Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Johns Hopkins University
Skills you'll gain: Epidemiology, Mathematical Modeling, Infectious Diseases, Public Health, Public Health and Disease Prevention, Infection Control, Statistical Modeling, Predictive Modeling, Health Policy, Forecasting, Model Evaluation, Data Analysis
★ 4.8 (15) · Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Quantitative Research, Analysis, Research Methodologies, Data Analysis, Data Collection, Data Quality, Research Design, Data Transformation, Statistical Analysis, Data Literacy, Data Modeling, Data Validation, Mitigation
★ 4.7 (82) · Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Content Optimization, Search Engine Marketing, Market Research, Digital Marketing Tools, Target Market, Marketing Strategies, Competitive Analysis
Mixed · Course · 1 - 3 Months
Coursera
Skills you'll gain: Simulation and Simulation Software, Engineering Analysis, Simulations, 3D Modeling, Mechanical Engineering, Engineering Design Process, Computer-Aided Design, Thermal Management, Numerical Analysis, Computational Thinking, Scientific Visualization, Software Design, Mechanics, Analytics, Physics, Differential Equations, Computer Systems
Intermediate · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Power BI, Business Reporting, Microsoft Power Platform, Business Intelligence, Business Intelligence Software, Data Visualization Software, Data Analysis, Microsoft Excel, Data Analysis Software, Data Modeling, Data Integration, Data Access, Self Service Technologies, Data Management, Microsoft PowerPoint, Microsoft 365
★ 4.1 (8) · Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Graphical Tools, Color Matching, Design, Education Software and Technology, Creative Design, Design Elements And Principles, Design Software, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Content Creation, Marketing
★ 4.8 (15) · Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: User Research, User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, UI/UX Strategy, Persona (User Experience), Usability Testing, User Centered Design, User Interface (UI) Design, Embedded Systems, Unified Modeling Language
★ 4.1 (17) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Fraud detection, Sarbanes Oxley Act (SOX) Compliance, Financial Controls, Auditing, Financial Statement Analysis, Financial Statements, Financial Auditing, Internal Controls, Investigation, Internal Auditing, Financial Regulations, Compliance Management, Financial Analysis, Anomaly Detection, Risk Control, Business Ethics, Compliance Reporting, Case Studies, Advanced Analytics
★ 4.4 (19) · Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Sheets, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Google Workspace, Google Cloud Platform, Data-Driven Decision-Making, Data Integration, Data Manipulation
★ 4.1 (22) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing
★ 4 (6) · Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Statistical Analysis, Histogram, Tidyverse (R Package), Public Administration, Statistical Programming, Trend Analysis
★ 4.8 (12) · Intermediate · Course · 1 - 4 Weeks

UBITS
Skills you'll gain: Selling Techniques, Benchmarking, Closing (Sales), Consultative Selling, Retail Sales, Negotiation, Sales Strategy, Overcoming Objections, Sales Presentations, Accountability, Customer Relationship Management (CRM) Software, Value Propositions, Customer Relationship Management, Customer experience strategy (CX), Customer Analysis, Business Development, Emotional Intelligence, Accountability Frameworks, General Sales Practices, Personal Development
★ 4.8 (16) · Intermediate · Specialization · 3 - 6 Months