Course Development, Core Data (Software)

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Strategize, Roadmap, and Mitigate AI Projects

    Skills you'll gain: Case Studies, Fraud detection, Project Design, Project Risk Management, Project Planning, Business Ethics, Law, Regulation, and Compliance, Scalability, Content Strategy, Quality Assessment, Keyword Research, Search Engine Optimization, Content Creation

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…287288289…464

In summary, here are 10 of our most popular market research courses

  • Advanced Sales Training: Challenging, Coaching, and Closing: LearnQuest
  • Data Augmented Technology Assisted Medical Decision Making: University of Michigan
  • Ciencia de datos energéticos: Universidad Nacional de Colombia
  • Learning TensorFlow: the Hello World of Machine Learning: Google Cloud
  • Web Analytics: Edureka
  • Business Strategy: Value Proposition Essentials: Coursera
  • 신경망 및 딥 러닝: DeepLearning.AI
  • GenAI for Financial Insights and Analysis with QUILL: Coursera
  • AI Techniques, Causal Inference & Business Optimization: Coursera
  • Wetland Delineation Fundamentals: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok