• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • T

    The University of Sydney

    Easing the burden of obesity, diabetes and cardiovascular disease

    Skills you'll gain: Health Disparities, Chronic Diseases, Social Determinants Of Health, Health Systems, Systems Thinking, Epidemiology, Public Health and Disease Prevention, Public Health, Sustainable Systems, Preventative Care, Health Policy, Social Impact, Environmental Issue, Food and Beverage, Nutrition and Diet, Biology, Psychology

    4.6 stars, 175 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (175) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Global Strategy I: How The Global Economy Works

    Skills you'll gain: Global Marketing, International Relations, Intercultural Competence, World History, Economics, Market Dynamics, Cultural Diversity, Business Management, Political Sciences, Export Control, Business Economics, Business Strategy, Economic Development, Policy Analysis, Financial Regulations, Investments, Risk Management, Competitive Analysis, Business Development

    4.8 stars, 306 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (306) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • X

    Xbox

    Fundamentals of Graphic Design

    Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Visual Design, Game Design, Graphic Design, Creative Design

    4.5 stars, 70 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Claude AI Comprehensive Guide

    Skills you'll gain: Anthropic Claude, Responsible AI, Marketing Materials, Prompt Engineering, Business Writing, Artificial Intelligence, Marketing Communications, Copywriting, Strategic Thinking, AI Personalization, Business Communication, Marketing Automation, Content Strategy, Business Risk Management, Ethical Standards And Conduct, Engineering Documentation, Research Reports, Data-Driven Decision-Making, Information Privacy, Security Awareness

    4.2 stars, 43 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.2 (43) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Instagram Content Creation Essentials

    Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Visual Storytelling, Photography, Media Production, Social Media, Graphic and Visual Design, Writing, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Leading the Circular and Sustainable Business

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainability Standards, Business Reporting, Strategic Leadership, Initiative and Leadership, Leadership, Social Impact, Community Organizing, Empowerment, Environmental Issue, Climate Change Mitigation, Environmental Regulations, Accounting, Marketing, Communication

    4.6 stars, 108 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (108) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Data-Driven Decision-Making, Business Analytics, Data Visualization, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Critical Thinking and Problem Solving

    4.4 stars, 256 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (256) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Healthy and Sustainable Foods and Products

    Skills you'll gain: Sustainable Development, Sustainable Design, Nutritional Assessment, Sustainable Technologies, Nutrition and Diet, Product Lifecycle Management, Product Development, Sustainable Engineering, Social Determinants Of Health, Sustainability Standards, Food and Beverage, Product Improvement, Hazard Analysis, Health Disparities, Sustainable Systems, Environment Health And Safety, Environment, Health Assessment, Public Health, Health And Safety Standards

    4.4 stars, 120 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (120) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon

    Skills you'll gain: Overcoming Objections, Price Negotiation, Prompt Engineering, Contract Negotiation, Shipping and Receiving, Advertising, Vibe coding, Closing (Sales), Copywriting, B2B Sales, Generative AI Agents, Product Promotion, Product Strategy, Brand Strategy, Branding, Order Management, Marketing Materials, Rapport Building, Marketing Psychology, Customer Retention

    4.1 stars, 18 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.1 (18) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Sapienza University of Rome

    At the Origins of the Mediterranean Civilization: Archaeology of the City from the Levant to the West - 3rd-1st millennium BC

    Skills you'll gain: Ancient History, Social Studies, World History, Art History, Social Sciences, Anthropology, Public History, European History, Cultural Diversity, Sociology, Research, Scientific Methods

    4.5 stars, 428 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (428) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • R

    Rice University

    Communication Skills for Engineers

    Skills you'll gain: Proposal Writing, Oral Expression, Presentations, Technical Communication, Verbal Communication Skills, Executive Presence, Business Writing, Public Speaking, Infographics, Business Communication, Interactive Data Visualization, Concision, Strategic Communication, Crisis Management, Persuasive Communication, Interpersonal Communications, Public Relations, Technical Writing, Electronic Media, Writing

    4.6 stars, 911 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (911) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Introduction to Market Research

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Customer Analysis, Market Analysis, Market Dynamics, Market Intelligence, Marketing, Business Research, Analysis, Market Opportunities, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Trend Analysis, Strategic Decision-Making

    4.6 stars, 47 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (47) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…280281282…606

In summary, here are 10 of our most popular social media marketing courses

  • Easing the burden of obesity, diabetes and cardiovascular disease: The University of Sydney
  • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign
  • Fundamentals of Graphic Design: Xbox
  • Claude AI Comprehensive Guide: SkillsBooster Academy
  • Instagram Content Creation Essentials: Coursera
  • Leading the Circular and Sustainable Business: University of Colorado Boulder
  • Business Intelligence and Competitive Analysis: Rutgers the State University of New Jersey
  • Healthy and Sustainable Foods and Products: University of Michigan
  • Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon: Alex Genadinik
  • At the Origins of the Mediterranean Civilization: Archaeology of the City from the Levant to the West - 3rd-1st millennium BC: Sapienza University of Rome

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok